Copywriting is a skill that all types of businesses require. Whether you are revamping your website and need a new product description page, or you're revising your advertising and promotional materials to reflect your current services, copywriting is an essential skill that will help you convey your message to a customer.
Effective copywriting follows a few rules, especially when it comes to digital marketing and social media. For example, customers prefer a more conversational tone on social media vs. a hard sales pitch.
We've gathered our top 5 copywriting tips that will turn your writing skills from average to expert.
Marketing strategy : how to manage a product launch ?Pauline Sayet
Discover the key steps to to prepare and manage a product launch.
This presentation will give you best practices for intronucing new products on a market with success.
Cebu Pacific's target market is business and leisure travelers seeking an affordable and fun airline experience. It competes with Philippine Airlines and other local low-cost carriers. Cebu Pacific differentiates itself by offering the most routes, the youngest fleet, and a "Fun Flight" experience. The domestic airline market size is Php 40.41 billion, with Cebu Pacific holding a Php 19.48 billion market share. Cebu Pacific uses a low-cost approach, pricing 51% lower than Philippine Airlines to attract customers. It employs marketing strategies like promotions, advertising, and online booking to promote affordable, fun flights.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
Having a mobile-optimized website is crucial for businesses today. As mobile usage continues to rise, many customers now access websites primarily through their phones and tablets. A responsive design ensures the most important information and core functionality of a site remains accessible and user-friendly for all devices.
Copywriting is a skill that all types of businesses require. Whether you are revamping your website and need a new product description page, or you're revising your advertising and promotional materials to reflect your current services, copywriting is an essential skill that will help you convey your message to a customer.
Effective copywriting follows a few rules, especially when it comes to digital marketing and social media. For example, customers prefer a more conversational tone on social media vs. a hard sales pitch.
We've gathered our top 5 copywriting tips that will turn your writing skills from average to expert.
Marketing strategy : how to manage a product launch ?Pauline Sayet
Discover the key steps to to prepare and manage a product launch.
This presentation will give you best practices for intronucing new products on a market with success.
Cebu Pacific's target market is business and leisure travelers seeking an affordable and fun airline experience. It competes with Philippine Airlines and other local low-cost carriers. Cebu Pacific differentiates itself by offering the most routes, the youngest fleet, and a "Fun Flight" experience. The domestic airline market size is Php 40.41 billion, with Cebu Pacific holding a Php 19.48 billion market share. Cebu Pacific uses a low-cost approach, pricing 51% lower than Philippine Airlines to attract customers. It employs marketing strategies like promotions, advertising, and online booking to promote affordable, fun flights.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
Having a mobile-optimized website is crucial for businesses today. As mobile usage continues to rise, many customers now access websites primarily through their phones and tablets. A responsive design ensures the most important information and core functionality of a site remains accessible and user-friendly for all devices.
The document appears to be about a sale. It contains a short subject line of "SALE" but no other details in the 3 line document. It includes an email address of rwhunni@socraticsbc.com but no other context or information to summarize.
The document provides tips for a holiday marketing campaign, including creating Christmas-themed product photos, bundling package deals, using a Christmas sale calendar on social media, scheduling promotional posts with a tool like Hootsuite, and designing Christmas images of products on PicMonkey. It stresses the importance of observing competitors' promotions to create personalized campaigns and competitive discounts, packages, and prices for the Christmas season. The conclusion notes that the holiday season is the busiest time for businesses and consumers, presenting an opportunity to boost sales and brand awareness through a well-planned marketing campaign.
The document discusses common marketing mistakes small businesses make and how to correct them. Some mistakes include lacking relationships with customers, having no clear marketing strategies, and over-promoting. It recommends modern marketing approaches like focusing on customer feedback, joining online communities, engaging on social media with interesting content rather than heavy promotions, and asking friends and family for support on social platforms to build connections. An effective plan involves creating a website and social media accounts, then generating and sharing content while interacting with others.
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The document appears to be about a sale. It contains a short subject line of "SALE" but no other details in the 3 line document. It includes an email address of rwhunni@socraticsbc.com but no other context or information to summarize.
The document provides tips for a holiday marketing campaign, including creating Christmas-themed product photos, bundling package deals, using a Christmas sale calendar on social media, scheduling promotional posts with a tool like Hootsuite, and designing Christmas images of products on PicMonkey. It stresses the importance of observing competitors' promotions to create personalized campaigns and competitive discounts, packages, and prices for the Christmas season. The conclusion notes that the holiday season is the busiest time for businesses and consumers, presenting an opportunity to boost sales and brand awareness through a well-planned marketing campaign.
The document discusses common marketing mistakes small businesses make and how to correct them. Some mistakes include lacking relationships with customers, having no clear marketing strategies, and over-promoting. It recommends modern marketing approaches like focusing on customer feedback, joining online communities, engaging on social media with interesting content rather than heavy promotions, and asking friends and family for support on social platforms to build connections. An effective plan involves creating a website and social media accounts, then generating and sharing content while interacting with others.
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