On episode 18 of the Digital and Social Media Sports Podcast, Brad Friedman, founder and CEO of (sports and venue) mobile developer B3Connect discussed, among other things, the evolution of the mobile space in sports and how it's increasing the potential ROI & use of big data.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or www.DSMSports.net.
Ivy Sports Symposium #ISS2013 Twitter Recap [2 of 2]Neil Horowitz
On Friday, November 22, 2013 leaders from the sports business and sports media industries gathered at Harvard for the Ivy Sports Symposium and touched on a number of subjects. Check out this Twitter recap [see deck 1]
For more content and info, visit DSMSports.net
The 2014 Sports Fan Summit Conference was held in Melbourne, Australia in June, where experts in digital and social in sports got together for keynotes and discussion about fan engagement, venue experiences, and more.
Baseball Winter Meetings Trade Show (2 of 3)Neil Horowitz
The 2014 Baseball Winter Meetings were held December 8-11 in San Diego, CA and included, among panels and meetings, the Baseball Trade Show. Check out a look around the exhibitors there. Be sure to see all three decks at www.dsmsports.net.
Sports Business Journal Sports Marketing Symposium (#SBJSMS) Recap and InsightsNeil Horowitz
Marketing agency CSE hosted the Sports Business Journal Sports Marketing Symposium October 2-3, 2013, where executives from Twitter, Coca-Cola, NBC, the Brooklyn Nets, and more, discussed the present and future of sports media and sports business.
For more, visit DSMSports.net.
2014 National Sports Forum Days 1-2 RecapNeil Horowitz
The best quotes, insights, statistics, and observations from days 1-2 of the 2014 National Sports Forum, a meeting of some of the best minds and most influential people from the sports business industry.
University of Michigan Sport Business Conference Recap #MSBC2014Neil Horowitz
Chief Operating Officer of the NHL John Collins and Senior Director of Marketing for Gatorade, John Shea, were among the speakers at the annual University of Michigan Sport Business Conference.
This deck is a collection of the best quotes, insights, stats, photos, and observations shared via Twitter by event attendees. See more digital and social media sports content at www.dsmsports.net.
Ivy Sports Symposium #ISS2013 Twitter Recap [2 of 2]Neil Horowitz
On Friday, November 22, 2013 leaders from the sports business and sports media industries gathered at Harvard for the Ivy Sports Symposium and touched on a number of subjects. Check out this Twitter recap [see deck 1]
For more content and info, visit DSMSports.net
The 2014 Sports Fan Summit Conference was held in Melbourne, Australia in June, where experts in digital and social in sports got together for keynotes and discussion about fan engagement, venue experiences, and more.
Baseball Winter Meetings Trade Show (2 of 3)Neil Horowitz
The 2014 Baseball Winter Meetings were held December 8-11 in San Diego, CA and included, among panels and meetings, the Baseball Trade Show. Check out a look around the exhibitors there. Be sure to see all three decks at www.dsmsports.net.
Sports Business Journal Sports Marketing Symposium (#SBJSMS) Recap and InsightsNeil Horowitz
Marketing agency CSE hosted the Sports Business Journal Sports Marketing Symposium October 2-3, 2013, where executives from Twitter, Coca-Cola, NBC, the Brooklyn Nets, and more, discussed the present and future of sports media and sports business.
For more, visit DSMSports.net.
2014 National Sports Forum Days 1-2 RecapNeil Horowitz
The best quotes, insights, statistics, and observations from days 1-2 of the 2014 National Sports Forum, a meeting of some of the best minds and most influential people from the sports business industry.
University of Michigan Sport Business Conference Recap #MSBC2014Neil Horowitz
Chief Operating Officer of the NHL John Collins and Senior Director of Marketing for Gatorade, John Shea, were among the speakers at the annual University of Michigan Sport Business Conference.
This deck is a collection of the best quotes, insights, stats, photos, and observations shared via Twitter by event attendees. See more digital and social media sports content at www.dsmsports.net.
