The document summarizes Annie Shu's experience immersed in China's innovation ecosystem in Beijing. It describes some of the entrepreneurial learning opportunities in China, including the Overseas Talent Entrepreneurship Conference, which showcases global innovation. It also outlines some key trends in innovation ideas, such as those focusing on health, energy consumption, and gamification. Additionally, it examines Beijing's strong innovation infrastructure and incubators/co-working spaces like TheNode and Woo Space that support startups. The China Australia Millennial Project bilateral incubator is also highlighted as an example of collaborating to generate ideas around issues in both countries.
Role of information technology in innovative entrepreneurship finalSanjay Mishra
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The Atal Innovation Mission (AIM) is being set up under NITI. AIM will be an Innovation Promotion Platform involving academics, entrepreneurs, and researchers drawing upon national and international experiences to foster a culture of innovation, R&D in India. The platform will also promote a network of world-class innovation hubs and grand challenges for India.
Chinese startup executives surveyed for Silicon Valley Bank's annual Innovation Economy Outlook report seek venture capital funding and have long-term goals of going public through IPOs. However, they face challenges securing funds and finding qualified talent like startups in other countries. While fundraising is difficult globally, Chinese startups particularly struggle with recruiting talent and accessing financing. Cybersecurity is also a major policy concern for Chinese companies.
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This 15 min guide by Bowei Gai aims to cover the basics of Chinese market size, opportunity, key players, competition and infrastructure.
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Role of information technology in innovative entrepreneurship finalSanjay Mishra
The document discusses the potential for innovation and entrepreneurship in India. It notes that while India has seen success in IT, much of the population still lacks basic amenities and the informal sector makes up 90% of the workforce. It argues that both private companies and the government could do more to promote innovation, including by small businesses applying existing technologies to new areas and reducing costs. Examples are given of innovative companies in sectors like automobiles, microfinance, and retail that have helped develop new markets and address social issues. The analysis indicates there are still significant untapped opportunities for innovative entrepreneurship in India if more private companies are willing to take risks.
Explaining Technopreneurship: A Combination of Theory & Personal ExperienceVidiyama Sonekh
Vidiyama Sonekh is a technopreneur with 12 years of experience in the technology industry. She discusses technopreneurship as a combination of technology and entrepreneurship, where the entrepreneur is involved with high technology. Technopreneurship requires certain mindsets like courage, creativity, interdisciplinary skills, and hard work. It also involves using technology innovatively to solve problems and create products or services that are better than existing options. Sonekh shares her own experiences as a technopreneur, both successes and failures, to illustrate what it takes to be a technopreneur.
The Atal Innovation Mission (AIM) is being set up under NITI. AIM will be an Innovation Promotion Platform involving academics, entrepreneurs, and researchers drawing upon national and international experiences to foster a culture of innovation, R&D in India. The platform will also promote a network of world-class innovation hubs and grand challenges for India.
Chinese startup executives surveyed for Silicon Valley Bank's annual Innovation Economy Outlook report seek venture capital funding and have long-term goals of going public through IPOs. However, they face challenges securing funds and finding qualified talent like startups in other countries. While fundraising is difficult globally, Chinese startups particularly struggle with recruiting talent and accessing financing. Cybersecurity is also a major policy concern for Chinese companies.
Technopreneurship and the Early Stage Ecosystem in China in 2013Chris Evdemon
20 slides about everything you should know on the state of the Chinese internet, the start-up community and resources available to entrepreneurs in China in 2013.
Interested in starting a company in China? Here's a quick report on China through the lens of a Silicon Valley serial entrepreneur.
This 15 min guide by Bowei Gai aims to cover the basics of Chinese market size, opportunity, key players, competition and infrastructure.
Opportunities in China's Startup EcosystemZhenFund
The 2013 update from ZhenFund on the state of China's technology startup ecosystem. Last time we outlined the 3C's 2E's in understanding the differences between China and Silicon Valley. This year we focus on some of the positive trends we see developing in the startup ecosystem.
