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EQUITY INVESTMENT
Analyzing a Company
GROWTH COMPANY
Any firm whose business generates significant positive cash
flows or earnings, which increase at significantly faster rates than the
overall economy. A growth company tends to have very profitable
reinvestment opportunities for its own retained earnings. Thus, it
typically pays little to no dividends to stockholders, opting instead to
plow most or all of its profits back into its expanding business.
• Growth companies are most often seen in the technology
industries. The quintessential example of a growth
company is Google, which has grown revenues, cash
flows and earnings by leaps and bounds since its initial
public offering.
DEFENSIVE COMPANY
A corporation whose sales and earnings remain relatively stable during
both economic upturns and downturns. Defensive companies may lag
behind other companies during periods of economic expansion due to
the relative stability of the demand for its products and services. While
the demand for some goods and services tends to decrease
dramatically during periods of economic instability or turmoil, the
demand for the goods and services provided by defensive companies
tends to remain stable.
• Companies within the utilities industry, such as water and
electricity corporations, are examples of defensive companies
because the demand for these goods and services does not soften
along with a declining economy. Other companies include those
involved in the manufacturing or distribution of food, tobacco and oil.
CYCLICAL COMPANY
A type of an industry that is sensitive to the business cycle, such that revenues
are generally higher in periods of economic prosperity and expansion, and lower
in periods of economic downturn and contraction.
Companies in cyclical industries can deal with this type of volatility by
implementing cuts to compensations and layoffs during bad times, and paying
bonuses and hiring en masse in good times. Cyclical industries include those
that produce durable goods such as raw materials and heavy equipment.
• For example, the airline industry is a fairly cyclical industry; in good economic
times, people have more disposable income and, therefore, they are more
willing to take vacations and make use of air travel.
Conversely, during bad economic times, people are much more cautious about
spending. As a result, they tend to take more conservative vacations closer to
home (if they go at all) and avoid expensive air travel.
SPECULATIVE COMPANY
A company with a significant percentage of its assets tied up in projects with
uncertain returns. A speculative company participates in projects with high
probability of failure. However, should a project succeed, the returns can be very
large.
The stock of speculative companies is not necessarily classified as speculative
stock, however, since the expected return of an established speculative
company's stock (such as Exxon Mobil Corp or Shell Canada) can be
reasonably estimated.
• Energy companies are an example of a speculative company, since
they are continuously committing a significant percentage of their assets to
exploration projects. These companies often experience many failures before
a project succeeds. However, should they find a new source of oil or natural
gas, the potential returns are huge.
TECHNICAL ANALYSIS

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Equity investment

  • 2. GROWTH COMPANY Any firm whose business generates significant positive cash flows or earnings, which increase at significantly faster rates than the overall economy. A growth company tends to have very profitable reinvestment opportunities for its own retained earnings. Thus, it typically pays little to no dividends to stockholders, opting instead to plow most or all of its profits back into its expanding business. • Growth companies are most often seen in the technology industries. The quintessential example of a growth company is Google, which has grown revenues, cash flows and earnings by leaps and bounds since its initial public offering.
  • 3. DEFENSIVE COMPANY A corporation whose sales and earnings remain relatively stable during both economic upturns and downturns. Defensive companies may lag behind other companies during periods of economic expansion due to the relative stability of the demand for its products and services. While the demand for some goods and services tends to decrease dramatically during periods of economic instability or turmoil, the demand for the goods and services provided by defensive companies tends to remain stable. • Companies within the utilities industry, such as water and electricity corporations, are examples of defensive companies because the demand for these goods and services does not soften along with a declining economy. Other companies include those involved in the manufacturing or distribution of food, tobacco and oil.
  • 4. CYCLICAL COMPANY A type of an industry that is sensitive to the business cycle, such that revenues are generally higher in periods of economic prosperity and expansion, and lower in periods of economic downturn and contraction. Companies in cyclical industries can deal with this type of volatility by implementing cuts to compensations and layoffs during bad times, and paying bonuses and hiring en masse in good times. Cyclical industries include those that produce durable goods such as raw materials and heavy equipment. • For example, the airline industry is a fairly cyclical industry; in good economic times, people have more disposable income and, therefore, they are more willing to take vacations and make use of air travel. Conversely, during bad economic times, people are much more cautious about spending. As a result, they tend to take more conservative vacations closer to home (if they go at all) and avoid expensive air travel.
  • 5. SPECULATIVE COMPANY A company with a significant percentage of its assets tied up in projects with uncertain returns. A speculative company participates in projects with high probability of failure. However, should a project succeed, the returns can be very large. The stock of speculative companies is not necessarily classified as speculative stock, however, since the expected return of an established speculative company's stock (such as Exxon Mobil Corp or Shell Canada) can be reasonably estimated. • Energy companies are an example of a speculative company, since they are continuously committing a significant percentage of their assets to exploration projects. These companies often experience many failures before a project succeeds. However, should they find a new source of oil or natural gas, the potential returns are huge.