Today's business owners face unprecedented challenges in the wake of digital disruption and rapid industry evolution. Those who cling to pre-Covid strategies and models risk being left behind in a highly competitive landscape. To thrive in this environment, business owners must develop new skills and deliver value propositions that meet the ever-changing demands of modern consumers. In this presentation, we share a simple strategy to pivot a traditional approach to content marketing. There is no better time to get ahead of the curve, adapt to new market realities, changed consumer behaviour and leverage technology to drive growth and innovation. Whether you're a startup founder or a seasoned entrepreneur, this presentation will provide discussion points to refresh and invigorate your marketing in 2023 and beyond. Getting clear about: 1. Your WHY (using Simon Sinek's model) unleashes an unquenchable passion to push through. 2. WHO your Ideal Customers are to laser focus your strategies and save on wasted time, effort and budget. 3. Knowing WHEN to attract, build, engage and sell takes patience, skill and curiosity about what your Ideal customers are searching for. 4. WHERE to Be Heard becomes easier when you go to meet your audience in the places they hang out. 5. WHAT to say brings it all together: The Right Message For the Right Person At the Right Time In the Right Place When the WHAT eludes you ... join our Content Coaching Group for all the support you need. https://redmatchstick.com/product/content-marketing-kaizen/

1. A 2023 MARKETING STRATEGY

2. A
2
0
2
3
M
AR K E T I N G
S
T
R
A
T
E
G
Y
1. WHY
WHAT you do, or sell: Rational & Analytical
HOW you stand out & what makes you different.
WHY you do it CONNECTS & make it Feel Right.
The Right Message
For the Right Person
At the Right Time
In the Right Place
with the Right Format
Slice and dice up your marketing to identify
shared characteristics & which groups holds
the biggest Opportunity.
Then FOCUS on their needs and wants.
Not Everyone is Ready to Buy.
Join them on their JOURNEY and
guide them to your best solution.
Meet them where they hang out to
GET SEEN,
BE HEARD.
BE UNDERSTOOD.
6. HOW
CONTENT MARKETING STRATEGY
5. WHAT 4. WHERE
3. WHEN
2. WH0
THE
SWEET
SPOT!
Connect
Serve
Convert

3. 1. WHY WHAT you do, or sell: Rational & Analytical
HOW you stand out & what makes you different.
WHY you do it CONNECTS & make it Feel Right.
A 2023 MARKETING STRATEGY

4. A 2023 MARKETING STRATEGY

5. 2. WH0
A 2023 MARKETING STRATEGY
Slice and dice up your marketing to identify
shared characteristics & which groups holds
the biggest Opportunity.
Then FOCUS on their needs and wants.

6. 2. WH0
A 2023 MARKETING STRATEGY

7. 3. WHEN
A 2023 MARKETING STRATEGY
Not Everyone is Ready to Buy.
KNOW - LIKE - - TRUST

8. A 2023 MARKETING STRATEGY
Join them on their JOURNEY and guide
them to your best solution.
3. WHEN

9. 4. WHERE Meet them where they hang out to
GET SEEN,
BE HEARD.
BE UNDERSTOOD.
A 2023 MARKETING STRATEGY

10. The Right Message
For the Right Person
At the Right Time
In the Right Place
with the Right Format
5. WHAT THE SWEET SPOT!
A 2023 MARKETING STRATEGY

11. 6. HOW
4. WHERE
Connect
Serve
Convert
A 2023 MARKETING STRATEGY

12. A 2023 MARKETING STRATEGY
A Unique Monthly Content Plan framework we build on
together to Attract, Build & Convert your audience.
Content Marketing Strategy is built-in and done for you.
CANVA Templates – just change colour and add logo, or
more if you want.
Posting Tips including what type of post so that you vary
it up and caption ideas for every day of the month.
Content Plan Worksheet for you to jot down ideas.
Days of the Week Hashtags for reaching new audience.
Month’s Themes to inspire campaigns.
Days of the Year are fun and engaging ways to add a
quirky angle to your post.
Done-For-You Posts including video clips, animations,
quotations, stories
Weekly Content Marketing Coaching Value R3000
What You Get:

13. A
2
0
2
3
M
AR K E T I N G
S
T
R
A
T
E
G
Y
1. WHY
WHAT you do, or sell: Rational & Analytical
HOW you stand out & what makes you different.
WHY you do it CONNECTS & make it Feel Right.
The Right Message
For the Right Person
At the Right Time
In the Right Place
with the Right Format
Slice and dice up your marketing to identify
shared characteristics & which groups holds
the biggest Opportunity.
Then FOCUS on their needs and wants.
Not Everyone is Ready to Buy.
Join them on their JOURNEY and
guide them to your best solution.
Meet them where they hang out to
GET SEEN,
BE HEARD.
BE UNDERSTOOD.
6. HOW
CONTENT MARKETING STRATEGY
5. WHAT 4. WHERE
3. WHEN
2. WH0
THE
SWEET
SPOT!
Connect
Serve
Convert

14. suze@redmatchstick.com
@suzebouwer
@suze_bouwer
www.redmatchstick.com
Content Marketing Kaizen
A 2023 MARKETING STRATEGY