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Grupo nossos poetas de ontem, de hoje, de sempreLuzia Gabriele
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The document appears to be a presentation on entrepreneurship by two individuals, Jamal Uddin and Mahjabeen Monowar. It discusses several theories related to entrepreneurship, including religious value theory, social integration theory, risk bearing theory, and market process theory. Each theory is summarized on its own slide with keywords and short phrases. The presentation concludes by thanking the audience.
The solar industry is experiencing rapid growth driven by falling costs and increasing global demand. However, oversupply and reduced subsidies are posing challenges. Key factors for success include low production costs, cost leadership, and strategies to lower costs through scale, partnerships, and manufacturing in low-cost regions. Electricity prices vary globally and influence the adoption of solar power as prices near grid parity in some markets. Consolidation is expected to continue as weaker firms face margin pressures.
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The document discusses the brand repositioning strategies of Titan Watches in India. It provides background on brand positioning, repositioning theories and strategies. The study aims to analyze Titan's repositioning approaches, assess consumer awareness and perception of their new strategies, and recommend ways to further improve the brand. Primary and secondary research methods are used, including a consumer survey to understand the effectiveness of Titan's repositioning efforts.
Fuel prices aren't likely to drop in the future; worse, their sudden spikes mean your car's fuel-tank can quickly drain your wallet.The good news is there are several things you can do to make your car more fuel-efficient. Shared by: http://revol.com.sg/
1. The document discusses innovation at various levels, from the introduction of new ideas to transforming processes and products to increase business success.
2. It describes different perspectives on encouraging innovation in the workplace, including considering what works best for specific circumstances.
3. The key difference between internal and external crowdsourcing is that internal crowds involve using company employees, partners, and suppliers to solve problems and generate ideas, while external crowds are open to anyone online.
1. The document discusses challenges that financial institutions face when adopting external innovations from startups and vendors. It explores issues such as risk management, cultural differences, and long sales cycles.
2. It identifies "leaks" in the innovation process where collaboration is lacking between innovators and customers during problem identification and solution testing. It also finds issues with startups successfully adopting their solutions.
3. Potential solutions discussed include financial institutions being more open to startups they have existing relationships with, startups employing staff with customer knowledge, and partnering with companies that complement their solutions and have customer connections.
IndiaTech HK was created to bridge the gap in knowledge and understanding between India's technology and startup ecosystem and those of Hong Kong and mainland China. Since its launch, IndiaTech HK has hosted two successful events bringing together startups, investors, and the Indian diaspora. There is significant potential for Indian fintech startups in Hong Kong due to Hong Kong's large financial services market and presence of global banks. IndiaTech HK assists startups in connecting with Hong Kong and mainland Chinese ecosystems for partnerships, funding, and market expansion.
The document discusses Silicon Valley's innovation ecosystem and its strengths. It notes that Silicon Valley has high transparency in its venture capitalism system, with standardized legal documents and many experienced VC experts. This helps entrepreneurs easily access funding and resources. However, it also identifies weaknesses like high housing costs and threats like strict US immigration laws, which could cause some startups to move elsewhere. Overall the document provides an overview of key factors that have contributed to Silicon Valley's success as well as challenges it faces.
China’s business & start-up incubators are adopting different models than those popularized from Silicon Valley and other mature, Western ecosystems. The drivers developing a different incubator model are rooted in a different local context, but the successful application of these models can have global implications.
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The document discusses innovation through entrepreneurship (ITE) in Europe. It describes the Factory Campus in Berlin, which brings together startups, policymakers, academia, and corporations. This is intended to positively impact the local and European economies through diversity and interaction. The document also analyzes strengths, weaknesses, opportunities and threats to the ITE ecosystem in Europe. It argues that strong support of early-stage startups and an integrated European market could make Europe a center for building global companies.
