2. Chunky
Turtleneck
Theme:
Chunky
knits,
exaggerated
with
long
sleeves
and/or
necks
to
create
volume
Color:
Black,
charcoal,
mustard
yellow,
navy
blue,
olive
green,
burnt
orange,
burgundy,
dusty
rose,
beige,
and
off-‐white
Silhoue,e:
Bulky,
oversized
Fabrica1on:
Ply
one
end
of
fine
mohair
with
a
compact
yarn,
crea/ng
a
soK
and
downy
surface
Print:
Solid
colors
Source:
hMp://www.wgsn.com/content/board_viewer/#/52380/page/7
3. H&M’s
‘PaMern
Knit
Sweater’
is
available
in
light
gray
and
dark
blue
as
predicted
on
WGSN.
The
silhoueMe
is
a
cocoon
shape.
It
is
baggy
and
oversized
as
predicted,
however
the
sleeves
are
more
fiMed
so
as
to
keep
a
more
feminine
shape.
It
is
made
of
100%
coMon
instead
of
mohair
and
has
cable
knit
details.
The
‘Mohair
Blend
Turtleneck’
from
H&M
is
on
trend
as
predicted.
It
comes
in
off-‐
white
and
olive
green,
similar
to
the
predicted
colors.
It
does
not
have
an
exaggerated
neck
or
sleeves,
but
the
body
is
wide-‐cut
and
bulky
like
in
the
predicted
examples.
It
is
made
of
a
mohair
blend,
as
predicted.
The
theme
of
H&M’s
fall/winter
line
is
Bohemian
Rocker.
Source:
hMp://www.hm.com/us/search/#!/products?q=turtleneck
4. Rag
&
Bone
provide
several
varia/ons
of
the
chunky
turtleneck
sweater.
The
‘Sarah
Rib
Turtleneck’
comes
in
black
and
tan
as
predicted.
It
is
made
of
cashmere
and
features
a
ribbed
cuff
and
hem
trim.
It
fits
oversized
like
the
predic/on;
with
extra
long
sleeves
and
neck.
The
silhoueMe
is
oversized
and
bulky
as
predicted.
The
‘Blithe
T-‐neck’
is
also
similar
to
the
predic/on.
It
comes
in
charcoal
and
black;
similar
to
the
predicted
colors.
The
silhoueMe
is
oversized
as
predicted
in
the
neck
and
sleeves,
but
it
is
lacking
bulk.
It
also
features
a
geometric
rib
layout
and
is
made
of
100%
merino
wool.
The
theme
can
be
described
as
tailored
pieces
mixed
with
military
references,
statement
knits,
and
mosaic
cable.
Source:
hMp://www.rag-‐bone.com/womens/sweaters/
Sarah
Rib
Turtleneck
Blithe
T-‐Neck
5. Helmut
Lang
only
has
one
turtleneck
featured
on
their
website.
The
‘Wool
Cashmere
Turtleneck’
is
similar
to
the
predic/on,
but
the
turtleneck
is
not
exaggerated,
nor
are
the
sleeves.
The
fit
is
regular,
rather
than
oversized
and
bulky.
The
‘Wool
Cashmere
Turtleneck’
is
made
of
a
three-‐ply
knit
wool
and
cashmere
blend
and
is
hand-‐s/tched.
The
theme
is
simple
elegance.
It
is
available
in
the
colors
black,
dark
green,
and
navy
blue,
all
of
which
were
predicted
on
WGSN.
Source:
hMp://www.helmutlang.com/knitwear/womens-‐knitwear,default,sc.html
6. Conclusion/Analysis
Of
the
three
brands
I
researched,
Helmut
Lang
did
not
have
as
many
op/ons
that
were
similar
to
the
forecasted
‘Chunky
Turtleneck’
trend.
The
available
colors
were
predicted,
but
the
turtleneck
was
not
oversized
or
exaggerated.
The
sleeves
were
not
long,
and
the
overall
silhoueMe
was
not
voluminous.
Though
Helmut
Lang
offers
some
oversized
pieces,
most
of
their
knitwear
is
form-‐figng.
Because
Helmut
Lang’s
line
is
more
expensive
than
Rag
&
Bone
and
H&M,
they
have
an
older
target
market
that
is
more
conserva/ve.
Rag
&
Bone
and
H&M
have
a
younger
target
market
whom
is
more
open
to
adop/ng
new
trends,
therefore
the
brand
is
able
to
create
trendier
pieces.
Rag
&
Bone’s
‘Sarah
Rib
Turtleneck’
was
almost
iden/cal
to
the
forecast.
The
fit
was
baggy
and
exaggerated
in
all
areas:
neck,
sleeves,
and
body.
Their
‘Blithe
T-‐neck’
was
also
similar
with
extra
long
sleeves
and
neck,
but
it
was
less
bulky
and
more
form-‐
figng.
This
would
be
a
good
op/on
for
someone
who
wanted
to
stay
on-‐trend
without
adding
volume
to
their
figure.
In
addi/on
to
these
two
turtlenecks,
Rag
&
Bone
had
several
other
varia/ons
of
the
predicted
trend.
Some
styles
were
bulky
and
oversized
with
a
cowl
neck
and
no
sleeves,
while
others
had
exaggerated
sleeves
but
a
short
turtleneck.
Out
of
the
three
brands,
Rag
&
Bone
had
the
largest
selec/on
of
items
similar
to
the
predicted
trend.
Finally
I
looked
at
H&M’s
sweaters.
The
‘Mohair
Blend
Turtleneck’
was
extremely
similar
to
the
predicted
trend.
It
was
oversized
with
an
extra
long
neck
and
a
wide-‐cut
body.
The
main
difference
from
the
predicted
trend
was
that
its
sleeves
were
fiMed;
this
was
done
to
maintain
feminine
shape.
Similar
to
Rag
&
Bone,
H&M
had
a
wide
variety
of
similar
but
not
exact
trend
pieces.
The
biggest
difference
between
the
merchandise
and
the
predic/on
was
that
though
the
pieces
were
oversized,
they
weren’t
bulky
and
didn’t
add
a
lot
of
volume
to
the
silhoueMe.
