The physical universe and the online web universe have many similarities. This talk looks at several of those likenesses and explores the concept of Entropic Websites.
A paradigm shift of GP generations and the implications on the evaluation of ...Robin De Croon
Pecha Kucha presented during the workshop on designing the future of mobile healthcare support in Toronto during MobileHCI.
http://www3.ocadu.ca/mobilehealthcare/
This document contains links to various articles and resources about natural disasters, climate change, global warming, and the environmental impacts of these issues. The links cover topics such as statistics on increasing natural disasters over the past century, the effects of climate change seen after an eruption in Chaiten, debates around whether global warming is a myth, climate change education resources, global warming facts, ocean heat content data, green home design, and studies finding that climate change has led to a quadrupling of natural disasters over the past 20 years.
Human factors, also known as ergonomics, is the study of designing equipment and devices that fit the human body and its cognitive abilities. The key aspects are to understand how humans perceive and perform tasks, measure human performance using things like biomechanics and anthropometry, and consider human limitations and characteristics when devising new designs to build technologies that explore how to enhance the human experience.
The document discusses responsive mobile design and minimizing the pain of developing for multiple form factors. It advocates building reusable UI components as "blocks" that can be combined and arranged differently depending on context. These blocks would contain a subset of data and handle their own layout and interactions independently of where they are used. This allows the same blocks to be reused on different screens or rearranged on a screen for different device sizes while keeping the underlying code unaware of layout context.
RESS: An Evolution of Responsive Web DesignDave Olsen
Responsive web design has become an important tool for front-end developers as they develop mobile-optimized solutions for clients. Browser-detection has been an important tool for server-side developers for the same task for much longer. Unfortunately, both techniques have certain limitations. I’ll show how both front-end and server-side developers can take advantage of the new technique called RESS (Responsive Web Design with Server Side Components) that aims to be combine the best of both worlds for delivering mobile-optimized content.
Within 60 seconds:
- 710 computers are sold worldwide with 555 containing Intel processors
- 1,820 terabytes of new data are created, filling over 2.6 million CDs
- 232 computers worldwide become infected with malware
- Over $75,000 is added to Google's revenue
- 2 million internet users watch online pornography
- 1.1 million instant messages are sent
- 103 Blackberries are sold
PPT created by Kathleen Curran on Traditional Symbols in Literature. The slide show will be accompanied by a lecture. Students will have a handout with the symbol listed. They will take notes on what the symbol represents as they view the slide show and listen to my lecture. The next step will be having students find these symbols in literature we read in class.
A paradigm shift of GP generations and the implications on the evaluation of ...Robin De Croon
Pecha Kucha presented during the workshop on designing the future of mobile healthcare support in Toronto during MobileHCI.
http://www3.ocadu.ca/mobilehealthcare/
This document contains links to various articles and resources about natural disasters, climate change, global warming, and the environmental impacts of these issues. The links cover topics such as statistics on increasing natural disasters over the past century, the effects of climate change seen after an eruption in Chaiten, debates around whether global warming is a myth, climate change education resources, global warming facts, ocean heat content data, green home design, and studies finding that climate change has led to a quadrupling of natural disasters over the past 20 years.
Human factors, also known as ergonomics, is the study of designing equipment and devices that fit the human body and its cognitive abilities. The key aspects are to understand how humans perceive and perform tasks, measure human performance using things like biomechanics and anthropometry, and consider human limitations and characteristics when devising new designs to build technologies that explore how to enhance the human experience.
The document discusses responsive mobile design and minimizing the pain of developing for multiple form factors. It advocates building reusable UI components as "blocks" that can be combined and arranged differently depending on context. These blocks would contain a subset of data and handle their own layout and interactions independently of where they are used. This allows the same blocks to be reused on different screens or rearranged on a screen for different device sizes while keeping the underlying code unaware of layout context.
