How should global businesses respond to the unique opportunities that open up with the emerging markets taking center stage?

1. 16 Oct 2008 “ How should global businesses respond to the unique opportunities that open up with the emerging markets taking center stage?”- Prof Tarun Khanna www.unstructure.org

2. Emerging Markets have Emerged... says Simon Johnson of IMF and Marccus Jaeger of Deu tsche Bank Research ag rees.

3. Does it surprise you?

4. Yes...the country is not strong enough ...therefore it is emerging

5. No...we hoped against hope that the emerging market story would hold up when the first hints of the American slowdown started emerging.

6. The strong domestic market in most of these economies has ensured that an external slowdown will impact them but not significantly

7. The strength of the domestic financial management has been displayed through their management of sufficient forex reserves, liquidity management and financial prudence

8. So what are the next steps for a corporation with global ambitions? www.unstructure.org