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Silicon Valley has established itself as the leading global innovation ecosystem due to key factors such as transparency in venture capitalism funding, support from top universities, and a skilled workforce culture. However, strict immigration laws and high housing costs present challenges. While venture capital and university partnerships remain strengths, addressing foreign talent restrictions and infrastructure sustainability will help Silicon Valley maintain its edge in the face of global competition.
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- KTN is leading additional support programs to help funded SIF projects collaborate with industry partners and maximize impact.
- #SIFStories showcases projects that received funding and helped develop solutions to issues like the COVID-19 pandemic.
- Upcoming events include competitions for funding innovative ideas in areas like sustainable plastic packaging and a competition launch for the Ofgem Strategic Innovation Fund.
- Support programs are available to help businesses enter new markets, protect intellectual property, and access
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Arnaud Bonzom
The document provides an overview of the Singapore startup ecosystem, including notable startups, funding trends, and government support programs. It lists several unicorns and promising startups in sectors like e-commerce, fintech, and analytics. Challenges in Southeast Asia like payments and logistics are noted. Emerging areas include analytics, fintech, and SaaS, though B2B adoption remains limited. The government supports entrepreneurs through agencies focused on science & technology, SMEs, and developing Singapore as a business hub.
Grupo nossos poetas de ontem, de hoje, de sempreLuzia Gabriele
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The document appears to be a presentation on entrepreneurship by two individuals, Jamal Uddin and Mahjabeen Monowar. It discusses several theories related to entrepreneurship, including religious value theory, social integration theory, risk bearing theory, and market process theory. Each theory is summarized on its own slide with keywords and short phrases. The presentation concludes by thanking the audience.
The solar industry is experiencing rapid growth driven by falling costs and increasing global demand. However, oversupply and reduced subsidies are posing challenges. Key factors for success include low production costs, cost leadership, and strategies to lower costs through scale, partnerships, and manufacturing in low-cost regions. Electricity prices vary globally and influence the adoption of solar power as prices near grid parity in some markets. Consolidation is expected to continue as weaker firms face margin pressures.
Project on brand positioning of titan watches.docx impppppppMayur Thakur
This document provides an overview of a project analyzing the brand positioning strategies of Titan watches in India. It includes an introduction to brand positioning and repositioning concepts. It then discusses Titan's history and products, and analyzes their strategies in different consumer segments. It also examines Titan's recent repositioning efforts, including a new logo, tagline, ad campaigns, and product designs. The document outlines a consumer survey to assess awareness and perceptions of Titan's repositioning strategies and their effectiveness in revitalizing the brand.
This document discusses fintech and customer-centric innovation in the financial services industry. It notes that technology is enabling new financial products that meet customer needs. The best opportunities come from placing customers' needs at the center of the innovation process by understanding their "jobs" and pain points. Data-driven insights are important to gain these understandings rather than making assumptions. An example of reverse engineering a financial product from the customer perspective is provided. Staying relevant requires continuous innovation, but companies must be careful not to innovate just for the sake of it without understanding customer needs.
A project on titan watches brand repositioningProjects Kart
The document discusses the brand repositioning strategies of Titan Watches in India. It provides background on brand positioning, repositioning theories and strategies. The study aims to analyze Titan's repositioning approaches, assess consumer awareness and perception of their new strategies, and recommend ways to further improve the brand. Primary and secondary research methods are used, including a consumer survey to understand the effectiveness of Titan's repositioning efforts.
Fuel prices aren't likely to drop in the future; worse, their sudden spikes mean your car's fuel-tank can quickly drain your wallet.The good news is there are several things you can do to make your car more fuel-efficient. Shared by: http://revol.com.sg/
1. The document discusses innovation at various levels, from the introduction of new ideas to transforming processes and products to increase business success.
2. It describes different perspectives on encouraging innovation in the workplace, including considering what works best for specific circumstances.
3. The key difference between internal and external crowdsourcing is that internal crowds involve using company employees, partners, and suppliers to solve problems and generate ideas, while external crowds are open to anyone online.
