For this week's project in Internet Marketing, we completed an email advertisement for Dick Sporting Goods and Breast Cancer Awareness.
Grade: 95%
Award: #1 Project out of both classes (Section 1 & 2)
This document provides information on using Facebook advertising effectively. It discusses:
1) Facebook advertising works best for selling things defined by a person's characteristics rather than being time-sensitive. It should be used as a targeted advertising platform rather than solely as a social media page.
2) Facebook ads have a structure of campaigns containing ad groups that have budgets. Ads contain text, images, and can be individually tested by placing one ad per ad group.
3) Great Facebook ads have optimized settings, compelling content in images and text, and target the right audiences. Extensive testing of images, headlines, and audiences is important to success.
The document provides guidelines for designing effective print and outdoor advertisements, including basic design strategies like keeping layouts simple, creating unity, contrast, and emphasis. It discusses using headlines, body copy, logos and visuals. Advanced techniques include using variety, grouping related elements and color design. Photo design tips include composition and focusing attention. Headline and body copy guidelines include font styles and readability.
For Marketing Management, we completed a project based on the Harvard Case study - The Springfield Nor'Easters.
We developed a marketing plan for the new little league team described in the case, who also had a very limited advertising budget.
Analyze two existing sports themed company profiles and create one for a company.
Another projected completed for Internet Marketing.
Grade: 92%
Award: Most followers in the entire class (by more than three times the runner up's followers)
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
This document provides information on using Facebook advertising effectively. It discusses:
1) Facebook advertising works best for selling things defined by a person's characteristics rather than being time-sensitive. It should be used as a targeted advertising platform rather than solely as a social media page.
2) Facebook ads have a structure of campaigns containing ad groups that have budgets. Ads contain text, images, and can be individually tested by placing one ad per ad group.
3) Great Facebook ads have optimized settings, compelling content in images and text, and target the right audiences. Extensive testing of images, headlines, and audiences is important to success.
The document provides guidelines for designing effective print and outdoor advertisements, including basic design strategies like keeping layouts simple, creating unity, contrast, and emphasis. It discusses using headlines, body copy, logos and visuals. Advanced techniques include using variety, grouping related elements and color design. Photo design tips include composition and focusing attention. Headline and body copy guidelines include font styles and readability.
For Marketing Management, we completed a project based on the Harvard Case study - The Springfield Nor'Easters.
We developed a marketing plan for the new little league team described in the case, who also had a very limited advertising budget.
Analyze two existing sports themed company profiles and create one for a company.
Another projected completed for Internet Marketing.
Grade: 92%
Award: Most followers in the entire class (by more than three times the runner up's followers)
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
3. Subject, To, & From
“From” Field
• Good Contact Name
• Use of Separate From & Reply to: Good for Routing
“To” Field Responses to Appropriate DICK’S Employee
• Good Personalization • Actual Reply-to Email Address Should Be
• Should Have First Name First Recognizable
Subject Field
• NFL Related Content Not Reflected
• Cause-related Motivation
• Free Shipping Promotion
4. Offers & Calls-to-Action
Offer: Free
shipping
CTAs: Play on sports
CTA could be more
lingo/simple but
prominent
effective
Second CTA at end
of email
5. Design & Copy
• Postcard layout
• Great color scheme
• Great main image: Illustrates
“toughness”
• Cluttered by too much text
• Body text is slightly redundant:
Too many messages
• CTA is particularly small
compared to the offer: Gets lost.
