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New graduate Age Moved into 1st
HEAR Work to live, never the other SEE
SAY & DO?
PAIN GAIN
Let’s go
Let’s get
Let’s play
THINK / FEEL
How can I afford rent?Why does this job pay so little?
Should I go to grad school?
Concerts
Work
BehaviorAppearance
• Music at bars, venues
• Streams concerts @ home
• Posters and band t-shirts
• Kids, kids and more kids
• Her stingy boss
• Friend’s careers on
Attitude

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Empathy map

  • 1. New graduate Age Moved into 1st HEAR Work to live, never the other SEE SAY & DO? PAIN GAIN Let’s go Let’s get Let’s play THINK / FEEL How can I afford rent?Why does this job pay so little? Should I go to grad school? Concerts Work BehaviorAppearance • Music at bars, venues • Streams concerts @ home • Posters and band t-shirts • Kids, kids and more kids • Her stingy boss • Friend’s careers on Attitude