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CROWDFUNDING FOR
INDEPENDENT FILMMAKERS
      Berlin, 13. August 2011




                 1
CROWDFUNDING FOR
        INDEPENDENT FILMMAKERS
                                 Berlin, 13. August 2011




SUPPORTEDY BY IKOSOM - RAINDANCE BERLIN - NETZPILOTEN - EISZEIT KINO - SPOXX - CREW UNITED - FLATTR
                                                1
DEFINITION

 financing projects
 small amounts
 anonymous mass
 collective cooperation
 Internet & Web 2.0


                           2
SIMILARITIES

 fundraising
 sponsoring
 donation
 investment
 loan


                     3
GENERAL USE

 social projects
 arts & culture
 politics
 journalism
 business ideas
 private use
 etc.
                         4
USE IN FILM

 production
 distribution
 marketing
 screening
 soundtrack
 etc.

                      5
CROWDFUNDING AND FILM

Ikosom Crowdfunding Study (German platforms): mostly film projects




                                 6
INTERNATIONAL PLATFORMS
     FOR CREATIVE PROJECTS
 Kickstarter (USA)
 IndieGoGo (international)
 Rockethub (international)
 Invested.in (international)
 Ulule (UK, international)
 ChipIn (international
 Pozible (UK, Australia)
 Crowdfunder (UK)
 Sponsume (UK)
 Lanzanos (Spain)
 Verkami (Spain)
                                7
GERMAN PLATFORMS
       FOR CREATIVE PROJECTS
 MySherpas (D, AT, CH)
 Startnext (D, AT, CH)
 Visionbakery (D, AT, CH)
 Inkubato (D, AT, CH)
 Pling (D, AT, CH)
 Querk (AT)

                             8
PLATFORMS
                   FOR FILM PROJECTS
 VODO
 YooProduce
 Fans next door
 Newfacefilm
 Kifund
 Pirate My Film
 Interactor
 CineCrowd
Touscoprod
Indie Shares
                           9
HOW IT WORKS

 create project-page
 provide great rewards
 pitch and promote project
 run campaign successfully
 get paid
 send rewards

                              10
REWARDS
 DVD-presale
 downloads
 script
 end-credits
 be an extra
 premiere tickets
 posters, stickers, cards
 website-link
 thank you-emails
 etc.
                                11
NON PLATFORM SUPPORTED

  The Age of Stupid        Buy a Credit




                      12
NON PLATFORM SUPPORTED

 Berlin Calling        Iron Sky




                  13
NON PLATFORM SUPPORTED

 The Indywood Project        Hotel Desire




                        14
NON PLATFORM SUPPORTED

 Water makes Money        4th Revolution




                     15
NON PLATFORM SUPPORTED

 Leg ihn um!        The Cosmonaut




               16
PLATFORM SUPPORTED

         Tilt: the movie
"As a filmmaker or an artist, how do you
create a community? Easy: involve
people. Ask them questions. Invite them
to play, both with you and with each other.
People like to play; it makes them happy.
When we play with each other, we feel
invested in one another. When we feel
invested in one another, we feel happy,
important, and safe. And happy. (Have we
said happy yet?)“ (Jessica King)




                                              17
PLATFORM SUPPORTED

Year without Rent




                    18
PLATFORM SUPPORTED

CHI L‘HA VISTO - WHO SAW HIM




                     19
PLATFORM SUPPORTED

Bud Spencer Dokumentarfilm




                       20
PLATFORM SUPPORTED

The Yes Men Fix The World




                            21
PLATFORM SUPPORTED

13 Stufen




            22
PLATFORM SUPPORTED

Bar25




         23
PLATFORM SUPPORTED

Hardcore Indie




                 24
SOME TIPS

 great pitch clip
 creative & unique perks
 a specific & transparent use
of funds
 fun & frequent updates
 outreach to influencers

                                25
DON‘T GIVE UP WHEN YOU FAIL...

   Tschüss Tristesse        YASUNI




                       26
CHALLENGES


Digitale Strategien:

