This document summarizes and promotes a book about using personality to help brands stand out. It argues that personality is the secret to success in today's business world. The book explains why the common myths and approaches to marketing are ineffective, and provides six steps and over 100 real-world examples to help companies develop an authentic and talkable brand personality to connect with customers on a deeper level. Readers will learn how to embrace accidental spokespeople, craft an inspiring backstory, and use personality moments to implement the ideas in an entertaining and useful way.
This document outlines Israel's national plan to promote its high-tech industries from 2011-2012. It reviews the strengths and weaknesses of Israel's high-tech sector and outlines a toolbox of programs. The programs aim to strengthen ties between industry and academia, encourage investment in areas like biotech and financial technology, and promote the growth of startups and large companies. The goal is to maintain Israel's competitive advantage in high-tech and address risks to the industry's continued growth.
This document provides 8 tips for startups to use social media marketing successfully. The tips include knowing the target audience, designing engaging content for them, understanding what they search for, having a content creation plan, starting the journey without waiting for perfection, testing ideas before large campaigns, integrating social media and physical worlds, and creating multilingual content. The overall message is that social media should be approached experimentally and focused on the right target audience.
This document provides guidance on how digital data impacts your brand through a process of auditing your online presence, researching your expertise and industry, influencing discussions online, and accepting your online following. It outlines steps to audit profiles on Google, LinkedIn, Facebook, and Twitter to control your online reputation and digital footprint. It also recommends setting up Google Alerts and subscribing to industry newsletters to research your field and stay informed on discussions. The document advises engaging on social media by commenting, sharing content, and mentioning influencers to build your own influence online and grow your following over time.
This document provides a 6-step guide for optimizing a webpage to rank for a target keyword phrase on Google. The steps include: 1) Testing the keyword phrase to ensure it converts visitors; 2) Checking the cache date to ensure recent indexing; 3) Verifying traffic projections for the phrase; 4) Analyzing search results; 5) Using tools to analyze competition; and 6) Checking on-page optimization of the top pages. An example is provided where the author optimized a page for the phrase "meta expires" to increase its ranking from #8 to the top position.
This document provides tips and strategies for using social media to build brands. It discusses how social media has empowered people to connect with each other and share information through word-of-mouth. Brands must join online communities and conversations to reconnect with their audiences. Metrics and goals should be set to measure non-financial impacts of social media engagement, like website traffic, followers, and mentions. Responding helpfully to customers online is important for reputation management.
Rmw investor overview for gsr ventures august 12 2013 (2)Stephen Darori
RED Micro Wire has developed a new composite bonding wire using an innovative casting technique. The wire has a soft copper or silver core surrounded by an ultra-fine glass coating. This novel design overcomes issues with bare copper wire while providing reliability comparable to gold wire at a lower cost. RED Micro Wire aims to capture 5% of the $5 billion bonding wire market by 2015 by partnering with semiconductor and LED manufacturers to qualify their product.
This document summarizes and promotes a book about using personality to help brands stand out. It argues that personality is the secret to success in today's business world. The book explains why the common myths and approaches to marketing are ineffective, and provides six steps and over 100 real-world examples to help companies develop an authentic and talkable brand personality to connect with customers on a deeper level. Readers will learn how to embrace accidental spokespeople, craft an inspiring backstory, and use personality moments to implement the ideas in an entertaining and useful way.
This document outlines Israel's national plan to promote its high-tech industries from 2011-2012. It reviews the strengths and weaknesses of Israel's high-tech sector and outlines a toolbox of programs. The programs aim to strengthen ties between industry and academia, encourage investment in areas like biotech and financial technology, and promote the growth of startups and large companies. The goal is to maintain Israel's competitive advantage in high-tech and address risks to the industry's continued growth.
This document provides 8 tips for startups to use social media marketing successfully. The tips include knowing the target audience, designing engaging content for them, understanding what they search for, having a content creation plan, starting the journey without waiting for perfection, testing ideas before large campaigns, integrating social media and physical worlds, and creating multilingual content. The overall message is that social media should be approached experimentally and focused on the right target audience.
