PETA FOR THE ROLE OF BIG DATA IN DECISION MAKING AND MARKETING

1. The Role of Big Data in Decision-
Making and Marketing
Presented By : Group One

2. • Big Data consists of large, complex data
sets that require advanced tools for
processing.
• It involves collecting, storing, and analyzing
structured and unstructured data from
sources like social media, transactions,
sensors, and online interactions.
What is it?

3. 1. Real-Time Decision Making – Enables
businesses to react quickly to market changes
using live data streams.
2. Data-Driven Insights – Helps organizations
make informed choices based on patterns and
trends rather than intuition.
Big data in decision–
making

4. 1. Customer Personalization – Analyzes
customer behavior to create targeted
campaigns and recommendations.
2. Predictive Analytics – Uses past data to
forecast trends and improve marketing
decisions.
Big data in marketing

5. 1. Data Privacy and Security – Protecting
sensitive information from breaches and
ensuring compliance with data regulations.
2. Data Quality and Management – Ensuring
data accuracy, consistency, and handling large
volumes effectively.
Challenges of big data
implementation

6. • As technology advances, Big Data will continue to
evolve with innovations.
• AI-driven analytics will enhance predictive
modeling, while blockchain technology can
improve data security and transparency.
• Companies that embrace Big Data will have a
competitive advantage in making smarter business
decisions and delivering more effective marketing
strategies.
Future implications

7. Does Anyone Have a
Questions?

8. Thank you!