Episode 17 of the DSMSports Podcast w/ Tariq Ahmad of IBM Social Business and...Neil Horowitz
On episode 17 of the Digital and Social Media Sports Podcast, Tariq Ahmad, Social Business Manager at IBM and host of #smsportschat, discussed up-and-coming sports tech and social media/sports trends observed at South By Southwest, adding insight from his background with a PhD in social media and sports.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 24 of the DSMSports Podcast w/ Brian Cheek of Postano: SnippetsNeil Horowitz
On episode 24 of the Digital and Social Media Sports Podcast, Director of Business Development in Sports for Postano, Brian Cheek, discussed the genesis and evolution of the social media aggregation platform and how teams and brands are utilizing it today.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 21 of the DSMSports Podcast w/ Kelly Mosier of Nebraska Athletics: Sn...Neil Horowitz
On episode 21 of the Digital and Social Media Sports Podcast, Kelly Mosier, Director of Digital Media for Nebraska Athletics, discussed managing fan communities, coordinating content, tracking performance, connecting with fans, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 15 of the DSMSports Podcast w/ Chad Coleman of Callaway GolfNeil Horowitz
On episode 15 of the Digital and Social Media Sports Podcast, Chad Coleman, Social Media Manager of Callaway Golf, discussed redefining Callaway's brand identity, providing valuable content to fans on social/web channels, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 46 of the DSMSports Podcast w/ Brian Poliakoff of TwitterNeil Horowitz
Episode 46 of the Digital and Social Media Sports Podcast featured Brian Poliakoff, Communications Manager at Twitter / Twitter Sports.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse MediaNeil Horowitz
On episode 16 of the Digital and Social Media Sports Podcast, Kevin DeShazo, founder of Fieldhouse Media (consulting for school athletics and social media), discussed effective and responsible use of social media by student athletes, how the space has evolved (and continues to), and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 92 Snippets: Geoffrey Blosat of the Washington RedskinsNeil Horowitz
Episode 92 of the Digital and Social Media Sports Podcast featured Geoffrey Blosat, Digital Media Analyst for the Washington Redskins.
What follows are snippets from the episode. To hear the interview, check out the podcast on iTunes, Stitcher, and at www.dsmsports.net
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media MarketingNeil Horowitz
Episode 10 featured Marketing Manager at Thuzio, Jake Duhaime.
Duhaime discussed best practices in social media, monetizing social media, marketing to sports fans with stories, and more. Visit http://DSMSports.net for more.
Episode 22 of the DSMSports Podcast w/ Andrew Brandt of ESPN and Sports Illus...Neil Horowitz
On episode 22 of the Digital and Social Media Sports Podcast, NFL Business Analyst Andrew Brandt of ESPN and Sports Illustrated discussed his roles in and around football, the insatiable fan and media appetite for details, the pace and effect of social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 58 of the DSMSports Podcast w/ Mark J. Burns of Forbes on 2016 Sports...Neil Horowitz
Episode 58 of the DSMSports Podcast featured Mark J. Burns, who discussed his Forbes Sports Money blog article in which 130+ leaders in the sports business gave their thoughts on what to watch in 2016.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 61 of the DSMSports Podcast w/ Wayne Sieve of EverSport MediaNeil Horowitz
Episode 61 of the DSMSports Podcast featured Wayne Sieve, CEO and Co-Founder of EverSport TV, which streams an impressive collection of live sports content.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
Sport Social Market Case Study.
Brand Communications and Planning Strategy Report
All rights reserved to Sport Social Markjet SLU
Strategic Planning, Market research and Visual Communications Case Study
Episode 34 of the DSMSports Podcast w/ Jacob Rosen on Sports AnalyticsNeil Horowitz
Episode 34 of the Digital and Social Media Sports Podcast featured Jacob Rosen, writer for Sports Analytics Blog, The Nylon Calculus, and WaitingForNextYear.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 43 of the DSMSports Podcast w/ Jason Brower of the West Michigan Whit...Neil Horowitz
Episode 43 of the Digital and Social Media Sports Podcast featured Jason Brower, Fan Engagement and Social Media Coordinator for the West Michigan Whitecaps (Detroit Tigers A affiliate)
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game:
1. Build Communities
2. Create Dynamic Content
3. Spark Conversations
4. Co-Create/- Curate
5. Dare More
6. Connect The Dots
7. Think Global. Act Local
8. Always Measure
Episode 31 of the DSMSports Podcast w/ Grace Hoy of ASU AthleticsNeil Horowitz
On episode 31 of the Digital and Social Media Sports Podcast, Arizona State Sun Devils Social Media Coordinator Grace Hoy discussed ASU's strategy across sports, combining planned ad-hoc content, measuring social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Nirupam Singh on Fan Development, Growth, and the Future of Formula 1Neil Horowitz
On episode 270 of the Digital and Social Media Sports Podcast, Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses..
