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Uploaded byMaria Elena Sanz Ibarra
Emphathy Map
An emphathy map was created for a man starting his own Mediterranean cuisine business in Chile. He is passionate about cooking but lacks a professional chef degree. He wants to recruit young talented chefs and get involved in the school-to-work transition for hospitality students. His business could help expand Chile's limited gastronomy offerings by combining local ingredients with his natural cooking talents, but he is unsure how to build a team without a formal culinary background.
Emphathy Map
- 1. Emphathy Map By ElenaSanz Design Thinking 2013
- 2. Emphathy Map –challenge: re – design school – to work transition THINK FEEL DO SAY
- 3. • Decision ofstarting own business • Wish of work on what he loves “cuisine” • He has a natural talent and has been cooking since age 8 • Curious about mediterranean cuisine • Innovates and creates recepies adapting to local ingredients • Do not have technical back ground since he is a self made cooker • Needs to build a good team and wishes how he could be involved in school to work transtion of hotelery students SAY
- 4. • Chile hasno variety in terms of gastronomy offer • There are good schools and professionals • I can bring the best mediterranean food to chile and take advantage of local ingredients • It is a pitty that never had the time to take chef studies THINK
- 5. • Cooking ishis passion • For the first time in his life he is going to work in what he loves and that makes him so happy • Very motivated and secure of him self • Unsecure about his lack of profesional chef degree FEEL
- 6. • Start knowinghow hotelery schools work and who is who in that industry in chile • Getting involved in school to work transition of hotelery and chef students is key for his business DO
- 7. Problem statement • Resultoriented senior professional starting own business that meet both his ability for business development and his passion for cooking needs a way to recruit young but talented team because he thinks that his natural talents for Mediterranean cuisine need the technical background of a professional chef to really make a difference in the gastronomy offer of Chile.