This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
EUscreenXL @BAAC 2014 Annual Conference in RigaMaja Drabczyk
EUscreenXL is a pan-European project involving 29 partner organizations with the goal of aggregating 60,000 audiovisual materials and 1,000,000 metadata records by 2016. The document discusses the challenges of participating in such a large collaborative project, including issues around languages, cultures, technologies, legal frameworks, and sustainability. It provides an overview of the project structure and workflow for ingesting content, and highlights the benefits for both content providers and end users of the new EUscreen portal being developed to provide improved access to European audiovisual heritage materials.
1. The document discusses several music channels including MTV, 8XM, 4music, ARY Musik, and B4U Music.
2. MTV was launched in 1981 and was the first channel to primarily play music videos. It targets young adults and adolescents.
3. 8XM is a popular Pakistani music channel that airs local and international songs in various languages while also entertaining with cartoons.
This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
EUscreenXL @BAAC 2014 Annual Conference in RigaMaja Drabczyk
EUscreenXL is a pan-European project involving 29 partner organizations with the goal of aggregating 60,000 audiovisual materials and 1,000,000 metadata records by 2016. The document discusses the challenges of participating in such a large collaborative project, including issues around languages, cultures, technologies, legal frameworks, and sustainability. It provides an overview of the project structure and workflow for ingesting content, and highlights the benefits for both content providers and end users of the new EUscreen portal being developed to provide improved access to European audiovisual heritage materials.
1. The document discusses several music channels including MTV, 8XM, 4music, ARY Musik, and B4U Music.
2. MTV was launched in 1981 and was the first channel to primarily play music videos. It targets young adults and adolescents.
3. 8XM is a popular Pakistani music channel that airs local and international songs in various languages while also entertaining with cartoons.
How to become a successful music streaming platform in JapanKaoru Sakiya
The document discusses how the Japanese music streaming platform Chaku-uta succeeded by integrating communication functions and driving conversations both on and off the platform. It then declined as smartphones rose in popularity and substituted apps like YouTube and Facebook that also fostered communication. To succeed now, online music platforms must embrace conversation driving and offer social and personal communication tools, as demonstrated by Coca-Cola Japan's successful "Share a Coke and a Song" campaign.
The document introduces the Europeana Music Collections, which is a thematic collection within Europeana Collections focused on music-related content. It will include music recordings, sheet music, images of musical instruments and performers, and other texts about music history. The presentation provides an overview of Europeana Collections and thematic collections, previews the music collection content and demo site, and outlines the launch timeline and opportunities to get involved by sharing or curating music-related data and collections.
Cezary Wyszyński z Fundacji Międzynarodowy Ruch na Rzecz Zwierząt - Viva! opowiada o wykorzystaniu Facebooka do działań na rzecz obrony i polepszenia warunków życia zwierząt
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
MTV Roadies is a popular reality show in India that has been hosted by Rannvijay since 2004, and for its 8th season the show launched an online hub to engage its large fan base through exclusive content, contests and interactions with the hosts and contestants in order to make Roadies the most talked about brand online in India. The online strategy was very successful, resulting in explosive growth on social media platforms like Facebook and millions of video views.
The document discusses the history and competition between MTV and Channel V in Asia. MTV began broadcasting in Asia via satellite in 1991 but left in 1994 when Murdoch's New Corp acquired Star TV. Channel V filled the vacuum and was the first music channel in Asia with a localized approach. In 1995, MTV Networks Asia was launched and customized its content for local markets. Both channels have since increased their online and mobile presence. Key strategic questions discussed include whether there is room for both channels in Asia and how they can develop the growing China market.
Gamified Tv Ads with Augmented RealitySatyajit Roy
Smart Advertising through the use of Augmented Reality (AR) has gained tremendous gain in recent years. In a recent coming years all SMB units looking mobile as a new Paradigm for shaping their marketing needs.
The availability of smart TV , smart phones and tablets with wireless internet connectivity have made mobile AR applications more viable than ever. As a result, brand owners and advertising companies have been actively looking for new ways to reachouta wider audience to interact with their brands using AR.
The Agenda of the presentation walkthrough the different interaction points and benefits of mobile AR application for product branding. The presentation shows the different ways interacting with a brand's advertising campaign using AR in different context. Mobile Augmented Reality (MAR) offers a new age of users Gen-Y. they are the potential usersfor new age digital marketing , socalising and create followers and potential future customers. Mobile augmented reality thus enables users to move around and explore what is around them freely within real world.
Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games and applications along with big Data for future reference
Millennials Rising: Engaging and attracting Gen Y Talent Marielle Reussink
What makes millennials tick when it come to career in APAC and specifically Singapore? What can you do to attract them? Marielle Reussink speaking at HSBC Next Generation Event.
Telewizja 2.0 - rewolucja w konsumpcji wideo przyspiesza. Jak użytkownicy mediów społecznościowych korzystają z formatu wideo? Jak telewizja przenika do internetu i odwrotnie?