1. The document discusses challenges that financial institutions face when adopting external innovations from startups and vendors. It explores issues such as risk management, cultural differences, and long sales cycles.
2. It identifies "leaks" in the innovation process where collaboration is lacking between innovators and customers during problem identification and solution testing. It also finds issues with startups successfully adopting their solutions.
3. Potential solutions discussed include financial institutions being more open to startups they have existing relationships with, startups employing staff with customer knowledge, and partnering with companies that complement their solutions and have customer connections.
IndiaTech HK was created to bridge the gap in knowledge and understanding between India's technology and startup ecosystem and those of Hong Kong and mainland China. Since its launch, IndiaTech HK has hosted two successful events bringing together startups, investors, and the Indian diaspora. There is significant potential for Indian fintech startups in Hong Kong due to Hong Kong's large financial services market and presence of global banks. IndiaTech HK assists startups in connecting with Hong Kong and mainland Chinese ecosystems for partnerships, funding, and market expansion.
The document discusses Silicon Valley's innovation ecosystem and its strengths. It notes that Silicon Valley has high transparency in its venture capitalism system, with standardized legal documents and many experienced VC experts. This helps entrepreneurs easily access funding and resources. However, it also identifies weaknesses like high housing costs and threats like strict US immigration laws, which could cause some startups to move elsewhere. Overall the document provides an overview of key factors that have contributed to Silicon Valley's success as well as challenges it faces.
China’s business & start-up incubators are adopting different models than those popularized from Silicon Valley and other mature, Western ecosystems. The drivers developing a different incubator model are rooted in a different local context, but the successful application of these models can have global implications.
A Short Status Quo, From Inside Tech Entrepreneurship.Factory
The document discusses innovation through entrepreneurship (ITE) in Europe. It describes the Factory Campus in Berlin, which brings together startups, policymakers, academia, and corporations. This is intended to positively impact the local and European economies through diversity and interaction. The document also analyzes strengths, weaknesses, opportunities and threats to the ITE ecosystem in Europe. It argues that strong support of early-stage startups and an integrated European market could make Europe a center for building global companies.
Innovation Through Entrepreneurship in EuropeSimon Schaefer
The document discusses innovation through entrepreneurship (ITE) in Europe. It describes the Factory Campus in Berlin, which brings together startups, policymakers, academia, and corporations. This is intended to positively impact the local and European economies through diversity and interaction. The document also analyzes strengths, weaknesses, opportunities and threats to the ITE ecosystem in Europe. It argues that strong support of early-stage startups and an integrated European market could make Europe a center for building global companies.
Experiment Culture - UAE Government Innovation WebinarSam Rye
I had the privilege of speaking to the team at the Mohammed Bin Rashid Centre for Government Innovation in UAE about Experiment Culture for rigorous innovation practice. Here's the slides from that webinar.
Innovation Management - A capsuled presentation on Innovation for studentsSuren Mathur
A crisp presentation on Innovation, its definitions, meaning and how to ' manage innovation' as a Manager / Executive within a business organization / company
Silicon Valley has established itself as the leading global innovation ecosystem due to key factors such as transparency in venture capitalism funding, support from top universities, and a skilled workforce culture. However, strict immigration laws and high housing costs present challenges. While venture capital and university partnerships remain strengths, addressing foreign talent restrictions and infrastructure sustainability will help Silicon Valley maintain its edge in the face of global competition.
One of the factors behind the Philippines' consistency as a high-growth country is the innovativeness of the Filipino people, which is backstopped by Filipinnovation, the National Innovation System.
Sustainable Innovation Fund September 2021 BriefingKTN
The document provides information about the Sustainable Innovation Fund (SIF) including stories of funded projects, news, upcoming events, support programs, resources, and how to stay updated and get involved. Key points include:
- KTN is leading additional support programs to help funded SIF projects collaborate with industry partners and maximize impact.