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
More Related Content
Similar to Episode 19 of the DSMSports Podcast w/ Brad Friedman of B3Connect
Episode 17 of the DSMSports Podcast w/ Tariq Ahmad of IBM Social Business and...Neil Horowitz
On episode 17 of the Digital and Social Media Sports Podcast, Tariq Ahmad, Social Business Manager at IBM and host of #smsportschat, discussed up-and-coming sports tech and social media/sports trends observed at South By Southwest, adding insight from his background with a PhD in social media and sports.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 24 of the DSMSports Podcast w/ Brian Cheek of Postano: SnippetsNeil Horowitz
On episode 24 of the Digital and Social Media Sports Podcast, Director of Business Development in Sports for Postano, Brian Cheek, discussed the genesis and evolution of the social media aggregation platform and how teams and brands are utilizing it today.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 21 of the DSMSports Podcast w/ Kelly Mosier of Nebraska Athletics: Sn...Neil Horowitz
On episode 21 of the Digital and Social Media Sports Podcast, Kelly Mosier, Director of Digital Media for Nebraska Athletics, discussed managing fan communities, coordinating content, tracking performance, connecting with fans, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 15 of the DSMSports Podcast w/ Chad Coleman of Callaway GolfNeil Horowitz
On episode 15 of the Digital and Social Media Sports Podcast, Chad Coleman, Social Media Manager of Callaway Golf, discussed redefining Callaway's brand identity, providing valuable content to fans on social/web channels, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 46 of the DSMSports Podcast w/ Brian Poliakoff of TwitterNeil Horowitz
Episode 46 of the Digital and Social Media Sports Podcast featured Brian Poliakoff, Communications Manager at Twitter / Twitter Sports.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse MediaNeil Horowitz
On episode 16 of the Digital and Social Media Sports Podcast, Kevin DeShazo, founder of Fieldhouse Media (consulting for school athletics and social media), discussed effective and responsible use of social media by student athletes, how the space has evolved (and continues to), and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 92 Snippets: Geoffrey Blosat of the Washington RedskinsNeil Horowitz
Episode 92 of the Digital and Social Media Sports Podcast featured Geoffrey Blosat, Digital Media Analyst for the Washington Redskins.
What follows are snippets from the episode. To hear the interview, check out the podcast on iTunes, Stitcher, and at www.dsmsports.net
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media MarketingNeil Horowitz
Episode 10 featured Marketing Manager at Thuzio, Jake Duhaime.
Duhaime discussed best practices in social media, monetizing social media, marketing to sports fans with stories, and more. Visit http://DSMSports.net for more.
Episode 22 of the DSMSports Podcast w/ Andrew Brandt of ESPN and Sports Illus...Neil Horowitz
On episode 22 of the Digital and Social Media Sports Podcast, NFL Business Analyst Andrew Brandt of ESPN and Sports Illustrated discussed his roles in and around football, the insatiable fan and media appetite for details, the pace and effect of social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 58 of the DSMSports Podcast w/ Mark J. Burns of Forbes on 2016 Sports...Neil Horowitz
Episode 58 of the DSMSports Podcast featured Mark J. Burns, who discussed his Forbes Sports Money blog article in which 130+ leaders in the sports business gave their thoughts on what to watch in 2016.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 61 of the DSMSports Podcast w/ Wayne Sieve of EverSport MediaNeil Horowitz
Episode 61 of the DSMSports Podcast featured Wayne Sieve, CEO and Co-Founder of EverSport TV, which streams an impressive collection of live sports content.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
Sport Social Market Case Study.