„Die europäische Filmwirtschaft braucht mehr als je zuvor
ganzheitliche Strategien, veränderte Denkweisen, neue
Fähigkeiten und eine klare Richtung, welche momentan
komplett fehlt.“

Zitat: Charlotte Appelgren, Generalsekretärin von Cine-Regio


                                    27
LINKS
 CROWDFUNDING-NEWSLETTER (German)
 Crowdfunding für Filmemacher – (K)Eine Hoffnung auf
neue Filme? (Video-Interview mit Wolfgang Gumpelmaier)
 Crowdfunding für Filmprojekte (TAZ-Crowdfunding-
Blog)
 Projektfinanzierung mit Hilfe von Online-Communitys:
Crowdfunding für Kunst, Kultur und Medien (t3n-Magazin)
 CROWDFUNDING - FILMFINANZIERUNG AN DER
BETTELBÖRSE (Audio-Mitschnitt, Dokville 2011)
 VOLUNTEERING ON INDIE FILM PROJECTS - LUKAS
MCNELLY ON "YEAR WITHOUT RENT"
 Crowdfunding from an European Perspective
(Filmcourage)
                                                   28
THANK YOU
          FOR YOUR ATTENTION

 eMail: wolfgang@socialfilmmarketing.com
 Web: http://www.socialfilmmarketing.com
 Facebook: http://www.facebook.com/socialfilmmarketing
 Twitter: http://www.twitter.com/gumpelmaier
 Slides: http://www.slideshare.net/gumpelmaier


                                   29

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Crowdfunding For Independent Filmmakers