Last.fm - Lessons from building the World's largest social music platform randomfromtheweb
The document discusses the growth and development of Last.fm, the world's largest social music platform. It describes how Last.fm started in 2004 and grew rapidly by being open with its data and involving users. As it grew from 20 to 40+ employees in 6 months, it emphasized radiating information across the company through simple tools like IRC chat logs. The excerpt shows developers coordinating fixes and improvements in real-time.
The document discusses three music channels - Channel AKA, which focuses on darker grime rap and hip hop; Starz TV, which focuses on hip hop and pop; and Sbtv, a YouTube channel that promotes hip hop, grime, and rap artists. The author chose these channels because they will appeal to their target audience that is interested in rap, hip hop, and grime genres. The best channel identified is Channel AKA as it focuses on the darker styles of grime rap and hip hop that matches the genre of the author's music group.
We propose creating a TV channel called "Musical Heart" that would focus on music-related programming. It would broadcast musical clips, programs about the history and geography of music, documentaries on modern music trends, and films. On weekends it would also show cartoons and dance programs. While it would include some commercials to generate revenue, there would not be many advertisements. The logo for "Musical Heart" would combine the letters M and H with a treble clef symbol.
Jaka będzie rola i sytuacja marketingowca w przyszłości? Jakie kompetencje powinien posiadać marketingowiec przyszłości? Jak ilość danych, dostępnych narzędzi i wiedzy zdeterminują naszą pracę? Które umiejętności będą kluczowe? Analityka, kompetencje matematyczne - programowanie, czy też kreatywność i umiejętność komunikacji i kolaboracji? Jak ważne są dziedziny etnografii, badań i nowych kierunków marketingowych?
O tym wszystkim w prezentacji wygłoszonej na wydarzeniu Socjomanii: #socjoevent które odbyło się 2.12.
Magazyn, nie tylko dla Dj’ów, przedstawiający to co ciekawe ze Świata muzyki, nie tylko klubowej. newsy, informacje, recenzje płyt, wywiady z ciekawymi ludźmi z szeroko rozumianej branży dance czyli klubowej, pop, disco dance i alternatywnej. Pojawia się od ponad 10 lat raz w miesiącu. Do niedawna w postaci drukowanej, a od 2014 roku w postaci pliku PDF dostępnego dla każdego czytelnika za darmo. Wydawca magazynu jest firma DJ Promotion, która działa już w tej branży od ponad 20 lat.
The document outlines plans for a new music television channel focused on house and garage music genres. The channel will broadcast both new and classic songs from these genres to appeal to young and older audiences. The name of the channel will be "House Now" to indicate the music style without confusion. Initial scheduling plans include playing new house songs, sessions of classic "old skool" songs, interviews, countdowns and call-in segments to engage audiences.
Kanał zawierający witryny z przepisami kulinarnymi, zapewnia dotarcie do osób, które właśnie szukają inspiracji kulinarnych, przygotowują się do gotowania i zaraz wyjdą do sklepu spożywczego lub marketu po zakupy. To doskonała okazja do emisji reklamy dóbr typu FMCG.
Oferta kanały o technologiach i internecie w sieci Evolution Media Net. Kanał zapewnia dotarcie do ludzi poszukujących informacji o nowinkach technologicznych, komputerach, smartphonach i innym sprzęcie.
How to become a successful music streaming platform in JapanKaoru Sakiya
The document discusses how the Japanese music streaming platform Chaku-uta succeeded by integrating communication functions and driving conversations both on and off the platform. It then declined as smartphones rose in popularity and substituted apps like YouTube and Facebook that also fostered communication. To succeed now, online music platforms must embrace conversation driving and offer social and personal communication tools, as demonstrated by Coca-Cola Japan's successful "Share a Coke and a Song" campaign.
The document introduces the Europeana Music Collections, which is a thematic collection within Europeana Collections focused on music-related content. It will include music recordings, sheet music, images of musical instruments and performers, and other texts about music history. The presentation provides an overview of Europeana Collections and thematic collections, previews the music collection content and demo site, and outlines the launch timeline and opportunities to get involved by sharing or curating music-related data and collections.
Cezary Wyszyński z Fundacji Międzynarodowy Ruch na Rzecz Zwierząt - Viva! opowiada o wykorzystaniu Facebooka do działań na rzecz obrony i polepszenia warunków życia zwierząt
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
MTV Roadies is a popular reality show in India that has been hosted by Rannvijay since 2004, and for its 8th season the show launched an online hub to engage its large fan base through exclusive content, contests and interactions with the hosts and contestants in order to make Roadies the most talked about brand online in India. The online strategy was very successful, resulting in explosive growth on social media platforms like Facebook and millions of video views.
The document discusses the history and competition between MTV and Channel V in Asia. MTV began broadcasting in Asia via satellite in 1991 but left in 1994 when Murdoch's New Corp acquired Star TV. Channel V filled the vacuum and was the first music channel in Asia with a localized approach. In 1995, MTV Networks Asia was launched and customized its content for local markets. Both channels have since increased their online and mobile presence. Key strategic questions discussed include whether there is room for both channels in Asia and how they can develop the growing China market.
