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Evantage Mobile Apps
The presentation discusses the growth of mobile apps and importance of businesses developing mobile apps, noting that by 2015 mobile app development projects will outnumber PC projects 4 to 1 and highlighting key benefits for businesses such as allowing customers to access information easily and promoting the business through features like push notifications, coupons, and social media integration. Industries well-suited for mobile apps include lawyers, realtors, restaurants, fitness gyms, hotels, and auto dealerships. Developing a mobile app can help businesses compete by allowing customers to access information anywhere and promoting customer engagement through the app.
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Evantage Mobile Apps
- 1. Presenter: Audrey Pentz Senior Directorof National Sales Along with: Ron Niebauer, CEO Lambert Matias, EVP
- 2. Getting your businessinto the hands of your customers
- 4. Mobile Industry The growthof the mobile industry is booming In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices. iPhone sales in thousands
- 5. Growing Numbers Apple appstore contains 425,000 apps Android app store contains 225,000 apps Estimated by the year 2013, mobile devices will outsell their computer counterparts.
- 9. Why Mobile Mobile appsare always available and are feature rich Ability to analyze statistics of app usage See number of downloads and upgrades Sales growth percentage over time
- 13. To Compete, youwill need a Mobile App 5.2 Billion Mobile Phones and Growing Mobile App software revenues are expected to be between $38 to $58 Billion dollars by 2014 It is estimated that by 2015, Mobile App Development projects will outnumber PC Projects 4 to 1. Apple has paid out over $3 Billion dollars to App owners and developers. 125 Billion “Push Notifications to unteathered consumers
- 14. This is afundamental shift in consumer behavior. Just as the technology tools have dramatically changed, the web as we know it is being transformed. Mobile devices and tablets are taking over and Apps are replacing web sites. We now live in a Mobile World and its time for your business to go mobile.
- 15. Top Industries ForSelling Apps Lawyers Download My App! Realtors Restaurants Bars / Clubs Fitness Gyms Hotels & Resorts Auto Dealerships Bands / Celebrities Professional Services Brick & Mortar Businesses Anyone with a dynamic website
- 16. Benefits We make enteringmobile markets simple and pain free Allow your customers to get the most out of your business Customers become advertising as they share their experience Check out this App!
- 17. Ease of use Oneclick download, one click open Always free for your customers Extremely informative Integrates effortlessly with your business
- 18. Links to socialnetworks Customers can link to your social network page. (Facebook, Twitter, Yelp…) Customers can see their friends at your location Social Marketing
- 19. Ease of Coupons GPScoupons When at your location, customers can ‘check in’ and receive bonuses. QR code coupons Used to replace stamp cards. Read by devices camera.
- 20. Live Updating Image gallery Displayed in Grid or Cover flow App can update Display special events Specials of the week/day Push notifications Update customers
- 21. Push Notifications Update yourcustomers instantly Special offers, updates, holiday hours Push notifications break the barrier between you and your customers.
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- 29. Let’s take alook at the demo! Stand by as a connection to the live demo is made…
Editor's Notes
- #2 Evantage Mobile Apps.
- #3 Getting your business into the hands of your customers.
- #4 The whole world is going mobile. Everywhere you go, every where you look, everyone is communicating with everyone else using a mobile device, and they never leave home without it.
- #5 The growth of the mobile industry is booming In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices
- #6 At the end of 2011, the Apple app store contained over 425,000 apps. The Android app store contained over 225,000 apps, and those numbers are growing daily. It is estimated by the year 2013, mobile devices will outsell their computer counterparts.
- #7 Since the iPad was launched in 2010, there have been over 3 billions apps downloaded for Apples hit tablet.
- #8 All this started just a few short years ago, back in June of 2008 when Steve Jobs announced the opening of the Apple app store.
- #9 He described a tool called the push notification. The owner of the phone has the choice to view the notification or close it. The open rate of push notifications is 97%. When this is compared to the open rate of an opt in email marketing campaign that has an average open rate of 4%, or a direct mail campaign with an average response rate of less than 2%, anyone seriously looking to market their product or service should take notice. In addition, the reaction time to the push notification is immediate whereas the email reaction time is approximately 48 hours from the time it was sent and direct mail could take weeks.
- #10 Why is this important and what is the benefit to the App user? The mobile apps are always available and rich with features that the user wants and is interested in. How does this benefit the company who has the app available to their clients? They have the ability to analyze the statistics of app usage, see the number of downloads, provide upgrades and view the sales growth over time.
- #11 According to the New York Times, Mobile Marketing is the most powerful media ever invented. The reason being, no mobile phone owner goes anywhere without it. A recent study shows they are within 10 feet of their phone 23 hours a day. It has become an “Intimate Device” that we interact with on an emotionally personal level. Just think of the feeling you get when you misplace it or leave home without it.
- #12 This is a monster opportunity because there are now 5 times more cell phone users than people who own a personal computer.
- #13 And those people are rarely if ever, with out it. In fact studies have shown that they are within 10 feet of their phone 23 hours a day.
- #14 To compete, You will need a mobile App. There are 5.2 Billion Mobile Phones and Growing. Mobile App software revenues are expected to be between $38 to $58 Billion dollars by 2014. It is also estimated that by 2015, Mobile App Development projects will outnumber PC Projects 4 to 1. Apple has paid out over $3 Billion dollars to App owners and developers. Additionally Apple has sent out over 125 Billion “Push Notifications to unteathered consumers, meaning people who are always within 10 feet of their mobile device.
- #15 This is a fundamental shift in consumer behavior. Just as the technology tools have dramatically changed, the web as we know it is being transformed. Mobile devices and tablets are taking over and Apps are replacing web sites. We now live in a Mobile World and its time for your business to go mobile.
- #17 We make entering mobile markets simple and pain free Allowing your customers to get the most out of your business Your Customers will become advertising agents for your business as they share their experience with their family and friends.
- #18 With the simple one click download and one click to open, always free for your customers to use, your app becomes extremely informative and Integrates effortlessly with your business.
- #19 Your Customers and clients can link right to your social network page with Facebook, Twitter, and Yelp. Customers can see their friends at your location with these Social Marketing features.
- #20 Why not offer client loyalty programs with GPS coupons. When at your location, customers can ‘check in’ and receive bonuses. Also available are QR code coupons that can be used to replace stamp cards. These codes are Read by the devices camera and automatically tracked and unlocked to a special offer or bonus you would like to offer to your clients. .
- #21 You can offer a mobile Image gallery displayed in grid or cover flow viewing with live updating. Your App can update and display special events, specials of the day and use Push notifications to update customers instantaneously which are responded to 97% of the time.
- #22 These Push Notifications update your customers instantly. Special offers, updates, holiday hours. Push notifications break the barrier between you and your customers.
- #23 Mandalay Bay paid in excess of $50,000 to get an app developed to allow clients to take virtual tours of their facility to view and reserve rooms.