A presentation for a fictitious movie called Color Blind. Shelby Warren & I presented how we would go about the distribution process for the independent film.

1. MARKETING AND DISTRIBUTION PLAN
COLOR BLIND
Lauren DuJat & Shelby Warren
Full Sail University
“The only way a stubbornly racist white old man can save his grandson’s vision from
a rare genetic disease is to work with an African American doctor.”

2. TARGET AUDIENCE:
male/female
35+
REACH:
TX, MA, RI, AL, N.Dak, ID,
OR,WI, MI,UT, FL, & CA.
Cliff (Photographer.) (2008). Target by Jasper Johns [image], Retrieved September
24, 2010, from: http://www.flickr.com/photos/nostri-imago/3137422976/

3. PLAN A
Distribution
through
LIONSGATE

4. PLAN B
SELF-DISTRIBUTION &
MARKETING
Theatrical
Home Video
Internet/website
Sales Projections

5. THEATRICAL
DISTRIBUTION
FILM FESTIVALS:
Sundance, South by
SouthWest, Ann Harbor, and
the Florida Film festivals.
Pinzon-Soto, Roman (Photographer). (2010). Amo el cine [image], Retrieved September
24, 2010, from: http://www.flickr.com/photos/ninjanoodles/4757996264/

6. ART HOUSE CINEMAS:
Alamo Drafthouse Hollywood Theatre
Cinema
Minnesota Film Arts
Aurora Picture Show
Northwest Film Center
Brattle Theatre
Orpheum Theatre
Cable Car Cinema &
Café Pioneer Theater
Capri Theatre Red Vic Movie House,
Landmark Theaters
Enzian Theater
Angelika Film Centers
Fargo Theatre
Laemmie Theaters
The Flicks (Parks, 2007, p. 129).

7. HOME VIDEO
DISTRIBUTION
Pay Per View
Video On Demand
Digital Rental
Lee, See-ming (Photographer). (2007). Bird Houses / 20071230.10D.46705/SML [image], Retrieved
September 24, 2010, from: http://www.flickr.com/photos/seeminglee/2149309015/

8. Digital Platforms
Cable/Satellite VOD/PPV
The Film Collaborative

9. INTERNET
On Demand DVD
though Create Space
Merchandise through
Spread Shirt
Hitchcock, Jeff (Photographer). (2005). New Laptop [image], Retrieved September 24, 2010, from:
http://www.flickr.com/photos/arbron/56216377/

10. MARKETING
Objective is to increase
awareness and demand
distribute the film nation
wide.

11. This is so we may extend the
long tail, recoup
investments, and make
profits off of the Color Blind
brand.

12. RELATIONSHIP
WITH AUDIENCE
Collect Data
Blogs
Social Networks

13. MARKETING
TOOLS
Deliverables
Websites
Social Networks
Magazines
Local News Papers

14. TIMELINE
1st Quarter:
Publicist, Website, Articles
2nd Quarter:
Text
Press Release, Premiere
3rd Quarter:
SXSW, Ann Arbor, FFF, Guerilla
4th Quarter:
Indie/Art Houses, Guerilla,
Home
Distribution

15. $ BUDGET $
Professional Assistance
$17,550
Media
$18,615
Theatrical/Screeners
$13,100
Other
$500
Total $49,765

16. $ALES PROJECTIONS
Theatrical (23 showings)
$34,500
Retail/Wholesale
$39,445
Merchandise
$26,400
Projected Sales $100,345