Brand Communications and Planning Strategy Report
All rights reserved to Sport Social Markjet SLU
Strategic Planning, Market research and Visual Communications Case Study
Episode 34 of the DSMSports Podcast w/ Jacob Rosen on Sports AnalyticsNeil Horowitz
Episode 34 of the Digital and Social Media Sports Podcast featured Jacob Rosen, writer for Sports Analytics Blog, The Nylon Calculus, and WaitingForNextYear.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 43 of the DSMSports Podcast w/ Jason Brower of the West Michigan Whit...Neil Horowitz
Episode 43 of the Digital and Social Media Sports Podcast featured Jason Brower, Fan Engagement and Social Media Coordinator for the West Michigan Whitecaps (Detroit Tigers A affiliate)
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game:
1. Build Communities
2. Create Dynamic Content
3. Spark Conversations
4. Co-Create/- Curate
5. Dare More
6. Connect The Dots
7. Think Global. Act Local
8. Always Measure
Episode 31 of the DSMSports Podcast w/ Grace Hoy of ASU AthleticsNeil Horowitz
On episode 31 of the Digital and Social Media Sports Podcast, Arizona State Sun Devils Social Media Coordinator Grace Hoy discussed ASU's strategy across sports, combining planned ad-hoc content, measuring social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Similar to Episode 19 of the DSMSports Podcast w/ Brad Friedman of B3Connect (20)
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Nirupam Singh on Fan Development, Growth, and the Future of Formula 1Neil Horowitz
On episode 270 of the Digital and Social Media Sports Podcast, Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses..
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...Neil Horowitz
On episode 269 of the Digital and Social Media Sports Podcast, Neil chatted with Dan Gadd, Senior Vice President, Growth for the Atlanta Dream WNBA Club. He discusses insights and experiences from his career with the Jacksonville Jaguars, Chicago Bears, Taylor Strategy, Atlanta Falcons, and now the Atlanta Dream.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.
Awful Announcing CEO Ben Koo on Sports Media, the State of the Media Industry...Neil Horowitz
On episode 267 of the Digital and Social Media Sports Podcast, Neil chatted with Ben Koo, CEO and Editor-In-Chief of Awful Announcing and The Comeback.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 266 Snippets: Ishveen Jolly of OpenSponsorshipNeil Horowitz
On episode 266 of the Digital and Social Media Sports Podcast, Neil chatted with Ishveen Jolly, Co-Founder and CEO of OpenSponsorship.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 265 Snippets: Jordan Moore of USC AthleticsNeil Horowitz
On episode 265 of the Digital and Social Media Sports Podcast, Neil chatted with Jordan Moore, Chief Creative Officer and Broadcaster for USC Athletics.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksNeil Horowitz
On episode 264 of the Digital and Social Media Sports Podcast, Neil chatted with Kyle Payne, Senior Manager, Content and Social Media for the Arizona Diamondbacks.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 263 Snippets: Aaron Eisman of Eisman Digital ConsultingNeil Horowitz
On episode 263 of the Digital and Social Media Sports Podcast, Neil chatted Aaron Eisman, Founder and CEO of Eisman Digital Consulting.
In this episode, Aaron offers a plethora of insights and lessons from his years in sports social media, including learnings from his time with Bleacher Report, Turner Sports, and the NFL Network, and from the past four-plus years running his agency. Eisman also authored the book The Evolution of Sports Social Media.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 262 Snippets: Jason Lavine of the Los Angeles ChargersNeil Horowitz
On episode 262 of the Digital and Social Media Sports Podcast, Neil chatted with Jason Lavine, VP of Content and Production for the Los Angeles Chargers NFL team.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 261 Snippets: Miller Yoho of the Charlotte Sports FoundationNeil Horowitz
On episode 261 of the Digital and Social Media Sports Podcast, Neil chatted with Miller Yoho, Director of Communications and Marketing for the Charlotte Sports Foundation, which runs the Duke’s Mayo Bowl and the Jumpman Invitational, among other events.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 259 of the Digital and Social Media Sports Podcast, Neil chatted with Bill Voth, Owner of Bill Voth Digital.
In this episode, Bill offers a plethora of insights and lessons from his years in sports content and cross-platform media, with particular focus on his years with the Carolina Panthers.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 258 Snippets: Rob Gevertz of First Five YardsNeil Horowitz
On episode 258 of the Digital and Social Media Sports Podcast, Neil chatted with Rob Gevertz, Founder of First Five Yards.
