This document provides guidance on how to effectively structure and deliver an elevator pitch. It recommends modeling a pitch after a movie by including elements of drama, suspense and resolution. The suggested structure involves introducing the problem, the solution, competitive advantages, market size, and a call to action. Examples are given of what to avoid such as talking too long, focusing on features rather than outcomes, failing to identify customer benefits, targeting the wrong audience, and omitting a call to action. Games and examples are referenced to help practice delivering successful elevator pitches.

1. ELEVATOR PITCH

2. LEARN THE CHEMISTRY OF SUCCESS

3. LIKE IN THE MOVIES
ATTENTIONSPAN
TIME
DRAMA
SUSPENSE
RESOLUTION

4. GOOD PITCH
http://www.youtube.com/watch?v=zumkSeC2u3M
http://www.youtube.com/watch?v=RidDRTl_SQs
BAD PITCH

5. EP STRUCTURE
1. Icebreaker (optional)
2. What is the problem?
3. What is the solution?
4. 1-3 competitive advantages?
5. How big is the market?
6. Your offer (what you give + what you seek)

6. HOW TO FAIL AN ELEVATOR PITCH
1. TALK TOO LONG
2. TALK ABOUT FEATURES NOT ABOUT
BUSINESS OUTCOME
3. WHAT DO YOU DO = WHAT YOU DO FOR ME
4. TALK THE WRONG GUYS THE WRONG FACTS
5. DO NOT CALL TO ACTION

7. GAME 1: BLIND PITCH

8. GAME 2: ELEVATOR

9. GAME 3: DRAGON’S DEN