While visiting a Macy's store, the author noticed that all 36 elves on the shelf displayed were light-skinned boys with brown hair and blue eyes. When asking a staff member if elves with different characteristics were available, they said the store did not have any and could not order any from other Macy's locations or their website. Though elves may seem trivial, this highlights how stereotypes and inequities can be subtly embedded even in unexpected places if one pays attention, but also presents opportunities to promote more diversity and inclusion.