This document provides guidance on how digital data impacts your brand through a process of auditing your online presence, researching your expertise and industry, influencing discussions online, and accepting your online following. It outlines steps to audit profiles on Google, LinkedIn, Facebook, and Twitter to control your online reputation and digital footprint. It also recommends setting up Google Alerts and subscribing to industry newsletters to research your field and stay informed on discussions. The document advises engaging on social media by commenting, sharing content, and mentioning influencers to build your own influence online and grow your following over time.
This document provides a 6-step guide for optimizing a webpage to rank for a target keyword phrase on Google. The steps include: 1) Testing the keyword phrase to ensure it converts visitors; 2) Checking the cache date to ensure recent indexing; 3) Verifying traffic projections for the phrase; 4) Analyzing search results; 5) Using tools to analyze competition; and 6) Checking on-page optimization of the top pages. An example is provided where the author optimized a page for the phrase "meta expires" to increase its ranking from #8 to the top position.
This document provides tips and strategies for using social media to build brands. It discusses how social media has empowered people to connect with each other and share information through word-of-mouth. Brands must join online communities and conversations to reconnect with their audiences. Metrics and goals should be set to measure non-financial impacts of social media engagement, like website traffic, followers, and mentions. Responding helpfully to customers online is important for reputation management.
Rmw investor overview for gsr ventures august 12 2013 (2)Stephen Darori
RED Micro Wire has developed a new composite bonding wire using an innovative casting technique. The wire has a soft copper or silver core surrounded by an ultra-fine glass coating. This novel design overcomes issues with bare copper wire while providing reliability comparable to gold wire at a lower cost. RED Micro Wire aims to capture 5% of the $5 billion bonding wire market by 2015 by partnering with semiconductor and LED manufacturers to qualify their product.
The document discusses an employee who was laid off by their firm despite record profits. The employee criticizes the company's priorities of profits over people, as they pour money into ineffective advertising, terminate the bottom 10% annually, avoid solving problems, and promote people for appearances rather than performance. The employee laments being thrown "to the sharks" as the company cares only about money, not customers or employees. The document advocates for companies to openly prioritize profits over people through tongue-in-cheek advertising slogans.
The document provides a PESTLE analysis of Starbucks, summarizing key milestones and examining political, economic, social, technological, environmental, and legal issues affecting the company. It outlines Starbucks' growth since 1971 and goals around quality, ethics, and community. The analysis identifies issues like taxes, wages, and regulations in different markets. Starbucks aims to promote sustainability through recycling, energy reduction, and green building standards. The conclusion emphasizes the importance of marketing, corporate social responsibility, and maintaining a positive company image.
This document provides tips and strategies for one way link building to increase a website's search engine rankings. It discusses the importance of links, different types of links, how Google calculates PageRank, and strategies for building links, including reciprocal linking and submission to directories. The key points are:
1. Links are important for search engine rankings and page authority. Building quality, one way links from relevant sites can help increase page rank.
2. Google calculates PageRank based on both the quantity and quality of inbound links, favoring links from important pages related to the target site's topic.
3. Common link building strategies include reciprocal linking, submission to web directories, and building natural-looking one way links from
Israel has developed expertise in water and energy technologies due to its lack of natural water and energy resources. It ranks highly globally in areas like business expenditure on R&D, availability of engineers, and knowledge transfer between industry and academia. In the 1950s, Israel's first prime minister David Ben-Gurion recognized solar energy as the largest energy source and established national programs to develop these sectors. Currently, Israel has government policies and industry clusters focused on developing water, energy, renewable energy, and energy efficiency technologies to address its national needs and become a global leader in these fields.
The document summarizes the key advantages of investing in Israel's economy and business environment. It highlights Israel's highly educated workforce, culture of innovation, supportive government policies, strong high-tech sector and record of pioneering new technologies. Major international companies are said to invest heavily in R&D centers in Israel to take advantage of these conditions. Statistics are provided showing Israel's high levels of patents, venture capital investment, and foreign direct investment relative to other countries.