In this episode, Rob gives phenomenal insight on building sponsor integrations and content on social and digital media, based on years of experience with Manchester City football club, Sky Sports, and more
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 257 Snippets: Corey Leff of JohnWallStreetNeil Horowitz
On episode 257 of the Digital and Social Media Sports Podcast, Neil chatted with Corey Leff, Founder and Editor of JohnWallStreet
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 256 Snippets: Chase Griffin of UCLA Football and his personal NILNeil Horowitz
On episode 256 of the Digital and Social Media Sports Podcast, Neil chatted with Chase Griffin, UCLA student-athlete (football), NIL leader, brand ambassador, and creator.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 255 Snippets: Bobak Ha'Eri of Reddit College Football (/r/CFB)Neil Horowitz
On episode 255 of the Digital and Social Media Sports Podcast, Neil chatted with Bobak Ha’Eri, Moderator, Creator, and Sports Editor Reddit’s /r/CFB and @RedditCFB on Twitter.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 253 Snippets: David Alter of Sports IllustratedNeil Horowitz
On episode 253 of the Digital and Social Media Sports Podcast, Neil chatted with David Alter, Sports Reporter covering the Toronto Maples Leafs / NHL for Sports Illustrated / The Hockey News and self.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 252 Snippets: Jess Smith of Stewart-Haas RacingNeil Horowitz
On episode 252 of the Digital and Social Media Sports Podcast, Neil chatted with Jess Smith, Vice President of Brand and Digital Strategy for Stewart-Haas Racing (NASCAR team)
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 251 Snippets: Savannah Hollis of the Seattle KrakenNeil Horowitz
On episode 251 of the Digital and Social Media Sports Podcast, Neil chatted with Savannah Hollis, Senior Manager of Social Media for the Seattle Kraken
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 250 Snippets: Aviv Levy Shoshan | Double Tap, AFC Ajax, FC BarcelonaNeil Horowitz
On episode 246 of the Digital and Social Media Sports Podcast, Neil chatted with Aviv Levy Shoshan, Founder and Head of Double Tap, Social Media Host for AFC Ajax
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 249 Snippets: Jon Schwartz, NASCAR/NFL/Big TenNeil Horowitz
On episode 249 of the Digital and Social Media Sports Podcast, Neil chatted with Jon Schwartz, Professor at the NYU Tisch Institute for Global Sport. Veteran sports communications and marketing executive with NASCAR, the Big Ten Conference, NFL, Mastercard, Bank of America, and more..
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 249 Snippets: Jon Schwartz, NASCAR/NFL/Big Ten
Episode 19 of the DSMSports Podcast w/ Brad Friedman of B3Connect
1. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Brad Friedman, B3ConnectBrad Friedman, B3Connect
@njh287 DSMSports.net
2. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Episode 19 featured founder and CEO of B3Connect,
Brad Friedman
Friedman discussed mobile apps in sports, big data,
and connecting the dots from data in sports biz
What follows is a collection of snippets from the podcast. For the full
episode, visit DSMSports.net
@njh287 DSMSports.net
3. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Brad’s career path:
Started in the digital space in the automotive sector in southern California in
everything from development to account management, strategy, media planning,
production
Was working in digital media space around the age smart phones were growing
and became interested in the mobile app development space
@njh287 DSMSports.net
4. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Brian Hayward reached out with idea for hockey trivia app; didn’t like trivia app
idea, but did move forward with idea to build a team app for the Ducks only two
other NHL clubs had apps at the time
“Our initial vision really hasn’t changed much. We thought this would be a game
changer for the fan. It would bring the teams closer to the fans and the fans closer
to the sponsors. We set out from day one to be publisher and monetizer.”
“We saw the app as the 24-7 companion of the fan and we saw the team;s ability to
directly market and engage the fan through these channels was like no other. And it
would also allow the team to act as (primary) publisher…There was no hurdle for
teams to directly market to fans.”
@njh287 DSMSports.net
5. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
B3Connect’s story:
“We’re still in startup mode…We got started in 2009 and were fortunate
enough to get our start with the Ducks…We were able to try out a lot of
new things…
At the time, there weren’t a lot of teams that had apps…Our
watershed moment came at the end of the first season. After having a
terrible App, our water level in terms of usage kept creeping up higher
and higher and we saw a retention rate of 75%, which is unheard of in
the App space.”
