This document provides formatting guidelines for presentation slides using the Symantec corporate template. It specifies that title slides should use 28 pt Calibri bold font in title case for titles and include the presenter's name and title. Bullet points should use progressively smaller font sizes of 24 pt, 20 pt and 16 pt for primary, secondary and tertiary bullets respectively, with Calibri non-bold font and sentence case formatting. Highlighted text should use the Symantec orange color.
SalfordBusinessSchool_MIBBCaR_BP_Cross culture comunication_Ethics_CSR_Brand.Sanjay Vaid (MLE℠)
This document discusses British Petroleum (BP) and its operations in the southern USA coastal regions from a cross-cultural communication and corporate social responsibility perspective. It covers stakeholder relationships, the role of culture in ethics and CSR, and how brands can be used for international communication. Regarding the 2010 BP oil spill in the Gulf of Mexico, the document states BP needs effective crisis communication strategies to manage stakeholders from different cultures and address lessons learned to rebuild trust.
This document discusses legal and political considerations impacting IT services companies operating in the European and American markets. It provides an overview of the large Indian IT services industry and its importance in the US and EU. Recent protectionist tendencies in these markets, like visa restrictions and outsourcing bans, are analyzed using a PESTEL framework. Visa restrictions in the US Senate immigration bill and changes to UK post-study work visas pose challenges for Indian firms reliant on H-1B and L-1 visas. Tariffs, quotas, subsidies and other policies are described as forms of protectionism pursued by governments. The document hypothesizes that a PESTEL analysis can determine the causes and effects of these protectionist moves
This document discusses how cultural factors influence consumer behavior and consumption patterns. It covers various aspects of culture that impact consumers, including age, gender, region, ethnicity, religion, family structure, social class, values, and personality. Specific examples are provided on how these cultural determinants shape preferences and the localization strategies companies employ to meet demands in different cultural contexts. The McDonald's case is mentioned as an illustration of adapting to local cultural norms. Overall, the document analyzes the theoretical framework of how subjective and behavioral aspects of culture guide consumer decisions.
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...Sanjay Vaid (MLE℠)
This document provides an overview of several models of consumer decision making including the Howard-Sheth model from 1969 and the Engel-Kollat-Blackwell model from 1972. It also discusses the strengths and weaknesses of each model. Additionally, it introduces an alternative model of consumer behavior called the Sheth-Newman-Gross model from 1991 which identifies five values that influence consumer choice: functional, social, emotional, epistemic, and conditional.
This document provides formatting guidelines for presentation slides using the Symantec corporate template. It specifies that title slides should use 28 pt Calibri bold font in title case for titles and include the presenter's name and title. Bullet points should use progressively smaller font sizes of 24 pt, 20 pt and 16 pt for primary, secondary and tertiary bullets respectively, with Calibri non-bold font and sentence case formatting. Highlighted text should use the Symantec orange color.
SalfordBusinessSchool_MIBBCaR_BP_Cross culture comunication_Ethics_CSR_Brand.Sanjay Vaid (MLE℠)
This document discusses British Petroleum (BP) and its operations in the southern USA coastal regions from a cross-cultural communication and corporate social responsibility perspective. It covers stakeholder relationships, the role of culture in ethics and CSR, and how brands can be used for international communication. Regarding the 2010 BP oil spill in the Gulf of Mexico, the document states BP needs effective crisis communication strategies to manage stakeholders from different cultures and address lessons learned to rebuild trust.
This document discusses legal and political considerations impacting IT services companies operating in the European and American markets. It provides an overview of the large Indian IT services industry and its importance in the US and EU. Recent protectionist tendencies in these markets, like visa restrictions and outsourcing bans, are analyzed using a PESTEL framework. Visa restrictions in the US Senate immigration bill and changes to UK post-study work visas pose challenges for Indian firms reliant on H-1B and L-1 visas. Tariffs, quotas, subsidies and other policies are described as forms of protectionism pursued by governments. The document hypothesizes that a PESTEL analysis can determine the causes and effects of these protectionist moves
This document discusses how cultural factors influence consumer behavior and consumption patterns. It covers various aspects of culture that impact consumers, including age, gender, region, ethnicity, religion, family structure, social class, values, and personality. Specific examples are provided on how these cultural determinants shape preferences and the localization strategies companies employ to meet demands in different cultural contexts. The McDonald's case is mentioned as an illustration of adapting to local cultural norms. Overall, the document analyzes the theoretical framework of how subjective and behavioral aspects of culture guide consumer decisions.