This document provides an agenda and speaker profiles for the 2011 Impact Sourcing Conference held in Johannesburg, South Africa. The conference aims to encourage robust debate around impact sourcing models and their ability to create sustainable employment opportunities for vulnerable populations. Several impact sourcing service providers, entrepreneurs, training institutions, government representatives, and industry leaders are scheduled to participate in panels discussing topics like successful impact sourcing business models, the role of industry and government, and how to scale impact sourcing. The keynote speakers include an advisor to the South African Presidency and a representative from the Rockefeller Foundation initiating the impact sourcing work.
Google ranking-evolution-2011-110312032701-phpapp01 (1)Stephen Darori
The document summarizes how Google's search algorithm and ranking factors have evolved over time from 1999 to 2011. It discusses the major ranking factors Google focused on in different periods, including PageRank, anchor text, social signals from Twitter and Facebook, and author authority. It also describes Google's recent "Farmer" update which targeted low-quality content farms. The document advises search marketers to focus on creating high-quality content and becoming an authoritative brand to stay ahead of Google's algorithm changes.
Entrepreneur Academy is an online portal that provides video lessons for entrepreneurs on topics across the entire lifecycle of starting and growing a venture. It contains courses, how-to videos, and interviews with entrepreneurs and experts to help entrepreneurs learn from experienced individuals. The portal is an initiative of The Wadhwani Foundation and the National Entrepreneurship Network to enable entrepreneurs to learn what is needed to successfully start and scale a business.
This document discusses personal branding and how to develop an effective personal brand. It begins by defining what a brand is - a perception or emotion related to doing business with or consuming the products/services of an organization. It then defines a personal brand as the perception or emotion related to having a relationship with an individual. The document provides tips for personal branding such as being informed by reading blogs/feeds, having a clear mission statement, telling your brand story, and participating in social networks for conversation and creativity. It emphasizes setting up an online presence and digital assets to translate your brand online and offline.
1) A brand is more than a logo or name - it is a promise and contract with customers that the product or service will live up to their expectations of what the brand represents.
2) Building a strong personal brand involves having clear purpose and passion that drives planning, engaging the right people, and persevering through both success and failure while maintaining an element of play.
3) Ultimately, each individual is responsible for managing their own personal brand as the CEO of "Me Inc." to ensure their skills and reputation remain desirable and marketable over the course of their lifetime.
This document provides a framework for social media measurement that includes defining business objectives, determining appropriate metrics, evaluating organizational readiness, and selecting tools. It outlines six key use cases for social analytics: brand health, marketing optimization, customer care, product development, recruitment and internal communications. For each use case, it provides examples of insights that can be gained, common metrics, and potential actions organizations can take based on social data. The framework is intended to help organizations align their social media measurement with business goals.
The document outlines 19 categories of poor quality or inappropriate LinkedIn profile photos, such as blurry photos, unflattering lighting, photos with distracting backgrounds, group photos where individuals can't be identified, and overly casual or unprofessional photos. It encourages LinkedIn users to have a quality headshot taken by a photographer to better represent themselves professionally online.
Lessons from an award winning social enterprise outlines five key lessons for starting a successful business:
1. Don't try to implement all ideas at once - focus on executing your strongest initial idea.
2. Raising capital takes time and involves uncertainty, so anticipate fundraising taking up to a year.
3. Expect reality to differ from plans - be prepared to hit challenges but remain focused on your purpose.
4. Recruit talented people who are the right cultural fit and can execute your ideas.
5. Establishing team unity through rites, rituals and recognition builds morale and a strong culture.
This document discusses different options for becoming an entrepreneur such as gaining experience working with startups, finding your passion, or experimenting with prototypes. It advocates determining what works best for you personally, whether that be creating prototypes, co-creating with customers or partners, or making your own rules. The overall message is that there is no single path and to seek what wise entrepreneurs have sought.
In 1 sentence, a troll is described as belonging to the speaker. The document is very short and does not provide much contextual information to summarize.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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The document discusses an employee who was laid off by their firm despite record profits. The employee criticizes the company's priorities of profits over people, as they pour money into ineffective advertising, terminate the bottom 10% annually, avoid solving problems, and promote people for appearances rather than performance. The employee laments being thrown "to the sharks" as the company cares only about money, not customers or employees. The document advocates for companies to openly prioritize profits over people through tongue-in-cheek advertising slogans.