Gamified Tv Ads with Augmented RealitySatyajit Roy
Smart Advertising through the use of Augmented Reality (AR) has gained tremendous gain in recent years. In a recent coming years all SMB units looking mobile as a new Paradigm for shaping their marketing needs.
The availability of smart TV , smart phones and tablets with wireless internet connectivity have made mobile AR applications more viable than ever. As a result, brand owners and advertising companies have been actively looking for new ways to reachouta wider audience to interact with their brands using AR.
The Agenda of the presentation walkthrough the different interaction points and benefits of mobile AR application for product branding. The presentation shows the different ways interacting with a brand's advertising campaign using AR in different context. Mobile Augmented Reality (MAR) offers a new age of users Gen-Y. they are the potential usersfor new age digital marketing , socalising and create followers and potential future customers. Mobile augmented reality thus enables users to move around and explore what is around them freely within real world.
Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games and applications along with big Data for future reference
Millennials Rising: Engaging and attracting Gen Y Talent Marielle Reussink
What makes millennials tick when it come to career in APAC and specifically Singapore? What can you do to attract them? Marielle Reussink speaking at HSBC Next Generation Event.
Telewizja 2.0 - rewolucja w konsumpcji wideo przyspiesza. Jak użytkownicy mediów społecznościowych korzystają z formatu wideo? Jak telewizja przenika do internetu i odwrotnie?
Last.fm - Lessons from building the World's largest social music platform randomfromtheweb
The document discusses the growth and development of Last.fm, the world's largest social music platform. It describes how Last.fm started in 2004 and grew rapidly by being open with its data and involving users. As it grew from 20 to 40+ employees in 6 months, it emphasized radiating information across the company through simple tools like IRC chat logs. The excerpt shows developers coordinating fixes and improvements in real-time.
The document discusses three music channels - Channel AKA, which focuses on darker grime rap and hip hop; Starz TV, which focuses on hip hop and pop; and Sbtv, a YouTube channel that promotes hip hop, grime, and rap artists. The author chose these channels because they will appeal to their target audience that is interested in rap, hip hop, and grime genres. The best channel identified is Channel AKA as it focuses on the darker styles of grime rap and hip hop that matches the genre of the author's music group.
We propose creating a TV channel called "Musical Heart" that would focus on music-related programming. It would broadcast musical clips, programs about the history and geography of music, documentaries on modern music trends, and films. On weekends it would also show cartoons and dance programs. While it would include some commercials to generate revenue, there would not be many advertisements. The logo for "Musical Heart" would combine the letters M and H with a treble clef symbol.
Jaka będzie rola i sytuacja marketingowca w przyszłości? Jakie kompetencje powinien posiadać marketingowiec przyszłości? Jak ilość danych, dostępnych narzędzi i wiedzy zdeterminują naszą pracę? Które umiejętności będą kluczowe? Analityka, kompetencje matematyczne - programowanie, czy też kreatywność i umiejętność komunikacji i kolaboracji? Jak ważne są dziedziny etnografii, badań i nowych kierunków marketingowych?
O tym wszystkim w prezentacji wygłoszonej na wydarzeniu Socjomanii: #socjoevent które odbyło się 2.12.
Magazyn, nie tylko dla Dj’ów, przedstawiający to co ciekawe ze Świata muzyki, nie tylko klubowej. newsy, informacje, recenzje płyt, wywiady z ciekawymi ludźmi z szeroko rozumianej branży dance czyli klubowej, pop, disco dance i alternatywnej. Pojawia się od ponad 10 lat raz w miesiącu. Do niedawna w postaci drukowanej, a od 2014 roku w postaci pliku PDF dostępnego dla każdego czytelnika za darmo. Wydawca magazynu jest firma DJ Promotion, która działa już w tej branży od ponad 20 lat.
The document outlines plans for a new music television channel focused on house and garage music genres. The channel will broadcast both new and classic songs from these genres to appeal to young and older audiences. The name of the channel will be "House Now" to indicate the music style without confusion. Initial scheduling plans include playing new house songs, sessions of classic "old skool" songs, interviews, countdowns and call-in segments to engage audiences.
Kanał zawierający witryny z przepisami kulinarnymi, zapewnia dotarcie do osób, które właśnie szukają inspiracji kulinarnych, przygotowują się do gotowania i zaraz wyjdą do sklepu spożywczego lub marketu po zakupy. To doskonała okazja do emisji reklamy dóbr typu FMCG.
Oferta kanały o technologiach i internecie w sieci Evolution Media Net. Kanał zapewnia dotarcie do ludzi poszukujących informacji o nowinkach technologicznych, komputerach, smartphonach i innym sprzęcie.
Kampania reklamowa docierająca do małych i średnich przedsiębiorstw (MSP) jest możliwa dzięki kanałowi tematycznemu MSP Impact. Docieraj do przedsiębiorców z najbardziej znaczącego sektora gospodarki.