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...Sanjay Vaid (MLE℠)
This document provides an overview of several models of consumer decision making including the Howard-Sheth model from 1969 and the Engel-Kollat-Blackwell model from 1972. It also discusses the strengths and weaknesses of each model. Additionally, it introduces an alternative model of consumer behavior called the Sheth-Newman-Gross model from 1991 which identifies five values that influence consumer choice: functional, social, emotional, epistemic, and conditional.
This document provides an analysis of Egyptian culture and how understanding culture can help develop business relationships with Egyptian companies. It discusses various aspects of culture, including communication styles, attitudes towards time, social norms, and Hofstede's cultural dimensions model. Key points include that Egypt has a collectivist, high power distance and uncertainty avoidance culture. Business relationships require building strong personal connections and understanding nuanced cultural behaviors and customs around topics like family relationships and gender roles. Knowing the Arabic language and cultural norms can help foreign companies successfully engage with business partners in Egypt.
Salford marketing managment services marketing mid term assignmentSanjay Vaid (MLE℠)
This document provides a detailed analysis of IKEA's marketing mix and operating environment in India. It analyzes each element of IKEA's 7P marketing mix - product, price, place, promotion, people, physical evidence, and process management. It then examines IKEA's macro and industry environment in India, considering political, economic, social, technological, environmental, and legal factors. Finally, it evaluates the quality and sustainability of IKEA's offering in the context of its marketing mix and environment.
Search and social media marketing - Integrated marketing communicationSanjay Vaid (MLE℠)
This document provides an overview of search and social media marketing for an assignment. It discusses integrated marketing communication and how technology has impacted marketing through benefits of digital channels and challenges of complexity. It evaluates online marketing strategies and trends, and outlines a digital marketing campaign for a cybersecurity company that includes situation analysis, objectives, strategy, tactics, budget, and timeline. The campaign aims to build brand awareness and engagement through optimization of profiles on search, Facebook, YouTube, and Google+.
This document analyzes potential mergers and acquisitions between Tata Motors, Ford Motors, and Jaguar Land Rover. It provides financial details and SWOT analyses of each company. Tata Motors currently owns Jaguar Land Rover. The document discusses the strategic and financial benefits of Tata Motors acquiring Ford Motors, including increased market share, revenue synergies from combining brands and technologies, and cost reductions through economies of scale. It evaluates the acquisition valuation and potential synergies that could result. The document concludes the deal could provide benefits to both companies.
Yahoo was founded in 1994 by two Stanford students and grew rapidly, going public in 1996. Between 1994 and 2000, Yahoo's strategy evolved as planned with the goal of becoming a major internet portal, however the company struggled to adapt to unforeseen events like the dot-com bubble bursting in 2001. Facing declining advertising revenue, the then-CEO Timothy Koogle resigned in 2001, demonstrating for a public company the CEO often takes responsibility for performance issues beyond their control.
Digital marketing assignment 30.3.2015- finalArun Shiva K
The document assesses the current eMarketing strategy of The Willow Tea Rooms located in Glasgow, Scotland, analyzing the macro and micro environment and developing new strategic objectives and tactics. It identifies key opportunities and challenges in the online space, develops consumer personas, and recommends strategies around market penetration, customer engagement, and brand positioning to increase sales and build awareness of the tea rooms. Evaluation metrics are suggested to refine and manage the eMarketing strategy over the long run.
Sanjay Vaid successfully completed the course "Cyber101x: Cyberwar, Surveillance and Security" offered by AdelaideX of the University of Adelaide through edX. The certificate was issued on May 21, 2016 and was signed by the Deputy Vice-Chancellor & Vice-President and a professor from the Adelaide Law School to validate the completion of the course.
Sanjay Vaid was initiated as a member of the Indian Chapter on May 9, 2016. He was initiated into number 1,465 of the organization. The document provides brief details on Sanjay Vaid joining an organization on a specific date and being assigned a member number.
Sanjay Vaid joined the Indian Chapter of an organization on May 9, 2016. He was initiated as member number 1,465 of this group. The document provides brief details about Sanjay Vaid becoming a member of an organization in India.