6. Our Email:
Assertive, • Only the
concise message background
consists of
text/Maintains
focal image
More prominent
CTA • Multiple
“tough"
players
displaying pink
Clear reminders
of main
purpose/target
goal
7. Subject, To, & From
• Last Day for Free Shipping! DICK’S Sporting Goods
Wears Pink
Subject
• Jan Ahrens
To
• DICK’S Sporting Goods
<DSGpinkribbon@email.dcsg.com>
From
Editor's Notes
AudienceDICK’S has a whole campaign surrounding “Sport Your Support” with a different sport being a focus for each advertisement. This ad was NFL centric. There is a large background image of a Football player. At the bottom of the promotion is a second advertisement for the “Jersey Report” which asks about which NFL team has the best fans. The target audience clearly seemed to be NFL players and Fans. Since Dick’s Sporting Goods is also very well known for being a market for youth/teens, coaches, and parents of young athletes, the audience was broadened to include families that are involved in sports because of their likeliness to get involved in cause related promotions. There are a lot of fans and athletes who are motivated to spend if they’re purchase helps support a cause, such as Breast Cancer Awareness, in some way and DICK’S is trying to reach that audience with this promotional email.NOTE: By making the football player still look tough wearing pink—it takes away from the stigma of men wearing pink.
Subject / From / To Subject: “Sport Your Support – Get Free Shipping on Our Pink Ribbon Collection”The email ad seemed primarily aimed at NFL fans and Football Players so I was a bit surprised that there’s no mention of the NFL or Football in the Subject line. If I was a Football player/fan and I only saw something about a Pink Ribbon Collection, I might not be motivated to open the email. However, I would be drawn in with the “Sport Your Support” because the target audience likes to be a part of and support a cause. The Free Shipping is also a great incentive to open the email and (hopefully) buy something; although using the word “Free” in the Subject field might trigger a spam blocker.To: “Ahrens Jan”It’s the full name of the recipient and it’s better than “recipient,” “mailing list,” or “undisclosed” but the first name should have been first: “Jan Ahrens.” Beyond that, I would even think for a sporting goods store, just a first name (no last name) would work well.From: “DICK’S Sporting Goods <DSG@email.dcsg.com>”I like that the name for the contact is the name of the business. I also thought it was great idea to have any replies redirected to a different email than the general DICK’S email address, that way all emails that are redirected will end up at an email specifically associated with this particular email. It will be easier to track and will more efficiently make it to the appropriate department/employee for this email. BUT I didn’t think that the actual reply-to email address was a good idea. It should be made recognizable; like “sportyoursupport@email.dcsg.com” or something similar.
Offer and Call-to-Action. What is the offer(s)?Dick’s Sporting Goods is offering free shipping on their pink ribbon collection, a product line specifically designed for the financial and awareness support of Breast Cancer Awareness month.Do you believe that this offer was effective? Why or why not?This offer is somewhat effective. Free shipping is definitely an attractive and appealing offer; however, so many companies are throwing around the “free shipping” offer. For example, it seems like every other time I order something from Amazon, I randomly am offered “free shipping”.Perhaps a small discount would be more effective and appealing. Even a mail in rebate could be more attractive and beneficial. It offers a discount, but at the consumer’s effort. Plus, who wants to feel cheap when buying products that support a good cause?What CTA(s) are being used? Was the CTA(s) effective? Why or why not?The call to action is “Join the team”, with the subtext “Together we’ll turn the sports world pink”It is very effective, using plenty of sports lingo while keeping the main idea (breast cancer awareness) in mind.“Shop Now”This is a very basic CTA, but I think reiterating the original subject line (Sport your Support >>)is a little more creative and draws more attention. Maybe even “Sport your Support Now >>” would be pretty ideal.Although, “Shop Now” is very direct and get the point across immediately. Who knows how long the reader will spend on the email? There is a second CTA at the bottom of the email. It’s trying to get readers to check out their “Jersey Report” and it tries to reel in NFL fans by asking which fans rule the NFL. They have to “Check the stats” to find out.