  • 1. CROWDFUNDING FOR INDEPENDENT FILMMAKERS Berlin, 13. August 2011 1
  • 2. CROWDFUNDING FOR INDEPENDENT FILMMAKERS Berlin, 13. August 2011 SUPPORTEDY BY IKOSOM - RAINDANCE BERLIN - NETZPILOTEN - EISZEIT KINO - SPOXX - CREW UNITED - FLATTR 1
  • 3. DEFINITION  financing projects  small amounts  anonymous mass  collective cooperation  Internet & Web 2.0 2
  • 4. SIMILARITIES  fundraising  sponsoring  donation  investment  loan 3
  • 5. GENERAL USE  social projects  arts & culture  politics  journalism  business ideas  private use  etc. 4
  • 6. USE IN FILM  production  distribution  marketing  screening  soundtrack  etc. 5
  • 7. CROWDFUNDING AND FILM Ikosom Crowdfunding Study (German platforms): mostly film projects 6
  • 8. INTERNATIONAL PLATFORMS FOR CREATIVE PROJECTS  Kickstarter (USA)  IndieGoGo (international)  Rockethub (international)  Invested.in (international)  Ulule (UK, international)  ChipIn (international  Pozible (UK, Australia)  Crowdfunder (UK)  Sponsume (UK)  Lanzanos (Spain)  Verkami (Spain) 7
  • 9. GERMAN PLATFORMS FOR CREATIVE PROJECTS  MySherpas (D, AT, CH)  Startnext (D, AT, CH)  Visionbakery (D, AT, CH)  Inkubato (D, AT, CH)  Pling (D, AT, CH)  Querk (AT) 8
  • 10. PLATFORMS FOR FILM PROJECTS  VODO  YooProduce  Fans next door  Newfacefilm  Kifund  Pirate My Film  Interactor  CineCrowd Touscoprod Indie Shares 9
  • 11. HOW IT WORKS  create project-page  provide great rewards  pitch and promote project  run campaign successfully  get paid  send rewards 10
  • 12. REWARDS  DVD-presale  downloads  script  end-credits  be an extra  premiere tickets  posters, stickers, cards  website-link  thank you-emails  etc. 11
  • 13. NON PLATFORM SUPPORTED The Age of Stupid Buy a Credit 12
  • 14. NON PLATFORM SUPPORTED Berlin Calling Iron Sky 13
  • 15. NON PLATFORM SUPPORTED The Indywood Project Hotel Desire 14
  • 16. NON PLATFORM SUPPORTED Water makes Money 4th Revolution 15
  • 17. NON PLATFORM SUPPORTED Leg ihn um! The Cosmonaut 16
  • 18. PLATFORM SUPPORTED Tilt: the movie "As a filmmaker or an artist, how do you create a community? Easy: involve people. Ask them questions. Invite them to play, both with you and with each other. People like to play; it makes them happy. When we play with each other, we feel invested in one another. When we feel invested in one another, we feel happy, important, and safe. And happy. (Have we said happy yet?)“ (Jessica King) 17
  • 20. PLATFORM SUPPORTED CHI L‘HA VISTO - WHO SAW HIM 19
  • 21. PLATFORM SUPPORTED Bud Spencer Dokumentarfilm 20
  • 22. PLATFORM SUPPORTED The Yes Men Fix The World 21
  • 26. SOME TIPS  great pitch clip  creative & unique perks  a specific & transparent use of funds  fun & frequent updates  outreach to influencers 25
  • 27. DON‘T GIVE UP WHEN YOU FAIL... Tschüss Tristesse YASUNI 26
  • 28. CHALLENGES Digitale Strategien: „Die europäische Filmwirtschaft braucht mehr als je zuvor ganzheitliche Strategien, veränderte Denkweisen, neue Fähigkeiten und eine klare Richtung, welche momentan komplett fehlt.“ Zitat: Charlotte Appelgren, Generalsekretärin von Cine-Regio 27
  • 29. LINKS  CROWDFUNDING-NEWSLETTER (German)  Crowdfunding für Filmemacher – (K)Eine Hoffnung auf neue Filme? (Video-Interview mit Wolfgang Gumpelmaier)  Crowdfunding für Filmprojekte (TAZ-Crowdfunding- Blog)  Projektfinanzierung mit Hilfe von Online-Communitys: Crowdfunding für Kunst, Kultur und Medien (t3n-Magazin)  CROWDFUNDING - FILMFINANZIERUNG AN DER BETTELBÖRSE (Audio-Mitschnitt, Dokville 2011)  VOLUNTEERING ON INDIE FILM PROJECTS - LUKAS MCNELLY ON "YEAR WITHOUT RENT"  Crowdfunding from an European Perspective (Filmcourage) 28
  • 30. THANK YOU FOR YOUR ATTENTION  eMail: wolfgang@socialfilmmarketing.com  Web: http://www.socialfilmmarketing.com  Facebook: http://www.facebook.com/socialfilmmarketing  Twitter: http://www.twitter.com/gumpelmaier  Slides: http://www.slideshare.net/gumpelmaier 29

