The document compares two headphone companies, EarBands and EarPollution. EarBands offers customizable headbands with earphones in different colors that connect via Bluetooth, while EarPollution focuses on customizable wired headphones and earphones. Both companies deliver products within 48 hours, with EarBands' regular headbands priced between $5-5.20 and customizable between $6-10, while EarPollution's customizable headphones and earphones range from $16-7.36. The document recommends strategies for EarBands to eliminate unpopular products, reduce certain ads, open a physical store, offer flexible payment options, and expand their product range.

1. By: somethingspecial15 Kia Briones Angel Buyson Migs Cueto Nel Mateo Steve Quilala

2. Products vs . Earbands Earpollution

3. Products EarPollution Customizable headphones or earphones “ Personalized” products Focused on design Connectivity: wires EarBands Headbands with earphones Different colors Bluetooth connectivity to music player Customizable Earbands by request

4. Points of Differentiation Features EarBands EarPollution Connectivity Bluetooth Wires Design Bands with different colors Customizable Styles Customizable Styles Delivery Time 48 Hours or less 48 Hours or less Price Regular Earbands: P500 – P 520 Customizable Earbands: P 600 – P1000 Customizable headphones: P1611.99 Customizable earphones: P 736.66 Store Location Web-based: Multiply Store and Facebook Page Web-based: Facebook Page Online store hosed ton ifrogz.com

5. Points of Differentiation Features EarBands EarPollution Advertising Facebook Page and Advertisements Multiply Banners Word of mouth Facebook page Product Range Pre-made products Customizable products Customizable products

6. ERRC Grid for EarBands Eliminate Products that don’t sell very well (brown Earbands) Reduce Facebook Ads (only to very specific markets) Create Physical Store Location (become more visible) Post-sales support Flexible Purchase Terms (installments, credit or debit cards, cash) Raise Product Range (products shouldn’t be limited to one gender) Products Knowledge

7. Visual Strategy

8. Visual Strategy - Conclusion Price should be more or less steady while becoming more visible to target customers using a redefined Facebook advertising campaign and providing a physical store. This should be accompanied with the application of flexible purchase terms (especially for bulk purchases) and a broader product range (not just for women).