- #SIFStories showcases projects that received funding and helped develop solutions to issues like the COVID-19 pandemic.
- Upcoming events include competitions for funding innovative ideas in areas like sustainable plastic packaging and a competition launch for the Ofgem Strategic Innovation Fund.
- Support programs are available to help businesses enter new markets, protect intellectual property, and access
Innovation Across Borders - Session 8 wang rong for toronto conferenceMaRS Discovery District
The document discusses international cooperation programs between Shanghai business incubators and organizations in other countries and regions. It provides an overview of business incubation in Shanghai and four models of transnational bilateral programs. The programs are intended to encourage entrepreneurship and commercialization of technologies by helping companies establish connections and operations overseas.
Entrepreneur's handbook( A guide to India's Startup Ecosystem)Prabal13
With the wave of catalyzing the startup culture in India, everyone wants to become their own boss. While they plan to start their own venture, the Guide to India's Startup Ecosystem is one such primer that they need to know about the Startup Environment in India. The handbook is curated by students of School of Business, Public Policy and Social Entrepreneurship, Ambedkar University Delhi.
The role of science, industrial and technology parksAntonio Sfiligoj
presented at UNIDO workshop "Fostering inclusive and sustainable local industrial development in Europe and Central Asia" Ljubljana Slovenija April 8 2014
Unlocking Chinese Innovation Power: A learning journey from low-cost manufact...Hora Tjitra
In the recent years China moves gradually from the factory of the world – famous for its very low-cost manufacturing ability -, into making more and more high-tech available for every consumer at a very low cost. How did Chinese firms managed the transformation from low-cost manufacturing into high-tech at low-cost production? Prof. Tjitra will present recent studies, analysis the innovation of Chinese firms in the IT industry, high-tech manufacturing as well as the Chinese small- and mid-sized Enterprises: how do they learn from imitating to innovating? what could be the factors behind the success of Chinese firms? what are the unique Chinese ways and strategies in these innovation process? what are the learning points from the Chinese cost-innovation approaches?
Scaling Social Innovation_BENISI-TRANSITION experiences and first success sto...Claudia Marengo
This document provides an overview of two European projects - BENISI and TRANSITION - that aim to support social innovation and entrepreneurship across Europe. BENISI focuses on scaling existing social innovations and has identified over 200 innovations across five geographic clusters. TRANSITION operates in six regions to support over 300 social innovations and has established a network of social innovation stakeholders across Europe. Both projects are testing tools and methodologies for social innovation incubation and aim to help social enterprises scale up and have greater impact. Initial findings from their activities are presented.
TusPark is located within Tsinghua University Science Park in Beijing, China. It is one of the largest and most successful science parks in China, with over 1,000 companies as tenants. The presentation discusses TusPark as a case study for a successful science park and shares lessons learned, focusing on the four pillars of location, tenants, resources, and services. It also provides an introduction to Tusholdings, the company that operates and develops TusPark.
Entrepreneurship and Innovation - MIT ID InnovationPankaj Deshpande
Entrepreneurship and Innovation will allow curious young minds to explore their ideas and open opportunities for them. Know more.
To know more details, visit : https://mitidinnovation.com/recreation/introduction-to-innovation-and-entrepreneurship/
Similar to Entreprenuership and Innovation Insights (20)
2. Preface
China as a growing nation has seen one of the fastest developments in the modern century.
The size of the consumer market is second largest in the world and is projected to triple in size
by 2020s. The pace of change and fierce competition have lead to an increased focus on
entrepreneurialism and innovation. China is rapidly transitioning itself from a manufacturing
economy to an innovation led market in the recent years.
The sections below will detail key insights from my experience spent immersed in the midst of
the innovation ecosystem in Beijing, China and what businesses can learn from entrepreneurs
who have rapidly grown within this economy.
Annie Shu – August 2015
4. 1. Entrepreneurial learning in China
Overseas Talent
Entrepreneurship Conference
OTEC is one of the largest start-
up events in China, the
conference begins with the
International innovation summit
of TechCrunch, followed by
international pitching of
innovation from across the globe.