Sanjay Vaid has over 18 years of experience successfully managing businesses across various industries and geographies. He has a wide range of skills in areas like sales, business development, marketing, supply chain management, and finance. Vaid has worked with customers in telecom, manufacturing, government, and other sectors. He holds an MBA and has managed regional operations and profit/loss statements.
This document provides an analysis of Egyptian culture and how understanding culture can help develop business relationships with Egyptian companies. It discusses various aspects of culture, including communication styles, attitudes towards time, social norms, and Hofstede's cultural dimensions model. Key points include that Egypt has a collectivist, high power distance and uncertainty avoidance culture. Business relationships require building strong personal connections and understanding nuanced cultural behaviors and customs around topics like family relationships and gender roles. Knowing the Arabic language and cultural norms can help foreign companies successfully engage with business partners in Egypt.
Salford marketing managment services marketing mid term assignmentSanjay Vaid (MLE℠)
This document provides a detailed analysis of IKEA's marketing mix and operating environment in India. It analyzes each element of IKEA's 7P marketing mix - product, price, place, promotion, people, physical evidence, and process management. It then examines IKEA's macro and industry environment in India, considering political, economic, social, technological, environmental, and legal factors. Finally, it evaluates the quality and sustainability of IKEA's offering in the context of its marketing mix and environment.
Search and social media marketing - Integrated marketing communicationSanjay Vaid (MLE℠)
This document provides an overview of search and social media marketing for an assignment. It discusses integrated marketing communication and how technology has impacted marketing through benefits of digital channels and challenges of complexity. It evaluates online marketing strategies and trends, and outlines a digital marketing campaign for a cybersecurity company that includes situation analysis, objectives, strategy, tactics, budget, and timeline. The campaign aims to build brand awareness and engagement through optimization of profiles on search, Facebook, YouTube, and Google+.
This document analyzes potential mergers and acquisitions between Tata Motors, Ford Motors, and Jaguar Land Rover. It provides financial details and SWOT analyses of each company. Tata Motors currently owns Jaguar Land Rover. The document discusses the strategic and financial benefits of Tata Motors acquiring Ford Motors, including increased market share, revenue synergies from combining brands and technologies, and cost reductions through economies of scale. It evaluates the acquisition valuation and potential synergies that could result. The document concludes the deal could provide benefits to both companies.
Yahoo was founded in 1994 by two Stanford students and grew rapidly, going public in 1996. Between 1994 and 2000, Yahoo's strategy evolved as planned with the goal of becoming a major internet portal, however the company struggled to adapt to unforeseen events like the dot-com bubble bursting in 2001. Facing declining advertising revenue, the then-CEO Timothy Koogle resigned in 2001, demonstrating for a public company the CEO often takes responsibility for performance issues beyond their control.
Digital marketing assignment 30.3.2015- finalArun Shiva K
The document assesses the current eMarketing strategy of The Willow Tea Rooms located in Glasgow, Scotland, analyzing the macro and micro environment and developing new strategic objectives and tactics. It identifies key opportunities and challenges in the online space, develops consumer personas, and recommends strategies around market penetration, customer engagement, and brand positioning to increase sales and build awareness of the tea rooms. Evaluation metrics are suggested to refine and manage the eMarketing strategy over the long run.
Sanjay Vaid successfully completed the course "Cyber101x: Cyberwar, Surveillance and Security" offered by AdelaideX of the University of Adelaide through edX. The certificate was issued on May 21, 2016 and was signed by the Deputy Vice-Chancellor & Vice-President and a professor from the Adelaide Law School to validate the completion of the course.
Sanjay Vaid was initiated as a member of the Indian Chapter on May 9, 2016. He was initiated into number 1,465 of the organization. The document provides brief details on Sanjay Vaid joining an organization on a specific date and being assigned a member number.
Sanjay Vaid joined the Indian Chapter of an organization on May 9, 2016. He was initiated as member number 1,465 of this group. The document provides brief details about Sanjay Vaid becoming a member of an organization in India.
Sanjay Vaid has over 18 years of experience successfully managing businesses across various industries and geographies. He has a wide range of skills in areas like sales, business development, marketing, supply chain management, and finance. Vaid has worked with customers in telecom, manufacturing, government, and other sectors. He holds an MBA and has managed regional operations and profit/loss statements.