On-Demand Mobile Marketing uses physical marketing materials and turns them into digital media that users can engage with by requesting up to 60 seconds of audio, video, or pictures via their mobile device. It provides metrics on host media, cross-campaigns, and return on investment. JAGTAG is the world's first viable 2D barcode system in the US that works across carriers and has 50 times greater reach than traditional barcodes and allows optimized content to be returned to phones. It has advantages over SMS, email, and image recognition as it gets device info and returns optimized content while measuring host media placement and engagement.

1. On-Demand Mobile Marketing
• Turns physical marketing materials into digital media
• Turns a single pushed impression into a 60-second requested
engagement
• Provides host-media, cross campaign and ROI metrics
• Delivers most efficient and relevant of any type
©2008 JAGTAG, INC. | CONFIDENTIAL AND
SECRET

2. World’s First MMS 2D Barcode System
• First market viable 2D barcode system in the U.S.
• 50 times greater reach than traditional 2D barcodes
• 2.5 times greater reach than mobile web-enabled media
• Only request to get technology capable of returning audio, video
and pictures to a mass mobile audience
• Currently operating on Verizon, Alltel, AT&T and iphones
©2008 JAGTAG, INC. | CONFIDENTIAL AND
SECRET

3. Competitive Advantages
• vs. 2D barcodes - JAGTAG provides 50 times greater reach, as it
does not require consumers to download an application prior to
use. Consumer simply takes and sends a picture. Returns MMS
and WAP links. MMS “free” to 75% of consumers
• vs. SMS and email systems – only JAGTAG receives device ID and
technology requirements of the phone. Enables JAGTAG to
return optimized audio, video and pictures
• vs. image recognition systems – JAGTAG provides superior host-
media measurement by placing and tracking unique JAGTAGs on
source creative
©2008 JAGTAG, INC. | CONFIDENTIAL AND
SECRET

4. Winter Dew Tour - 3 events
Experiential “igloo” interior
and exterior signage
11% engagement of visitors
©2008 JAGTAG, INC. | CONFIDENTIAL AND
SECRET

5. University of Michigan Grand Opening Promotion
5 insertions in campus newspaper
1% engagement of total student population
57% mobile coupon redemption
OK, SMARTY PANTS
LET’S DO THE MATH.
1 3
You grab a friend and head out to any of Qdoba locations in Ann Arbor.
1 1 1
of you has a Buy Burrito Get Free Coupon in your cell phone.
1
You show the coupon when you come in and get free, delicious burrito.
FREE
2 1
friends enjoy a great meal, friend eats for free. Calculates quite nicely.
1
Or, you come as a party of , and you show your coupon when you come in.
1 2 1 burrito is absolutely free. Adds up equally
person enjoys burritos and
1 Burrito Get 1 Free Coupon, take a
well. To get your Buy
picture of this JAGTAG with your Verizon or AT&T phone
BURRITO
524824
and send the picture to (iPhones send to
iphone@jagtag.net). You'll get your coupon (up to a $6.50 value) sent right back
to your phone. Just bring your phone when you come in, and show us your coupon
when you check out.
Available only to AT&T and Verizon customers.
Standard messaging rates apply.
Now by North Campus!
Plymouth Road 2252 South Main Washtenaw Avenue Now by North Campus!
& Murfin Avenue @ AA-Saline Road & Huron Parkway Plymouth Road & Murfin Avenue
2252 South Main @ AA-Saline Road
Washtenaw Avenue & Huron Parkway
Coupon expires 2/8/09. Void where prohibited, taxed or restricted. Consumers must pay any sales tax. Not responsible for
Coupon expires 2/8/09. Available only to AT&T and Verizon customers. Standard messaging rates apply. Void where prohibited, taxed or restricted. Consumers must
misdirected, garbled, delayed, lost or late coupons. Certain other restrictions may apply. To view program Terms & Conditions, pay any sales tax. Not responsible for misdirected, garbled, delayed, lost or late coupons. Certain other restrictions may apply. To view program Terms & Conditions,
visit http://www.jagtag.com/support/TermsConditions.htm. visit http://www.jagtag.com/support/TermsConditions.htm.
©2008 JAGTAG, INC. | CONFIDENTIAL AND
SECRET

6. INEXPENSIVE TEST AND LEARN
Scalable for Mass Impact Micro-targeted
Medium Location Partner
Immediately Measurable
Success-based Media Buy
©2008 JAGTAG, INC. | CONFIDENTIAL AND
SECRET