2. Introduction
Effective Media is a media expert
specializing in marketing solutions.
Unlike traditional media agencies,
we’re not stuck with conventional
planning based on reasonable
spending of the budget.
Our approach is not limited by “ad
spaces”. For us, everything and
everybody we can use to
communicate our target audience is
a Media.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
4. Advantages / Mirror ads
Audience
The best (100%) gender segmentation. Opportunity for income
level segmentation, based on venues.
Environment
not cluttered, one-to-one contact; highly relevant for many
categories (home care, personal care, etc.).
Probability of ad viewing
In WC, for image mirrors - 100% among people washing their
hands, and for video mirrors - 100% for people using paper
towels.
Accountability
Opportunity to give approximate audience size.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
5. 100% Image Mirror
• Ad mirror is a new step in advertising and a new medium.
It’s a combination of mirror and light box.
• It appears as a light box when there is nobody in front of it,
when somebody approaches, it turns into regular mirror.
• It works with motion sensor.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
6. 30% Image Mirror
• 30% Image ad mirror functions vice versa. At first glance
it’s a regular mirror, but when somebody approaches , at
the bottom on 30% of its’ surface appears advertising.
• It has a surprising effect and will impress audience.
• It doesn’t limit a person from looking at him/herself on the
mirror.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
7. Video Ad Mirror
• Video ad mirror works in the same way as 30% image
mirror. At first glance it’s a regular mirror, but when
somebody approaches, at the bottom of it appears small
video advertising with sound.
• It has a surprising effect and will impress audience.
• It doesn’t limit a person from looking at him/herself on the
mirror.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
8. Places / Ad Mirrors
• These mirrors are to be installed in WCs and halls of:
- Restaurants - Fitness and Spas
- Shopping malls - Theaters
- Business centers - Airport
- Concert halls - Public toilets
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
9. Coverage / Ad Mirrors
• Our mirrors will be placed at most popular places of Baku
• At first stage will be available:
30% Image Mirrors – 200 pcs,
100% Image Mirrors – 100 pcs,
Video Ad Mirrors – 100 pcs
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