RESS: An Evolution of Responsive Web DesignDave Olsen
Responsive web design has become an important tool for front-end developers as they develop mobile-optimized solutions for clients. Browser-detection has been an important tool for server-side developers for the same task for much longer. Unfortunately, both techniques have certain limitations. I’ll show how both front-end and server-side developers can take advantage of the new technique called RESS (Responsive Web Design with Server Side Components) that aims to be combine the best of both worlds for delivering mobile-optimized content.
Within 60 seconds:
- 710 computers are sold worldwide with 555 containing Intel processors
- 1,820 terabytes of new data are created, filling over 2.6 million CDs
- 232 computers worldwide become infected with malware
- Over $75,000 is added to Google's revenue
- 2 million internet users watch online pornography
- 1.1 million instant messages are sent
- 103 Blackberries are sold
PPT created by Kathleen Curran on Traditional Symbols in Literature. The slide show will be accompanied by a lecture. Students will have a handout with the symbol listed. They will take notes on what the symbol represents as they view the slide show and listen to my lecture. The next step will be having students find these symbols in literature we read in class.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Use the universe as a backdrop to the web we know today.
But first a story.
I love the Universe.
Every night when I put my little boy to sleep, he’s two, I tell him the same story. He has a night light that has star and moon shapes on it, and it casts the light against the side of his cot producing a stars and moons at various sizes.
I tell him that his toys are looking up at the stars and signing the lullaby to him as he falls to sleep. I also tell him that if you stare a spot in the sky that is about the size of the star on the side of his cot and stare for a very long time, with a very powerful telescope, that eventually you will see beyond the stars you see in the night sky and beyond our own Milky Way Galaxy. The longer you stare the more you can see beyond, and what begins to take shape are small clumps of light.
- these are galaxies
We live in a galaxy as well
Our Galaxy is called the Milky Way
Our galaxy, like the others, is made up of stars, lots of stars… 100-400 Billion stars.
We happen to live near a star, our star is called The Sun
Stars sometimes are orbited by planets
We live on a planet, we call it Earth.
On our planet we have sand
For every grain of sand on Earth there are 10,000 stars in the visible Universe
On our planet we have sand
For every grain of sand on Earth there are 10,000 stars in the visible Universe
If you took every grain of sand on Earth,
and every grain of sand on every other planet like earth around our Sun.
And took every grain of sand on every planet that orbited around every other star in our Galaxy,
then took every grain of sand on every planet that revolved around every star in the hundreds of galaxies that you can see in that small patch of sky.
Then expand that patch of sky across our entire night sky… and then expand that entire night sky across the other side of the world again….
That’s how much mum and dad love you.
and if you add up all of those grains of sand that’s how much Mum and Dad love you.
- Cute isn’t he.
He’s not always that cute.
But when I tell him that story I think of the vastness of the universe.
This is a visualisation of the Universe.
It’s real data that we have collected from space and it is a virtual fly by of the universe.
Every on of those specs of light you see flying past is a Galaxy like our own Milky way that houses anywhere between a Billion and a Trillion stars each.
The thing I love about this is that this is what I imagine the web being like if I could fly around the web.
I love the Universe, but equally I love the web.
Describe it’s vastness and complexity. Also cover that we mimic nature. In design we mimic nature, so it’s only natural that the web has mimicked the universe.
The Internet in 2003
These lines and points represent the network of the internet across the globe in 2003.
In 2010 the internet had grown substantially more complex.
And again in the latest visualisation of the Internet in 2015
The web hasn’t always been this complex though.
http://info.cern.ch/hypertext/WWW/TheProject.html
It started here with a simple, responsive, crossbrowser… could work on every single device with a browser possible web page.
It has grown over years
I find it no surprise that the man that invented the web, Sir Tim Berners-Lee, did so at CERN which is the very place where a lot of the discoveries about the beginning on the Universe are being confirmed.
I believe that we always look to mimic the things around us and the things that work. If you go back far enough all of our mimic-ing will have been done through Nature… after all it survived for a long time before we started trampsing around the place.