@njh287 DSMSports.net
6. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“We thought through fan engagement and time spent…would be worth
something. That’s not a new media model, it’s an old media model. The
dollars generally head where the eyeballs are.
We thought the monetization of the space through the engagement
numbers would be the business case to move forward.”
@njh287 DSMSports.net
7. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“Early on, the data (showed) the engagement was happening (despite the poor
connectivity) was happening inside the arena…The engagement spikes and time
spent spiked around game time…
The in-game action…the product was delivery (of in-game action) in and out of the
arena…That became part of our pitch…Providing additional touch points for
sponsors, in-game sponsorships…to further extend their activation.”
@njh287 DSMSports.net
8. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“Because there was no need to sell digital up to this point, a lot of the teams we
were talking to weren’t versed in this technology from a sales perspective…It was
new to everybody in the space, to the sponsors, to the teams themselves, and, even
after four seasons, there is still a learning curve…”
“Every team out there is a little bit different. Certain teams have picked up and
moved that inventory (well) and there are some teams still experimenting with it
and figuring out where it fits best within their whole activation plan.”
@njh287 DSMSports.net
9. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“From the creative standpoint, we try to stress customization with our clients. And
same from the (administrative) back-end…We relish that (individualized) work. We
know how different each team is, it’s not a one-size-fits-all…The types of feedback
we get from each region/team (varies so much).”
- Cites examples of customizing for varied team needs
- Cites differences in DAS/WiFi infrastructure, CRM/data flow, etc. varying across
teams
@njh287 DSMSports.net
10. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“It’s difficult to be unique for very long…The challenge to constantly innovate is
made even more cumbersome (because) we’re working on behalf of the teams (in
terms of publishing)…It just so happens our feature set changes constantly (along
with Apple and Google)…
“(All mobile app developers in the space) push each other in the space…The fan has
always been pushing the envelope. By the time we release (a new product or
update), the things we thought were cool a couple months ago are sometimes
passé…That speaks to the overall app marketplace.”
@njh287 DSMSports.net
11. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“It’s exciting and challenging at the same time…The space has evolved. Our latest
release with the FanConnect platform (shows this)…The mobile space is dominating
with sports fans…Fans are engaged 24/7 on our apps and (numbers show) it hasn’t
even come close to plateauing.”
The teams themselves are also starting to ‘get it…’Boston has reached across
silos…their internal structures have begun to evolve to make the app a successful
fan touch point.”
“The big transition for us was to look at it beyond engagement…(We like
engagement), but beyond that is the activation aspect of it.”
@njh287 DSMSports.net
12. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
This episode's Helpful Tool: Twitter Analytics
- A quick snapshot of one’s followers, top tweets, and
growth/engagement over time
- Can also be utilized to schedule tweets (including tweets with lead
generation cards or photos attached)
@njh287 DSMSports.net
13. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
FanConnect explained:
“From that first season, where we saw fans were engaged, the next
evolution was turning engagement into dollars…The (next) frontier for us
was adding in this activation pillar.
The three pillars are: engagement, monetization, activation. Capitalizing
on that engagement and getting to know the fan a little bit better.”
- Cites integration with CRM, data collection, paperless transactions
“(We want to) bring (these capabilities) to sports arenas and teams and
(allow them to) leverage, capitalize, personalize that fan experience to
the mobile app.”
@njh287 DSMSports.net
14. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“You start to take advantage of the native capabilities of the (mobile)
device…We used to have the conversation with teams of app vs. WAP
(mobile website)…The app allows you to take advantage of the native
functionality core to the device.”
- Cites MLB use of iBeacons as example)
“The big distinction was getting a team’s icon/logo on the deck of
someone’s phone was creating an individual relationship with the fan.
Mobile websites (WAPs) didn’t have that same type of appeal.”
@njh287 DSMSports.net
15. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“FanConnect is tying in all three of those (aforementioned) pillars…It’s
not just providing a publishing outlet. It’s getting fans engaged through
the data exchange (right now w/ Facebook Connect and other sign ins)…
It’s offering value in return for capturing personal data and
capturing first-party data…Because of that emotional engagement fans
already have with the team, you’re going to have a higher success rate
with that (data exchange).”
