Advertising inside Baku Taxi. Bakı Taksi-də reklam. Реклама в такси.

1. ©
2015
EFFECTIVE
Media
Proposal
For
Ad Placement

2. Introduction
Effective Media is a media expert
specializing in marketing solutions.
Unlike traditional media agencies,
we’re not stuck with conventional
planning based on reasonable
spending of the budget.
Our approach is not limited by “ad
spaces”. For us, everything and
everybody we can use to
communicate our target audience is
a Media.
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az

3. Baki Taksi
Advertising
©
2015
EFFECTIVE
Media

4. AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az
|
www.effectivemedia.az
Advantages / TAXI ads
Environment
not cluttered, one-to-one contact; people are open to receive
information.
Average trip duration 15 minutes
Highest rate of each ad impression (5 minutes entertainment/2.5
minutes ad block).
Content
Commercials are mixed with entertaining videos.

5. • On the door we’ll install thin LED lightbox to
attract more attention.
• The posters under the seats will be placed
into acrylic display.
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az
|
www.effectivemedia.az
Posters

6. Posters
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|

7. •The display will open when the driver turns on the taxi
meter.
•The advertisement will start automatically.
•Passengers will be able to switch it off and to mute sound
and adjust volume.
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az
|
www.effectivemedia.az
Video display
The place of the display on in the image
is approximate and will be adjusted for the
passengers convenience.

8. Video display
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az

9. • “Baku Taxi” has more than 500 taxi cabs. At the moment,
lightboxes, posters & monitors are installed inside of the
most active 500 cabs.
• Each taxi receives 15-16 orders a day, with average 2
passenger per a drive.
• About 450.000 contacts per month.
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az
|
www.effectivemedia.az
Coverage
/
TAXI
ads

10. Content
/
TAXI
ads
To reduce annoyance from advertising we added entertaining
videos mixed with commercials.
We believe that it’s easier to sell to happy people.
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az
|
www.effectivemedia.az

11. • Your ad will be placed in 500 taxis and will work for your
marketing goals 7/24.
• You will reach upper middle income audience at their
receptivity moment.
AF
Business
House,
Baku
/
Azerbaijan
+99412
437
93
43
|
info@effectivemedia.az
|
www.effectivemedia.az
Our
Services
/
TAXI
ads
• We are the exclusive seller of ad places on LCD monitors
inside the cabs of “Baku Taxi” LLC.
500 TAXI
500
MONITOR
24 HOUR
SERVICE
500
TAXI
500
lightboxes
1000
posters

12. Thanks for attention
Address:
203
Nizami
str,
AF
Business
House,
Baku
AZ
1000
Phone:
+99412
437
93
43
+99470
222
86
66
elchin@effectivemedia.az
www.effectivemedia.az
©
2015
EFFECTIVE
Media