This picture shows a column within the Sagrada familiar designed by Antonio Gaudi and while having issues with the weight of the structure took the structure of trees to increase the weight bearing… he also have the columns built with a slight twist as it ascended to provide more strength, like that of the larger trees.
I was never driven enough to work hard at Physics to break into the physics world, but I was driven enough by the web. It was new, it was hip, and no one really knew what they were doing. The most amazing thing about it as well was the barrier to entry.
In Physics you were required to know all kinds of crazy formulas to grasp just the basics of how the Universe worked… or at least how to write down and explain how it worked.
This, for example, is the equation for Entropy.
HTML was so much easier to comprehend. It was forgiving as well. If you made a mistake it wouldn’t care, it would just ignore what you got wrong and allow you to continue to build what you wanted.
CSS was very much the same, ignoring your mistakes and continuing on. CSS however…
Positioning things on the screen with CSS. This is my physics equation.
The ability to centre an object on the screen used to be a nightmare.
Junior Apprentice
We had float: so we hacked it to make things position nicely. Then we hacked clear fix to reset everything again. Then hacked together sprites to make less requests because that was faster.
The advantage the web has over the universe is that we are able to change the rules of the web…
Sir Time Berners-Lee said “… physicists analyse systems. Web Scientists, however, can create the systems.”
That means that you and I have the ability to shape our own Universe. Our universal web.
And we have done this over the years. Where it was really difficult to position things on the screen we have Flex Box to help us.
- Fortunately though, the web and it’s standards don’t have to be governed by the laws of the universe… at least not very often.
- Instead we can pass our own laws and continually develop the web in the direction that the community decides it should be heading.
Flexbox - center things. easily add navigation items without them breaking. Easily create interfaces for unknown number of objects.
Lets go back to the grains of sand.
There is an important law of physics for understanding the evolution of the universe and the passage of time, the second law of thermodynamics.
At it’s heart it contains a radical new concept, Entropy. Entropy describes that why, left to the elements, mortar crumbles, glass shatters and buildings collapse. Everything returns to sand and dust. To understand this is better it helps to think of the objects not as single things, but made up as many constituent parts…
Lets take this sand for example.
We could lift up handfuls of that sand and throw it back in the pile, rearranging them pieces in a million different ways we will still have the pile of sand… but if we use the same sand to construct a sand castle
If we take this sand and put it into a sand bucket and build a sandcastle — that sandcastle has a low entropy. The arrangement of the sand to allow it to form the sandcastle is very descriptive and less likely to occur in it’s natural state… the chances these grains of sand will rearrange into the same sandcastle are incredibly low.
This is what the printed world was like, as was the early days of the web.
We built interfaces that could only be achieved and consumed in a single format, and then chances they could be consumed in any other was unlikely… almost impossible.
800x600
IE and Netscape Compliant.
This webpage is best viewed in….
We live in a world now where the web can naturally take any number of forms… and we need to build websites and interfaces that allow these grains of sand to easily find their way naturally into the device we are consuming the information from.
In 2007 with the advent of the iphone.
And this quickly spread as more and more devices were created.
The answer was Responsive Design… using fluid grids, flexible media and media queries to enable one website for every available device.
The next big problem was how could we deal with the design for this new way.
The answer is to start looking at our websites like the grains of sand that form our sand castle.
Rather than look at the whole, we look at the constituent parts. This allowed us to start building styleGuides
Styleguides.io is a wonderful learning resource for anyone that needs to direction or inspiration when looking at your own work. A tool that helps you break down your design further is Brad Frosts Pattern Lab
I won’t spend too much time here because Brad is going to be speaking next. But like our universe is made up from atoms and molecules so too is Brad’s Pattern Lab.
Thermodynamics and Entropy isn’t the only law that governs us though.
c is the symbol for the speed of light.
I didn’t know that numbers were a German thing but here you go….
186 thousand miles per hour
Two hundred and ninety nine million…. 792 thousand, 458 meters per second.
