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Integrating mobile
into multichannel
strategy

Dr Dave Chaffey
SmartInsights.com
Digital marketing strategy advice


     ...
The amazingly rapid growth
in mobile use – an example




                   Source: Craig Sullivan (Belron/Autoglass)


 ...
Autoglass mobile optimised site –
 Mobile Value Proposition (MVP)




 www.autoglass.co.uk




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