The document outlines a solution for monetizing mobile web traffic by utilizing user gestures to deliver non-intrusive, high-converting ads. It highlights the expertise of the founding team in tech, business, and development, and emphasizes the need for innovative approaches as mobile monetization opportunities grow. The goal is to create an effective platform that adapts to user interactions and provides relevant ad content, aiming for high click-through rates and effective eCPM.

1. Earn Back Mobile Web
MONETIZ
E
smart
spaces

2. Contents
 Team
 Opportunity
 Solution overview
 Vision & Plans ahead

3. Founding Team Gil Toledo
Product
Experience in leading tech and
internet companies, development
and professional services, along
with product design projects.
Tal Gurevich
Business
Entrepreneurial and business side
experience in internet &
monetization, traffic acquisition and
sales from the leading internet
companies in Israel.
Alon Kaduri
Technology
Development experience in web,
client and server side applications,
with a background in internet SaaS
platforms from major companies in
the field.

4. Mobile Web
Opportunity
Mobile is a BIG opportunity
which is currently running
a “desktop ads paradigm”

5. Mobile Search
Opportunity
Search on mobile will overtake desktop by 2015

6. Mobile display is
limited
Mobile website owners see little value from
their mobile traffic and are limited to
standard ad units.

7. Mobile display
is aggressive
For mobile ads to be effective they need to be BIG or
AGGRESSIVE, or hey… why not both.

8. Solve
something
meaningful
Create a solution to
monetize mobile, which is
not display banners, but
converts well, while being
non-intrusive, and provides
competitive revenue, with
existing mobile demand
inventory.

9. Re-monetize
mobile web.
No display
Non intrusive
High converting
What?
Our code detects screen
gestures and uses it to our
advantage.
Why?
Because gestures on mobile
provoke the browser to react
and reshape.
This presents opportunities to
monetize in a very high
converting, and highly creative
way.
Here’s an example of how browsers reshape with a
gesture when a user scrolls.

10. One code to
capture native
gestures and
monetize natural
mobile behavior
Several of our development products
Errnio Search
Scroll events
Errnio select
Tap events
Errnio slide
Slide events

11. One platform to
convert existing
mobile demand
into relevant
contextual
inventory
Existing UI
serving the
offers in the
right format by
product
Relevant
database to
serve offers
by context
existing
revenue
partner
platforms
Building a platform to
serve the right offer, in
the right UI, at the
relevant context.
The way to do this is to
call on the right ad from a
variety of sources,
according to user input,
and serve the result in the
right UI while letting them
bid.

12. Solving mobile
monetization
Technology
Mission:
1. Convert by interacting
with the user’s
environment.
2. Make the existing DSP
inventory fit the event.
Performance
Target
Our solution aims to be the
most effective search and
content monetization product
for mobile web.
 High CTR
 Effective eCPM