This is the limiting speed of the universe. Nothing travels faster than the speed of light. This is as true in the vastness of the universe as it is on the constraints of our earth, and our own infrastructure. The wires and switches that connect everything tother, the fibre.
When we talk about the speed of our websites we’re talking about the speed of light
As performant as we can make our site we still are faced with the issue that we live in one location and our website is being served from a totally different location.
As performant as we can make our site we still are faced with the issue that we live in one location and our website is being served from a totally different location. This diagram https://www.igvita.com/2012/07/19/latency-the-new-web-performance-bottleneck/#map illustrated the
In fact, upgrading from 5Mbps to 10Mbps results in a mere 5% improvement in page loading times!
For every 20ms improvement in latency, we have a linear improvement in page loading times.
Berlin at 10ms round trip it barely makes it to London.
At 50ms we’re not even getting to the Squarespace Servers held in New York.
At 100ms we’re not even close to hitting Australia… let alone the East of Australia where most of our population resides.
This is if you have a connection going straight from your computer all the way to the server too, We’re not even considering going through the ISP’s or the DNS switches and routers.
On a mobile device you have even more problems.
- If you’re phone isn’t warmed up to the connection that can take anywhere between 500 and 1000ms to connect before experiencing 35-90ms latency on the fastest 4G lte to 400-900ms on a 2G network…. and remember there are more 2G users in the globe right now than 4G users.
While speed is a limiting factor, the location of the content is not.
We can use tools like Fastly or Cloudflare to act as a proxy for our sites.
This means that the content is even closer to our users, we save on bandwidth. They offer a whole bunch of other benefits too like compressing images, free HTTPS support and HTTP2 SPDY that helps even more with performance.
Now the cloud flare logo reminds me a little bit of a book cover.
The martian is a wonderful book. For anyone that loves their science this combines actual science with a great story.
The concept is an astronaut is stranded on Mars and has to survive for around 2 years to be rescued in a location only designed to house them for 31 days.
The wonderful part of this story is the preparation that is required for Space travel. As we’ve already discussed it takes a very long time to travel distances in the universe due to the pesky speed of light. It takes more than 8 minutes for the light of the sun to reach us.
To solve the problem of sending a spaceship to Mars with everything you could possibly need they devised a better approach. Everything they needed for the mission was sent years before and confirmation of their arrival was confirmed before the astronauts set off on their journey. They didn’t even send fuel to get home, but instead a fuel plant to make fuel for the 18 months on Mars while they travelled there.
We have the same opportunity.
By taking advantage of what we know about the complexities of web travel and building our sites and interfaces we can plan ahead and avoid any mistakes, and when there are issues have a foundation to overcome them.
This isn’t just around performance either. By utilitising things like pattern lab and style guides we can reuse the same elements across the site, meaning less additional design elements.
Critical CSS will bring all of the styles needed to provide the first user impression immediately without having to do a series of other requests.
Not using Critical CSS is the equivalent of sending all the astronauts over to Mars, wait until they arrive, then let them open up a list of things they need only to have to go back to Earth and get them.
How does it look?
This is the interface that we want everyone to be able to see when they arrive
Left : without critical CSS
Right : with - you still have the content but it’s not styled.
Later on we can see how much improvement on performance you can get.
These are examples of how we can continue to improve upon the rules within our own web universe. We’ve added these two items.
Google chrome already do something like this when you type in the address bar.
Saves extra round trip
Another example of changing the rules of our universal web to make it look better…
Preconnect allows you to initiate the DNS, TCP, and TLS handshakes before the request is made shaving 1/2 second latency on this request.
Shipping in Firefox 39 and Chrome 46!
Do not abuse this because your using up peoples data and battery without them knowing.
Speaking of battery….
While in this comic XKCD poke fun saying that he can’t focus on the content when the battery is low there is something in this.
If my battery is running low I want the content that I need as fast and battery friendly as possible. I don’t want to allow anything to happen to use up more battery like that prerender we saw before for example.
