![alexmoss
●Initially a blogging platform
●Powers 43% of all websites
●Adaptable
●Open Source
Time to use WordPress [more]](https://image.slidesharecdn.com/brightonseooct24slidesv31-241003121033-45b292e2/75/Enhance-and-elevate-your-SEO-knowledge-through-experimentation-moonlighting-26-2048.jpg)
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Enhance and elevate your SEO knowledge through experimentation & moonlighting
Alex Moss shares his extensive experience in SEO and web development since 1999, emphasizing the importance of experimentation and networking. He encourages others to find their niche, particularly through using WordPress, which powers a significant percentage of websites. The document includes practical steps for creating a WordPress site and highlights the value of learning from experiences and collaboration.
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Enhance and elevate your SEO knowledge through experimentation & moonlighting
- 1. alexmoss Enhance and elevateyour SEO knowledge through experimentation & moonlighting Alex Moss Yoast / FireCask yoast.com/brightonseo24 @alexmoss1 @alexmoss
- 2. alexmoss I’ve been doingSEO since 2006
- 3. alexmoss I’ve been doingSEO since 2006 2002
- 4. alexmoss I’ve been doingSEO since 2002 1999
- 5. alexmoss 1997-2008 This is webdevelopment
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- 9. alexmoss 2008-2013 I discover WordPressand find my niche
- 10. alexmoss 2008-2013 Networking, conferencing &speaking begins
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- 12. alexmoss Moonlighting 2.0 I cando more than one thing?
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- 14. alexmoss What did Ilearn?
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- 22. alexmoss Be the customer Experimentationwins Meeting people works E-E-A-T is important everywhere Find a partner Transfer skills back Learn from loss Don’t do it for money
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- 24. alexmoss What can youdo? Find your thing!
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- 26. alexmoss ●Initially a bloggingplatform ●Powers 43% of all websites ●Adaptable ●Open Source Time to use WordPress [more]
- 27. alexmoss 1.Download WordPress 2.Choose agood, and WP friendly, host Let’s create a site… 3.Pick a good theme 4.Install recommended plugins
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- 32. alexmoss It took me 15 hours 14 plugins 50 linesof CSS 0 lines of code
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- 35. alexmoss Another use case: CooksCalendar ●≈75 lines of code ●Custom form
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- 37. alexmoss Enhance and elevateyour SEO knowledge through experimentation & moonlighting Alex Moss Yoast / FireCask yoast.com/brightonseo24 @alexmoss1 @alexmoss
Editor's Notes
- #2 Currently Principal SEO at Yoast Co-Founder of FireCask Working as an SEO since 2006 Working with WordPress since 2010
- #3 Had my own freelance website in uni More on that soon
- #4 Made my own websites for fun
- #5 https://stackoverflow.com/a/49678205 1 minute Built my first computer Built my first website - did SEO without realising Google wasn’t a verb yet Before first confirmed ranking update (Feb 2003) No iphone, No social media, no apps, no smartphones Law degree and didn’t want to be a lawyer Wrote my own scripts in uni (learned about character development and creative writing)
- #6 Did freelance web design Fell into SEO 1-2 minutes
- #7 Wrote my own scripts in uni (learned about character development and creative writing) TV work
- #8 https://web.archive.org/web/20101006224728/http://www.pleer.co.uk/ https://web.archive.org/web/20120502081045/http://pleer.co.uk/ “IT guy” at a small company Took a course on SEO Worked both in-house and agency
- #9 https://web.archive.org/web/20110630142646/https://yoast.com/facebook-open-graph-protocol/ https://web.archive.org/web/20120502030430/http://pleer.co.uk/wordpress/plugins/facebook-comments/
- #10 https://firecask.com/blog/2013/04/12/brightonseo-april-2013-social-structured-data/
- #11 Utilised freelance website to generate first leads https://web.archive.org/web/20141125045333/http://firecask.com/
- #12 5 seconds
- #13 2-3 minutes Peadig was 2012
- #14 Currently Principal SEO at Yoast Co-Founder of FireCask Working as an SEO since 2007 Working with WordPress since 2010
- #15 30 seconds Started to help me make WordPress sites faster, and with SEO best practice Product development Valuing and selling a product E-commerce Go niche (but not too much)
- #16 30 seconds A client’s direct perspective - walking in their shoes Meeting the customer directly, IRL, is valuable Experimented a lot more with CSS Custom built stuff as a lot of things weren’t fit for purpose Hospitality industry is tough and thankless UGC is vital
- #17 30 seconds https://superrare.com/artwork/eth/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/24817 https://www.manchestersfinest.com/arts-and-culture/youve-a-long-way-to-go-baby-the-nft-in-2022/ https://x.com/LightbulbmanNFT/status/1463084916388761600/photo/1 SEO can drive all success if you’re clever Crypto is annoying Right place, right time, right SEO If you build it, they will come Some ecosystems aren’t organic FOMO is real Community-lead momentum is hard Bubbles can pop
- #18 30 seconds https://x.com/alexmoss/status/1484138206291443714
- #19 30 seconds https://www.businessinsider.com/i-went-to-a-rave-in-the-metaverse-2022-1 https://mixmag.net/read/crypto-nft-metaverse-rave-reviews-news/ https://www.vice.com/en/article/was-the-viral-metaverse-rave-fun-an-investigation/
- #20 30 seconds More opportunity to make mistakes if there’s no time constraints Physical product development Niche x3 Perfectionism
- #22 Passion Curiosity Testing Gaining knowledge
- #23 5 seconds Why should you be moonlighting?
- #24 5 seconds Why should you be moonlighting?
- #25 5 seconds Either create something unique, or do the most unique thing that others are doing
- #26 20 seconds People are encouraged to improve the design of the software. Evolution is made possible by the community and contributors. This is the opposite to SaaS CMS such as Shopify, Wix etc. Download at wordpress.org, or create a hosted site at wordpress.com
- #27 2 minutes Download WordPress Use LocalWP for local environment Free to download from wordpress.org Choose a good, and WP friendly, host Bluehost (with deal/incentive) wordpress.com Yoast have a directory of recommended hosts. Pick a good theme TwentyTwentyFour is WordPress’ default. DYOR if/when looking for any third party themes. Look at developer’s EEAT Install recommended plugins
- #29 15 seconds
- #30 10 seconds
- #31 15 seconds
- #32 20 seconds Most of this time was me writing content Uses TT4 theme 14 installed plugins
- #33 5 seconds Some sites have a LOT Some are crucial IMO I could have avoided a couple if I developed them directly
- #35 Added a child theme, allowing more control
- #36 1-2 minutes Break stuff, then fix it Employers have invested in your presence here Stand out from mediocrity Attend more conferences Experiment Don’t use AI