Creative Design and Copy. (1 slide)What type of layout is being used? Is it effective? What would you suggest be changed and why?The layout is more along the lines of a postcard (Text on bottom and top, picture in the middle).The main image does draw your attention right awayAlthough, there is far too much text. It’s a bit much for just an email that someone is going to open and glance at for a brief few seconds.Reducing the text even to the titles on the picture would be far more effective and less of an eyesore.Is the design effective? Why or why not? The color scheme is great. The pink and white text really stand out on the player’s dark jerseyThe picture of the player is very intense and high quality. It definitely grabs your attention.The gloves and sweat band also really contrast with the rest of the player’s clothes, which really helps the image stand out more.Is the amount of copy (text) working for the purpose of this email? Is it effective? Why or why not? There is far too much text on the screen for the purpose of the email.The purpose is awareness, however they are very redundant in their initial text.They could easily make the “Sport your support” with the ribbon logo the title portion above the player.It would get straight to the point, and would leave a greater opportunity for the main offer and call to action to be noticed more easily.
Design:We provided an image of an out of focus field, slowly drawing focus to the center point, a food baller’s extended leg in a pink and black shoe.The player looks incredibly tough (veins popping out of arm), yet is wearing pink in hopes of obliterating any negative connotation with the color and the masculinity/toughness of sports.There is also a series of legs down the line, all wearing the pink. The guy in focus is not the only one. This shows adoption of the color pink into the tough attitude associated with sports.Below the main picture are two secondary images. The image on the left illustrates a man grabbing a football with the pink ribbon in the center, complete with the NFL logo as the pin holding it together.The image on the right illustrates a basic, but clean and clear pink ribbon, tied together by Dick’s Sporting Goods. “Breast Cancer Awareness Month” is written alongside of the logo on the left. The clean black on white differentiates the message from the others, almost highlighting the importance of “Breast Cancer Awareness Month”.We kept the Navigation header to keep consistent with the format DICK’S uses in their emails. We wanted it to look familiar enough: providing less work in processing the information so they get to the main message quicker.Offer:The offer is clear, concise, and to the point-no frills to keep with the “tough” theme– much of what the original Dick’s Sporting Goods ad lacked.“BUY PINK. GET FREE SHIPPING.”We kept the offers above ours for Free Shipping over $49 and for the World Series Promotion, because this is the last day of the Pink promotion, so in the event they don’t open the email in time or are uninterested, they still have other relevant promotions that may draw them to our site and make a purchase.Call-to-Action:We also used “Shop now >>” as our CTA. We wanted to keep the clear, concise theme going. We want them to shop and thought the word shop is more inviting than Buy.However, we enlarged the CTA image/click box in order to draw more attention to it.We positioned it a part of the photo where there was no conflict with the original image.It is enlarged upon the grass, making it stand out even more. Unlike the previous “Shop now>>”, which was much smaller and slightly intrusive on the main image.Body:The “Tough Guys Wear Pink” is a simple, but powerful point that even the toughest guys can now embrace pink… both as a fashion statement, and in support of Breast Cancer Awareness.The text is in rough and tough, slightly spray painted block letters – illustrating the rough and tumble mood to the ad’s point.We kept the “Sport Your Support” because it’s a well known saying related to the breast cancer awareness cause used by sports companies and teams--and people would know the Pink we’re talking about is associated with the cause.
Subject: “Last Day for Free Shipping! DICK’S Sporting Goods Wears Pink”We tried to bring incentive by alerting the recipient that it’s the last day to get the free shipping offer. This means they are more likely to open the email now instead of putting it off. We included the company name because from the lecture notes it seemed more effective than leaving the company name out. The recipient will recognize the company and since this is a mailing list they’ve signed up for the spam block probably won’t block the email even though it includes the word Free.To: Jan AhrensWe couldn’t figure out how to designate how the email recipients name appeared on the email, but our intention was to include the full name, first name first. Because this is also for a cause, we felt we should include the last name to keep it professional.From: DICK’S Sporting Goods <DSGpinkribbon@email.dcsg.com>We had the email come from the company, and not the pink ribbon department or from a person. The CEO is not the face of the company, so there was no point in making the email come from him. We did, however, have the email address be specifically from the pink ribbon department of the company. The recipient will recognize the DSG and the pink ribbon cause will be reinforced being attached the DSG name. The email will also be directed to appropriate department for a quicker and more efficient response time in the case that someone responds to the email.