Choreography.io is a animation library based on the animation API that incorporated this.
In this example they are disabling the animation affects when the battery is low, but a better solution would probably be to load them in if the battery is above a certain level.
You could extend this to cpu or gpu intensive thins like canvas and webgl.
The human race loves to explore.
For a long time we’ve gazed up at the stars and longed to explore.
Last century we made it into Space and landed on the Moon and now we have people like Elon Musk, who also is responsible for the Telsla shown in Emma’s talk, and his SpaceX project working towards colonising Mars.
The problem with this exploration is it takes a really really long time.
That makes travelling around it incredibly difficult until we can find some way to perform Interstellar Travel.
The concept is that you move from one location in Space(space/time) to another location almost instantaneously. This is famously described in its simplest form with a piece of paper and a pencil (do the demonstration). We can’t do this yet… at least not when it comes to Space Travel.
HyperDrive
In many ways The web is just as large as the Universe. It’s ever expanding and there are distances and speed of light issues that I’ve discussed before. The amazing thing with he web, and what makes it what it is… is the URI. This is a set of coordinates just like with have in Space, but with the bonus that anyone can use those coordinates and link from anywhere TO anywhere. We have interstellar travel, we have the Hyperlink.
- Argument of native app vs web. Why argue? You should be building both.
Many exampes of the web and native working together.
using a single URI.
- Hyper Drive - we have the hyper link.
My wife and I are looking to buy our first place shortly and I occasionally get emails for places that I can’t afford. Using the app she shared this link to the site, when I clicked on it I have the option to review the property on their mobile responsive site, or I can choose to View on the app. I can email or Call, view the images, see the details.
This view link is a iOS specific link that takes me directly to the location within the app I need to be, or refers me to the app store to download
It doesn’t force me one way or the other.
Here it open the link and directs me straight to the property I was looking at.
Still call and email the agent, but now I’m immediately logged in and I can store this as a favourite.
Here it open the link and directs me straight to the property I was looking at.
Still call and email the agent, but now I’m immediately logged in and I can store this as a favourite.
Here it open the link and directs me straight to the property I was looking at.
Still call and email the agent, but now I’m immediately logged in and I can store this as a favourite.
RWD - best way to build something for the ever growing number of devices
MODULAR - focus on the constituent parts so that you can build high entropy websites
SHORTEN - get closer to the user. Use things like CDN’s Cloudflare and Fastly.
Pack Smart - use things like Critical CSS, preconnect, prerender, concatinate and compress your files.
Respect the URI. Everything needs to have a coordinate.
Lets lookout an example.
I don’t have an app to test this on so instead I used the Mobx Site. The changes that was done on this site was done in the time it took to fly from London to Berlin.
Top row we have the home page
Bottom row we have the speaker bio
Left column we have the updates
Right column we have the current site.
Combined all the JS & CSS into a single file each- reduce requests therefore remove multiple latency issues
Crtictical CSS
Preconnect
Applied Responsive images to these pages
Pushed this onto a free Cloudflare account
In closing I wanted touch on one last story.
1781 - 1841 : 60 years
Wrong place
Newtons laws.
Using these laws of the Universe and pages and pages on mathematic equations in 1846 they were able to say exactly where and when in the sky an astronomer could look to see the object causing the orbital anonomly.
23 September 1846 Neptune was discovered within 1 degree of the mathematics estimations.
Because of the laws of the universe we can successfully hypothesise the location of a planet, or a black hole and any number of other things.
With the universal web however— we are in control of it’s laws and how it will evolve over time. Outside of the laws of the universe, like speed of light, are no set rules we can use to predict the future of the universal web, mobile or otherwise.
Instead we need to build it in a way that it will continue to be future friendly in generations to come, just like the first web page.
Speaking of the first webpage…
The primary design principle underlying the Web’s usefulness and growth is universality.
As we grow our own universal web larger it is important that we take the fundamentals along with us to ensure that we don’t loose the wonderful thing that we have built.