The event is produced by
TechCrunch China at the
emerging hub of innovation and
entrepreneurship in Chaoyang,
Beijing.
The conference bought
together entrepreneurs from
United States, Europe,
Australia and Asia
showcasing innovation and
thought leaders from 5
different industry segments.
During the week of
conference, it attracted more
than 7000 innovators and
500 entrepreneurial teams.
OTEC is a great platform for
entrepreneurs to showcase
their innovation. It was an
opportunity to be at the
forefront of change seeing
these new ideas emerging from
the technology, health,
environmental and energy
sectors that has the potential to
revolutionise the industry.
Annie Shu – August 2015
6. 1. Entrepreneurial learning in China
Rapid pace in increasing
venture capital funds
Australia in comparison to
China has much lower venture
capital investment, investing in
500 or 1% of estimated 30,000
investable business of high
growth potential. China has
invested start-up capital
exceeding $57b USD.
When visiting VCs and angel
investors in Australia and
China, the typical pace of
investment in China is roughly
six times the size in Australia.
Government Investment into
Capital
Chinese government is playing
a key role in shifting China to a
more innovative economy.
Since 1980s, there has been
investments into the
development of innovation
incubators and hubs throughout
the country. Tax incentives,
monetary grants and relaxed
laws have been granted to
further encourage
entrepreneurship in China.
Annie Shu – August 2015
Competition creates ambition
and risk taking culture
Due to the competitive nature
of the Chinese economy,
entrepreneurs from China tend
to produce increments of their
idea to test out the concept and
rapidly evolve from the
reception.
A large portion of these
entrepreneurs from China come
from humble beginnings and
are highly ambitious and willing
to take risks if they sense a
pay-out on their investments.
Source:
Australian Private Equity & Venture Capital Association Limited
OTEC Investor presentations
TRIGGERS FOR INCREASED ENTREPRENEURIALISM IN CHINA
7. 2. Innovation ideas insights and trends
7
Consumer market
Tapping into the giant
consumer market in
China
RECURRING THEMES OF INNOVATION IDEAS
PRESENTED AT THE CONFERENCE
Health and Wellbeing
Increasing awareness
and accessibility of
health aspects in
people’s lives
Energy consumption
Creating sustainable
living for households
and businesses
Gamification
Using game play to
motivate user
behaviour
Source:
Analysis from OTEC Innovation pitches Annie Shu – August 2015
8. 2. Innovation ideas insights and trends
8
TRENDS IN THE INNOVATION PRESENTED
Mobile – Instant access
Large portion of ideas had an element of an online or mobile platform to engage directly with
customers. Examples include Wellapets, an app to teach kids in schools healthy living
combining with games that are paediatrician approved health contents.
Shared economy – matching demand and supply
There is a trend seen in the ideas pitched to include innovation sourcing demand and supply
opportunities. For example: DineIn, an Airbnb of restaurants concept, users can turn their
backyards or homes into a dining experience with people booking and paying for their meals.
The concept aims to provide a direct connection for food lovers, chefs and owners of spaces.
Big data analysis
Utilising readily available information to better inform or enhance the experience of the user.
For example: Elumin8, a light device that collects and analyses home energy data to convey a
simple information to the user to empower them to reduce their energy consumption.
Source:
Analysis from OTEC Innovation pitches Annie Shu – August 2015
9. 2. Top 20 innovation pitches were presented at final round
9
10. 3. Innovation ecosystem in Beijing
Innovation infrastructure
Beijing has invested consistently over many years in national innovation and has created
several modern scientific and technological infrastructure including incubator parks, universities
and research institutes.
There are now approximately 1800 innovation hubs in China, 1600 of these technology related.
Beijing has seen several districts (Zhongguancun, Sanlitun and Chaoyang) becoming central
start-up communities. Zhongguancun, being named as Beijing’s Silicon valley, innovated an
impressive average of 49 startups per day last year.