The document provides a PESTLE analysis of Starbucks, summarizing key milestones and examining political, economic, social, technological, environmental, and legal issues affecting the company. It outlines Starbucks' growth since 1971 and goals around quality, ethics, and community. The analysis identifies issues like taxes, wages, and regulations in different markets. Starbucks aims to promote sustainability through recycling, energy reduction, and green building standards. The conclusion emphasizes the importance of marketing, corporate social responsibility, and maintaining a positive company image.
This document provides tips and strategies for one way link building to increase a website's search engine rankings. It discusses the importance of links, different types of links, how Google calculates PageRank, and strategies for building links, including reciprocal linking and submission to directories. The key points are:
1. Links are important for search engine rankings and page authority. Building quality, one way links from relevant sites can help increase page rank.
2. Google calculates PageRank based on both the quantity and quality of inbound links, favoring links from important pages related to the target site's topic.
3. Common link building strategies include reciprocal linking, submission to web directories, and building natural-looking one way links from
Israel has developed expertise in water and energy technologies due to its lack of natural water and energy resources. It ranks highly globally in areas like business expenditure on R&D, availability of engineers, and knowledge transfer between industry and academia. In the 1950s, Israel's first prime minister David Ben-Gurion recognized solar energy as the largest energy source and established national programs to develop these sectors. Currently, Israel has government policies and industry clusters focused on developing water, energy, renewable energy, and energy efficiency technologies to address its national needs and become a global leader in these fields.
The document summarizes the key advantages of investing in Israel's economy and business environment. It highlights Israel's highly educated workforce, culture of innovation, supportive government policies, strong high-tech sector and record of pioneering new technologies. Major international companies are said to invest heavily in R&D centers in Israel to take advantage of these conditions. Statistics are provided showing Israel's high levels of patents, venture capital investment, and foreign direct investment relative to other countries.
This document provides an agenda and speaker profiles for the 2011 Impact Sourcing Conference held in Johannesburg, South Africa. The conference aims to encourage robust debate around impact sourcing models and their ability to create sustainable employment opportunities for vulnerable populations. Several impact sourcing service providers, entrepreneurs, training institutions, government representatives, and industry leaders are scheduled to participate in panels discussing topics like successful impact sourcing business models, the role of industry and government, and how to scale impact sourcing. The keynote speakers include an advisor to the South African Presidency and a representative from the Rockefeller Foundation initiating the impact sourcing work.
Google ranking-evolution-2011-110312032701-phpapp01 (1)Stephen Darori
The document summarizes how Google's search algorithm and ranking factors have evolved over time from 1999 to 2011. It discusses the major ranking factors Google focused on in different periods, including PageRank, anchor text, social signals from Twitter and Facebook, and author authority. It also describes Google's recent "Farmer" update which targeted low-quality content farms. The document advises search marketers to focus on creating high-quality content and becoming an authoritative brand to stay ahead of Google's algorithm changes.
Entrepreneur Academy is an online portal that provides video lessons for entrepreneurs on topics across the entire lifecycle of starting and growing a venture. It contains courses, how-to videos, and interviews with entrepreneurs and experts to help entrepreneurs learn from experienced individuals. The portal is an initiative of The Wadhwani Foundation and the National Entrepreneurship Network to enable entrepreneurs to learn what is needed to successfully start and scale a business.
This document discusses personal branding and how to develop an effective personal brand. It begins by defining what a brand is - a perception or emotion related to doing business with or consuming the products/services of an organization. It then defines a personal brand as the perception or emotion related to having a relationship with an individual. The document provides tips for personal branding such as being informed by reading blogs/feeds, having a clear mission statement, telling your brand story, and participating in social networks for conversation and creativity. It emphasizes setting up an online presence and digital assets to translate your brand online and offline.
1) A brand is more than a logo or name - it is a promise and contract with customers that the product or service will live up to their expectations of what the brand represents.
