The document summarizes an Embassy Suites hotel campaign from July to August 2011 that partnered with the popular AwkwardFamilyPhotos.com site to run a contest for most awkward family photo. The contest was highly successful in generating over 1,300 submissions and 54,000 votes, with the winner receiving $15,000 and 14 nights at an Embassy Suites hotel. Social media platforms like Facebook and Twitter helped promote family interaction and sharing of contest entries.