Rafael José Urdaneta Farias was a Venezuelan soldier and politician who was a founding father of Venezuela's independence and later president of Gran Colombia. Juanes is a famous Colombian singer-songwriter known for his rock/pop style that blends different musical influences. He is also an activist for social and humanitarian causes. Superman is an iconic superhero created by DC Comics who first appeared in 1938, known for his red and blue uniform with a red cape and an "S" logo on his chest symbolizing his strength.
Effective advertising is a powerful tool. It has the power to shape the values and beliefs of consumers. It has the power to inform, entertain, engage and change behaviour. It has the power to attach feelings to brands. It has the power to increases sales, revenue and profit in the short-term and beyond. While the potential of effective advertising is undeniable, it is very rarely fulfilled in practice. So what exactly makes an individual advertisement effective and how do you measure its effectiveness?
Illuminate’s approach to advertising tracking research goes beyond traditional awareness and recall metrics to measure the influences and drivers relevant to the purchase decision.
Effective advertising is a powerful tool. It has the power to shape the values and beliefs of consumers. It has the power to inform, entertain, engage and change behaviour. It has the power to attach feelings to brands. It has the power to increases sales, revenue and profit in the short-term and beyond. While the potential of effective advertising is undeniable, it is very rarely fulfilled in practice. So what exactly makes an individual advertisement effective and how do you measure its effectiveness?
Illuminate’s approach to advertising tracking research goes beyond traditional awareness and recall metrics to measure the influences and drivers relevant to the purchase decision.
2. Heroe from the past Rafael José Urdaneta Farias was born in Maracaibo, Venezuela, 24 October 1788 and died in Paris, France, August 23, 1845 was Venezuelan soldier and politician, founding father of Independence of Venezuela and President of the Great Colombia.
3. Personal Heroe Juan Esteban Aristizabal Vasquez was born on 9 August 1972, better known as Juanes, is a singer, songwriter, guitarist, arranger and producer in Colombia. His style is rock / pop music that fuses the various musical styles. It is also an outspoken social activist and humanitarian causes. Born in Carolina del Príncipe, Antioquia, Colombia, his stage name, Juanes, is the nickname by which he was called in childhood on her family and comes from the union's first name and the first syllable of the second. John spent much of his childhood in the municipality of Carolina del Principe (western Colombia) and subsequently in Medellin.
4. Heroe from the Cartoons Superman is a superhero created by Joe Shuster and Jerry Siegel and DC Comics, whose first appearance was at number one magazine Action Comics, dated April 1938 (although the date is June cover). His uniform is red and blue with a red cape, belt, and chest with a logo showing the silhouette of a diamond (to illustrate the strength of the hero) framing a "S".