Pozitron is a leading mobile solutions provider in the EMEA region, known for pioneering mobile banking and ticketing applications in Turkey. The enterprise mobility market is expected to grow significantly, with a forecast increase to $7.6 billion by 2016, driven by trends in mobile project spending and government initiatives in the UAE. Benefits of mobility for enterprises include enhanced productivity, operational efficiency, and cost reductions, with various applications for sales force automation, business intelligence, and security.

1. Shift of the Decade
Enterprise Goes Mobile
By Fatih Isbecer
March 2012

2. Pozitron is one of EMEA region’s top mobile solutions providers and
the first to develop mobile banking applications in Turkey
 Our Mission: We help our clients grow their businesses with our
unique and custom implemented mobile technologies
 Our Cutting Edge Solutions:
 Turkey’s first Mobile banking application for Is Bank.
 World’s pioneering Mobile Ticketing app for Turkish Airlines.
 Software provider for eBay ya
 Award Winning eDetailing tablet Solution ProDG for GSK
About Pozitron

3. Industries Adopting Mobility
Health
Retail
Automotive
Entertainment
Banks & Financial Services
Education
Manufacturing
Workforce

4. Enterprise Mobility Market Share
• The global enterprise mobility market is expected to increase from $5.5 billion in 2011
to $7.6 billion by 2016
• EMEA is leading the pack in terms of revenue; it is expected to reach $3 billion by 2016
North America
34.7 %
EMEA 40.1%
APAC
4.6%
ROW
20.6%

5. U.S. and UK Businesses to Double Mobile Project
Spend in Next 18 Months
Current Investments 2013 Prediction
Businesses Investing More in Mobile

6. Enterprise Mobility Adoptation
63%
Cost Savings
43%
Competition
50%
Employee
Requests/
Needs
51%
Productivity
Concerns
Government initiatives and support.
UAE gorvernment rolled out 30 mobile
applications.
Increase in mobile/smartphone
penetration.
The number of mobile subscriptions in the
Middle East will surpass 250 million in
2012.
The average mobile penetration rate for
the region will also surpass 100%
A small but growing tablet market.
Many global vendors see great potential
and continue launching their products in
the region, Motorola, Lenovo

7. Benefits of Mobility to Enterprises
Operational Effeciency
and Cost-Reduction
Increased Productivity
and Sales
Security and
Compliance
Business Strategy
Flexibility
Others
25%
30%
23%
6%
16%
Enterprises that adopt mobility for SFA Support, Cloud Storage, Business
Intelligence and Security benefit from reduces costs, increased productivity
and effeciency and heightened security.

8. iPad in Enterprise
Fortune 100
Companies are using
iPad Commercially
Fortune 500 are
deploying or piloting
iPad

9. Focus Areas in EnterpriseMobility
Sales Force
Business Intelligence
Security
Collaboration
Cloud Storage
Mobilize your workforce with advanced CRM
and CLM tools
Collect and Analyze data instantly
Access your data from your smartphone of
tablet at anytime
Secure access to your enterprise data
Have meetings and share documents from
anywhere in the world

10. Metrics for Current Users
Mobile Office Mobile Workforce
Management
Next-Gen Fleet
Management
Mobile Salesforce
Automation
44%Increase in
user productivity
37% Reduced
Paperwork
37% Increase in
Revenues
30% Decreased
Expense
30% Increased
customer
satisfaction
29% more
employee
collaboration
29% Increased
Customer
Satisfaction
28%Reduced
Paperwork
26% Higher Job
Completion
24% Improved field
service response
times
23% More
Accurate Billing
26% Higher Job
Completion Rates
25% Improved
Worker Satisfaction
21% Improved
Competitive
Advantage
20% Less Employee
Overtime
38% Increase in
Sales
37% Increased
Paperwork
30% Faster Overall
Sales Process
25 % More
Accurate Billing
23% Expedited
Cash Flow

11. • With Salesforce Mobile, users can create edit and delete CRM data, look up
activity before meetings.
• It helps the company salespeople create and keep track of their records and
transactions.
Mobile for SFA Support

12. Mobile for your Sales Force
• e-Detailing: Instantly capture your
customer’s attention with animated
data displays and engaging
presentations
• Scheduling: Conveniently manage
and modify your schedules on-the-
go and synchronize this data with
team leaders
• Surveying: Never fail to get doctors’
attention with eye-catching surveys
that can be filled out in seconds.
Improve the effectiveness of sales and marketing interactions of
your company with its clients across channels.

13. Mobile for Business Intelligence
Use Oracle Business Indicators to
access
secure, realtime, financial, HR, su
pply chain and CRM analysis.
Deliver visually rich mobile dashboards
and business intelligence to iPhone
with Roambi Visualizer.

14. Mobile for Security
• Mobile Iron lets users quickly connect to
their corporate network, test local
connection speeds and report
connectivity problems to IT.
• Platform also lets the enterprise enforce
their mobile data policies
• Cisco AnyConnect provides reliable
and easy-to-deploy encrypted network
connectivity from your iPhone.

15. Mobile for Cloud Storage
With SugarSync, employees can
access all their data from all of
their computers from anywhere.
Sync and share files wherever you
go with Dropbox.

16. Mobile for Collaboration
With WebEx Meeting Center,
participate in online meetings
from wherever you are.
Share ideas, get answers, and stay
connected with colleagues through
multiple communication feeds in your
company’s Yammer network via
iPhone.

17. Thank you!
www.pozitron.com
Email: info@pozitron.com
Twitter: @Pozitron_Mobile, @isbecer