EECI 2009 Keynote
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Keynote given at the European ExpressionEngine & CodeIgniter conference (http://eeci2009.com). You can see a video of the keynote on Vimeo: http://www.vimeo.com/7260725
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EECI 2009 Keynote
- 1. Foundations: ExpressionEngine 2.0 Leslie Camacho President, EllisLab Inc. leslie.camacho@ellislab.com http://twitter.com/knight777
- 2. The Journey to 2.0
- 3. The Journey to 2.0 It started 9 years ago with Nancy Sinatra...
- 4. The Journey to 2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog
- 5. The Journey to 2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog Enable creativity by staying out of the way
- 6. The Journey to 2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog Enable creativity by staying out of the way Make as little assumptions as possible
- 8. Community Driven We sold it as a blogging tool. You used it as a CMS. Quickly outgrew its “blog tool” roots. First glimpse at what the community would become.
- 10. ExpressionEngine 1.0 2 years to create (one year in beta) 70,000+ lines of code Launched with 17 Add-ons
- 11. ExpressionEngine 1.6.8 • 168,000+ lines of code • 30 1st Party add-ons • Hundreds of 3rd party add-ons • Here’s what you are doing with EE...
- 20. The Trend
- 21. The Trend These web sites are really custom web applications.
- 22. The Trend These web sites are really custom web applications. They bridge with other solutions.
- 23. The Trend These web sites are really custom web applications. They bridge with other solutions. Tight integration is becoming a necessity.
- 24. The Trend These web sites are really custom web applications. They bridge with other solutions. Tight integration is becoming a necessity. EE 1.x is used as a framework.
- 25. The Future A web professional’s success will be the ability to deliver websites that are web applications customized to specific client needs. The line between website and web application is disappearing.
- 27. EE 2.0: The Foundation ExpressionEngine the best commercial CMS Proven in the market. 102,000+ Members registered. CodeIgniter is a highly praised framework. Rasmus Lerdorf, creator the PHP programming language, prefers CodeIgniter “because it is faster, lighter and the least like a framework.”
- 28. ExpressionEngine + CodeIgniter = Next gen web publishing
- 30. EE 2.0: Features!!! • Features still important! • 50+ new features/improvements • Brand new UI • File Manager • Image Editor • Emphasis on control
- 31. EE 2.1 • EE 1.0 to EE 1.6.8 implemented hundreds of new features and updates based on community feature requests. • Return to a normal EllisLab dev cycle • Performance, Security, Stability review
- 32. Pricing
- 35. Pricing Non-commercial $149 Commercial $299 Upgrade = $50 for EE 1.6.3+
- 36. Pricing Non-commercial $149 Commercial $299 Upgrade = $50 for EE 1.6.3+ Corporate licensing/support on fast track
- 37. The Freelancer Freelancer $99 Specifically for a small web agency’s professional website (5 people or less) Client work requires Non-commercial or Commercial license
- 38. The Transition • EE 1.6.8 will be available as a download for all EE 2.0 purchases. You can use one or the other on a single license, but not both. • Upgrade from 1.6.8 to 2.0 for free in the above scenario. • More details will be available closer to release.
- 40. And now, a message from Derek Jones, CTO
- 41. **jones video**
- 42. ExpressionEngine 2.0 December 1st, 2009
- 43. See EE 2.0 • Look for Derek, Leslie, or John Henry in the Lounge, we’ll give you a tour. • Exclusive look at EE 2.0 from EE Insider, (http://eeinsider.com) starting Monday. • More information throughout November
- 44. Q &A
Editor's Notes
- - Welcome to EECI - Thank you to... - Whoooz Webmedia: Adrian, Janneke, Louise, & Robert - Sponsors: Mailchimp, EngineHosting, Erskine - Speakers: I’m looking forward to seeing how you push the limits - Everyone here. May this be the first of many.
- - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
- - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
- - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
- - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
- How we got started Can’t install pM Pro 1.0 anymore because it requires php3.
- The hype was all about blogs, but the innovators build websites faster, more efficiently, and competed at new levels. My story as business case because it describes a large number of our community
- Pushing Boundaries This is what our community does; guides development Community went beyond blogging quickly Led directly to ExpressionEngine Stats on improvements, features, implemented feature requests Setting the stage for 2.0
- Talk about the success of the last 3-4 years
- Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
- Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
- Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
- Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
- Embraced by the well known. Used by everybody. Affordable. Commercial, but embraces open source. CI is open source, leveraging jQuery Best of both worlds, brought together.
- Talk about the specific goals of 2.0. Control specifically in: Installation Templates Presentation
- Pitch DA’s presentation on feature development, EE 2 new feature demo Leopard to Snow Leopard
- Around 55% of all new customers in 2009 were by freelancers. At least that’s what the survey indicates.