Evaluation - Kurtis Hetherington

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Evaluation
By Kurtis Hetherington

Question 1: In what ways does
your media product use, develop
or challenge forms and
conventions of real media
products

Titles
• The placement of titles showing the names of the cast and crew is conventional of older
horror films as the title...

Plot
• The opening prefacing the main plot is highly conventional of other horror
openings like The Amityville Horror (Dou...

Camera
• Our opening uses a variety of high and low angles to imply
dominance and power in relation to the character's eye...

Misé-en-scene
• The church setting and location, along with the religious
imagery (the angel at the grave, the cross at th...

Editing and Sound
• In terms of sound the opening conforms to horror conventions.
As is appropriate of the period, we used...

Question 2: How does your
media product represent
particular social groups?

Represented groups
• Due to the small and focused nature of our cast, very few groups are represented in
the film. In the ...

How they are represented
• The representation of this group in the context of Victorian society is somewhat
reminiscent of...

How representation is constructed
• Our representation is constructed through the protagonist's costume, which highlights ...

Macro Issues
• In a sense, our production challenges dominant ideology regarding the upper class
in that they are somewhat...

Question 3: What kind of media
institution might distribute your
media product and why?

Distributor
• Our film could likely succeed in securing a distribution deal with
Momentum Pictures
• They have distributed...

Industrial Model
• Our film reminiscent of an independent film due to some it's low
production values. Using a DSLR camera...

Target Audience
• Our film could target a similar core audience to Insidious and Sinister, of about 15-
24 year-olds, but ...

Distribution
• Due to the more niche nature of the production it is likely that it would begin with a
platform release to ...

Exhibition
• In terms of exhibition, our film could be shown in art-house cinemas, but with the
support of Momentum Pictur...

Question 6: What have you learnt
about technologies from the
process of constructing this
product

Using the blog
• We used the comment facility on our blog to discuss details of the project and reached
mutual decisions b...

Filming
• The camera we used was a Sony Alpha 65 DSLR which has a deep depth of field, something
that is more typical of l...

Filming continued
• We used the fog machine to create a cold and hostile atmosphere that felt somewhat
uncharted. I also h...

Editing
• We decided not to use the tracking shot to establish the location in the end as it wasn't
necessary, and it was ...

Editing
• We also added a fake sun to the background of the opening shot, which helped establish
the tone and atmosphere a...

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