@njh287 DSMSports.net
16. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
“Now we’re able to successfully deep link those (personalized, data
based) offers…It’s absolutely a one-to-one situation. You can set up
(custom) segmentation…and you can track conversions (of offers) all the
way through…You’re also dynamically building profiles as you go (that
integrate with CRM/ticket sales database).”
“The real vision of what we want to do is expand this activation
piece…How can we better the fan experience, bring the fans closer to the
teams and the teams closer to the fans, and build that into the business
ecosystem with corporate sponsorships, tickets, merchandise?
We think there’s a growth there that is going to happen that is going to
be huge.”
@njh287 DSMSports.net
17. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
TD Garden Biz piece of the TD Garden mobile app:
“They wanted to leverage the natural business connections happening
each night there…We built a specific section within the App that allows
members of the TD Garden Business Network LinkedIn group to connect
with others at the group at the arena while they are there…The Garden is
also hosting specific events during the games (for the group; cites a few
cool examples).”
“From a business and networking perspective, they’re certainly going to
be on point. The app is the primary touch point to push that (part of the
App) in-stadium.”
The app uses location services and captures LinkedIn profile information
Provides a spot in the TD Garden for the exclusive
@njh287 DSMSports.net
18. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Brad’s Favorite Non-Sports Mobile App:
Flipboard “They continue to push the envelope and do a good job.”
@njh287 DSMSports.net
19. Snippets from Episode 16 of the DigitalSnippets from Episode 16 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
The (non-B3 client) sports mobile app that does the best job:
His (2nd favorite) is the Montreal Canadiens:
“They partnered with a local agency up there and I’ve been really
impressed with what they have done…They’ve really personalized
(content) and taken advantage of that market, like they should.”
@njh287 DSMSports.net
20. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
The optimal 2nd screen for fans viewing live sports is what?
“It’s still to come, but for now…Google Glass. I think it’d be really cool to
see a quicker response in terms of (highlights and stats). I want to know
what I want to know…
As a developer, we need to build in all those
features and options for (the individual) fan. In terms of relevancy I think
we can get there…It’s the recentness where (it’s difficult) to keep up.”
@njh287 DSMSports.net
21. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
This episode's Shareable Stat – Instagram garners 58x more engagement
than Facebook and 120x more engagement than Twitter
(according to an early 2014 study from Forrester Research)
@njh287 DSMSports.net
22. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
The most unique team or venue app (besides B3Connect app):
The streaming video
“I know how difficult it is to get there and I think the Blackhawks and
United (Center, their home arena) and Barclay’s Center have done a good
job integrating that perspective…It gets back to that optimal 2nd
screen and being able to quickly deliver all the replays and angles…
Streaming still has a ways to go in terms of optimizing it.”
@njh287 DSMSports.net
23. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
The most unique team or venue app (besides B3Connect app):
The streaming video; “I know how difficult it is to get there and I think
the Blackhawks and United and Barclay’s Center have done a good job
integrating that perspective…It gets back to that optimal 2nd screen
and being able to quickly deliver all the replays and angles…Streaming
still has a ways to go in terms of optimizing it.”
@njh287 DSMSports.net
24. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Brad’s go-to snack while watching sports:
Popcorn
@njh287 DSMSports.net
25. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Brad’s pick to be the NHL and NBA champs in 2014:
Stanley Cup LA Kings and Boston Bruins meet in the Stanley Cup Final
NBA Miami Heat to repeat
@njh287 DSMSports.net
26. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Brad’s Social Media All-Star To Follow:
Alex Cerda, Dallas Stars Digital Manager: @CerdaAlex
“He does a really good job both personally and professionally to
represent the Stars.”
@njh287 DSMSports.net
27. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Where to find B3Connect:
www.b3connect.com
B3Connect on LinkedIn
@B3TeamApps on Twitter
Also find Brad Friedman on LinkedIn
@njh287 DSMSports.net
28. Snippets from Episode 19 of the DigitalSnippets from Episode 19 of the Digital
and Social Media Sports Podcastand Social Media Sports Podcast
Thanks so much to Brad Friedman for sharing his time and knowledge on
the Digital and Social Media Sports Podcast!
Listen to the podcast and get more info and content at DSMSports.net
(And subscribe in iTunes). You can also follow me on Twitter @njh287
@njh287 DSMSports.net