Samsun, Turkey has potential to become a tourism destination but faces several challenges. Hotels in Samsun lack sufficient capacity and amenities to attract tourists. The tourism season is short due to fewer sunny days compared to southern locations. Hotel staff are often inexperienced, which can negatively impact customer satisfaction. There are deficiencies in enjoyable activities and transportation, as Samsun has no international flights. Advertising of local attractions is also limited. For Samsun to develop its tourism industry, hotels must expand, staff must be well-trained, more activities need to be available, and transportation and promotion efforts improved.