Editor's Notes

  1. Thanks to my partners for their support and online coverage !!! \n
  2. crowdfunding is about the financing of projects and people by (large) crowds. Associated Content \nAlso called crowdfinancing or crowdsponsoring or online-fundraising \n\nAbgeleitet von CrowdSourcing: collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to \nsupport efforts by other people. WIKIpedia \n\nCROWDFUNDING = CROWDFINANCING = CROWDSPONSORING \n = Art der Projektfinanzierung, die mittels kleinen Beträgen von einer (meist) anonymen MAsse in kollektiver Zusammenarbeit via Internet stattfindet. \n\nerstmals 2006 als Begriff aufgestaucht \n\nThe first application of crowdfunding in the film industry dates back to 2004, when french entrepreneurs and producers Guillaume Colboc and Benjamin Pommeraud from company fr:Guyom Corp. launched a public internet donation campaign to fund their film, Demain la Veille (Waiting for Yesterday). Within 3 weeks, they managed to raise nearly $50,000, allowing them to shoot their film. \n\nCrowdfunding ist eine Art der Finanzierung, durch die sich Aktionen (Produkte, Projekte oder auch Geschäftsideen von Privatpersonen) mit Fremdkapital versorgen lassen. Als Kapitalgeber fungiert die anonyme Masse der Internetuser. crowdfunding Blog \n\nThe crowdfunding approach ... is inspired by crowd sourcing, that describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to support efforts by other people. 4 to 40\n\nCrowdfunding ist eine Projektfinanzierungs-möglichkeit mit Hilfe einer bestehenden (Web-) Community Social Media Marketing\n\n\n\n \n
  3. Fundraising: attracting funds for Non-Profit-Organisations - CF is a way of online fundraising\nSponsoring: reward\ndonation: voluntary and non-paid effort\nInvestment: get money back\nloan: lending of money\n
  4. \n
  5. \n
  6. \n
  7. KICKSTARTER\nPrinzip: all or nothing\nFee: 5% vom Ergebnis\n\nINDIEGOGO\nFee: 9% vom Ergebnis bzw. 5% bei Erfolg\nPrinzip: keep what you raise\n\nROCKETHUB\n4,5% PLUS PAYMENT\n\nINVESTED.IN\n3% PLUS PAYMENT\n
  8. \n
  9. \n
  10. Fundraising = Marketing = Audience Building (Slava Rubin, IndieGoGo) \n
  11. \n
  12. Platform supported vs. non platform supported\nAls eines der bekanntesten Beispiele sei wohl The Age of Stupid zu nennen, ein documentary-drama zum Thema Klimawandel. Die Regisseurin Franny Armstrong und ihre beiden Produzenten John Battsek und Lizzie Gillett launchten Ende 2004 ihre Kampagne und lukrierten damit bisher mehr als £885,000. Am 15. März 2009 feierte der Film in Großbritannien Premiere. Nebenbei erwähnt hat das Team mit Indie Screenings auch eine eigene Webseite für die Verbreitung des Films durch die Community installiert, womit ein ebenso innovatives wie erfolgreiches Modell zur Filmdistribution betrieben wird.\n\nBuy a credit: VIDEO von Stephen Fry – Höhe? Server crash, twitter... \n\nSita: creative commons und donate und torrent\nAd lane: nur auf twitter\n\nI will be re-launching the fundraising next week, I'm aiming to raise another £50,000-£80,000 in the next 6 months...\nI'm using my own Fundraising Site http://bit.ly/bCN2S6 - so far sold nearly 600 producer packages to 20 different countries, raising £20,000\nbut yeah, from MAY 2009 till JUNE 2010, I have only been fundraising on twitter... I begin fundraising again next week for PART 2...\n
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  15. Fechner: 750.000,- \n
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  17. STORYTELLING:\nTilt the town: map der stadt, wo der film spielt und die spender darin verortet plus fiktiven biographien\n$ 15000,-\n
  18. Reaching opinion leaders and PASSION\nKaren Worden and David Branin,\nMore than 12.000 dollars \n
  19. 2 campaigns in 2 languages, ... DIY STYLE\nBlog, Twitter, Facebook, Website, E-Mails, Partners, Filmcourage, ....\npreparing for distribution, VOD, \n
  20. PR-Arbeit, online als auch offline und ständige Präsenz in den Medien!\n Enorme Steigerung der Medienpräsenz: Bild.de und Süddeutsche, außerdem ORF, servus TV etc... \n\n
  21. Vertrieb und Finanzierung durch free-Konzept – Die community bestimmt Nachfrage! \nTorrent Vertrieb: \nJedenfalls habe ich nun nochmals zu The Yes Men recherchiert und mir von VODO sagen lassen, dass das Crowdfunding-Budget momentan bei 33.000 Dollar liegt, die 66.000 sind angestrebt. \n
  22. did a nice job - will tell later - whole attitude is kind of new..\n
  23. They had many fans, but it was hard and the had to phone and contact their community again and again\n
  24. nice example of how your fans can get involved -- jessi created those buttons to download to show her support\n
  25. only a few and we‘re gonna talk about some more later :-)\n
  26. sometimes projects fail, but that doesn‘t mean they have no chance anymore... sometimes you need to kickstart them again \n
  27. -just a part ... IT‘S ALL ABOUT PROMOTING YOUR PROJECT\n\n
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