Source:
OTEC Start-up ecosystem site visit
Bloomberg Business, China’s Silicon Valley Sparking 49 Technology Startups a Day, March, 2015
Annie Shu – August 2015
11. 3. Innovation ecosystem in Beijing
INNOVATION INCUBATOR
Case Study – TheNode
TheNode is an incubator situated in the popular
start-up space 798 of Beijing. TheNode focuses on
accepting mature start-ups that have secured
funding and development from Series A investment
round.
Dr. Gang Lu, founder of theNode, believes that life
experience is the best incubator for startups, “For
those who have really lived their lives can spot the
demands of everyday life. Entrepreneurship should
be a joyful experience and a positive life choice,
rather than a backbreaking journey.” This theme is
consistently displayed in the setting of TheNode.
Source:
OTEC Start-up ecosystem site visit Annie Shu – August 2015
12. 3. Innovation ecosystem in Beijing – TheNode start-up wall
12
Source:
OTEC Start-up ecosystem site visit Annie Shu – August 2015
13. 3. Innovation ecosystem in Beijing
INNOVATION CO-WORKING SPACE
Case Study – Woo Space
One of the newest and fastest growing co-
working spaces in Beijing consisting of over
800m2 per Woo space site. There are
currently 3 Woo co-working spaces in China
with the aim of expanding to 10 new
locations by Feb next year.
Each of these locations have drawn about
two dozen Chinese startup teams to the
space including meeting facilities, co-
working desks, creative breakout areas and
innovation cafes.
Source:
OTEC Start-up ecosystem site visit Annie Shu – August 2015
14. 3. Innovation ecosystem in Beijing – Woo space
14
Source:
OTEC Start-up ecosystem site visit
15. 3. Innovation ecosystem in Beijing
BILATERAL INCUBATOR
Case Study – China Australia Millennial Project (CAMP)
CAMP is a world-first bilateral incubator uniting 130 young leaders, innovators and
changemakers from China and Australia to tackle global challenges spanning 13 different
thinktanks including digital disruption, sustainable living, global talent, entrepreneurship,
infrastructure and many more.
During the course of the incubator, each of the teams were placed through modules to ideate,
build and test out the concepts. The thinktank then went into a one week accelerator where
their ideas are challenged and pitched to innovation mentors and investors.
Annie Shu – August 2015
16. 3. Gamification thinktank – Solving for customer’s need
16
CAMP delivered 25 incredible ideas solving issues that is prevalent to both China and
Australia. During CAMP process, I was fortunate to be involved in the Gamification
thinktank tackling the question on “how can gamification foster collaboration and create
sustainable social impact?”
Thinktank Concept
Our solution is an innovative concept that uses gamification to relieve stress triggered
anxiety. In recent years, anxiety is becoming a hidden disorder in both China and Australia.
Due to the negative stigma associated with the issue, many who are suffering anxiety often
leave it untreated until it gets out of control. This has resultant impact on productivity and
wellbeing of the individual.
Annie Shu – August 2015
17. 3. Gamification thinktank – Solving for customer’s need
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Unxiety, an interactive platform designed specifically for young professionals in the
workplace. Unxiety assesses user’s individual circumstance to provide a tailored program
and a companion ‘friend’ allowing each participant to use game therapy to navigate
through a series of self-discovery and self-recovery adventures. The tailored program
offers a differentiated way to deal with the problem and motivate behavioural change.
Annie Shu – August 2015
18. About the author
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Annie is an innovation manager at Westpac where she facilitates the innovation
mindset to businesses and individuals, enabling them to think outside the box,
provides capabilities for them to tap into opportunity areas and ideas that are
differentiated in the market to add maximum value. Prior to this role, Annie has
worked in the strategic function, finance, customer centred design, technology as
well as in institutional banking in the expansion of the Asia presence into
Singapore, China and India.
Annie Shu
Annie Shu – August 2015