2) Building a strong personal brand involves having clear purpose and passion that drives planning, engaging the right people, and persevering through both success and failure while maintaining an element of play.
3) Ultimately, each individual is responsible for managing their own personal brand as the CEO of "Me Inc." to ensure their skills and reputation remain desirable and marketable over the course of their lifetime.
This document provides a framework for social media measurement that includes defining business objectives, determining appropriate metrics, evaluating organizational readiness, and selecting tools. It outlines six key use cases for social analytics: brand health, marketing optimization, customer care, product development, recruitment and internal communications. For each use case, it provides examples of insights that can be gained, common metrics, and potential actions organizations can take based on social data. The framework is intended to help organizations align their social media measurement with business goals.
The document outlines 19 categories of poor quality or inappropriate LinkedIn profile photos, such as blurry photos, unflattering lighting, photos with distracting backgrounds, group photos where individuals can't be identified, and overly casual or unprofessional photos. It encourages LinkedIn users to have a quality headshot taken by a photographer to better represent themselves professionally online.
Lessons from an award winning social enterprise outlines five key lessons for starting a successful business:
1. Don't try to implement all ideas at once - focus on executing your strongest initial idea.
2. Raising capital takes time and involves uncertainty, so anticipate fundraising taking up to a year.
3. Expect reality to differ from plans - be prepared to hit challenges but remain focused on your purpose.
4. Recruit talented people who are the right cultural fit and can execute your ideas.
5. Establishing team unity through rites, rituals and recognition builds morale and a strong culture.
This document discusses different options for becoming an entrepreneur such as gaining experience working with startups, finding your passion, or experimenting with prototypes. It advocates determining what works best for you personally, whether that be creating prototypes, co-creating with customers or partners, or making your own rules. The overall message is that there is no single path and to seek what wise entrepreneurs have sought.
In 1 sentence, a troll is described as belonging to the speaker. The document is very short and does not provide much contextual information to summarize.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
2. Successful entrepreneurs requires patience,
hard work, determination and know how to
deal with failure. Because failure is a
necessary part of success and it also allows
you to learn and grow.
3. If you're not failing, it means that you
cannot expect to reach the level of success
you're capable of. Successful entrepreneurs
have great focus that nobody can stop from
accomplishing their goal once they have a
goal set.
4. If you are just new in the world
of business as an entrepreneur
here are some helpful tips to
get you started:
5. 1) Don't Quit Your Day Job - Consider
starting your business part-time, especially
if it’s online, while you’re working and have
a steady income. It usually takes six
months to a year to get a business going
and you don’t want your ability to make
your house payment to hinge upon your
company being an overnight success. Start
with what you can manage, financially and
time-wise, and scale up as your business
grows.
6. 2) Find Your Niche - The days of general
stores are over. Particularly online,
consumers are looking for stores that
specialize. You have to find a need—
something a specific group of people want,
but can’t get at the big chain stores—and fill
it. Advises Lesonsky, “You can’t compete
with the big guys, so you have to find where
the big guys aren’t and go into your niches.”
7. 3) Have an Online Presence - Even if you’re
not planning to start an online retail
business, consider that the internet can still
play a valuable role in your company.
Having an online presence eliminates the
limitations of physical location and broadens
your customer base by, literally, millions.
It’s also a great tool for promoting yourself
and letting people, even in your own area,
know that you’re there, and what you’re
doing.
8. 4) Refuse to Quit - Successful
entrepreneurship requires creativity,
energy, and a drive to keep going when
you fail. Few people realize that before Bill
Gates created the extremely successful
Microsoft 3.0, he created a Microsoft 1.0
and 2.0, both of which flopped—but he kept
at it. And that determination and refusal to
give up is what will separate successful
entrepreneurs from unsuccessful ones.
9. As a beginner in the field of
entrepreneurship could be tough but if you
have determination and perseverance
nothing is hard for you even you can
become a successful entrepreneur. And of
course, as a self-employed entrepreneur
gives you that valuable commodity called
freedom.
10. You are free to set your own hours to work,
free to choose what work you will do and
most of all no boss going to ask you "do this
and do that." It's nice to have a freedom.
Marketing Consultant