Foundations:
ExpressionEngine 2.0
            Leslie Camacho
        President, EllisLab Inc.
    leslie.camacho@ellislab.com
    http://twitter.com/knight777
The Journey to 2.0
The Journey to 2.0

It started 9 years ago with Nancy Sinatra...
The Journey to 2.0

It started 9 years ago with Nancy Sinatra...
Rick needed to build a website, not a blog
The Journey to 2.0

It started 9 years ago with Nancy Sinatra...
Rick needed to build a website, not a blog
Enable creativity by staying out of the way
The Journey to 2.0

It started 9 years ago with Nancy Sinatra...
Rick needed to build a website, not a blog
Enable creativity by staying out of the way
Make as little assumptions as possible
Community Driven

We sold it as a blogging tool.
You used it as a CMS.
Quickly outgrew its “blog tool” roots.
First glimpse at what the community would
become.
ExpressionEngine 1.0

2 years to create (one year in beta)
70,000+ lines of code
Launched with 17 Add-ons
ExpressionEngine 1.6.8

• 168,000+ lines of code
• 30 1st Party add-ons
• Hundreds of 3rd party add-ons
• Here’s what you are doing with EE...
The Trend
The Trend

These web sites are really custom web
applications.
The Trend

These web sites are really custom web
applications.
They bridge with other solutions.
The Trend

These web sites are really custom web
applications.
They bridge with other solutions.
Tight integration is becoming a necessity.
The Trend

These web sites are really custom web
applications.
They bridge with other solutions.
Tight integration is becoming a necessity.
EE 1.x is used as a framework.
The Future

A web professional’s success will be the ability
to deliver websites that are web applications
customized to specific client needs.
The line between website and web application
is disappearing.
Foundation > Features
EE 2.0: The Foundation
ExpressionEngine the best commercial CMS
Proven in the market.
102,000+ Members registered.
CodeIgniter is a highly praised framework.
Rasmus Lerdorf, creator the PHP
programming language, prefers CodeIgniter
“because it is faster, lighter and the least like a
framework.”
ExpressionEngine + CodeIgniter =
    Next gen web publishing
EE 2.0: Features!!!
• Features still important!
• 50+ new features/improvements
• Brand new UI
• File Manager
• Image Editor
• Emphasis on control
EE 2.1

• EE 1.0 to EE 1.6.8 implemented hundreds of
  new features and updates based on
  community feature requests.
• Return to a normal EllisLab dev cycle
• Performance, Security, Stability review
Pricing
Pricing

Non-commercial $149
Pricing

Non-commercial $149
Commercial $299
Pricing

Non-commercial $149
Commercial $299
Upgrade = $50 for EE 1.6.3+
Pricing

Non-commercial $149
Commercial $299
Upgrade = $50 for EE 1.6.3+
Corporate licensing/support on fast track
The Freelancer

Freelancer $99
Specifically for a small web agency’s
professional website (5 people or less)
Client work requires Non-commercial or
Commercial license
The Transition
• EE 1.6.8 will be available as a download for
  all EE 2.0 purchases. You can use one or the
  other on a single license, but not both.
• Upgrade from 1.6.8 to 2.0 for free in the
  above scenario.
• More details will be available closer to
  release.
And now, a message from
   Derek Jones, CTO
**jones video**
ExpressionEngine 2.0

December 1st, 2009
See EE 2.0

• Look for Derek, Leslie, or John Henry in the
  Lounge, we’ll give you a tour.
• Exclusive look at EE 2.0 from EE Insider,
  (http://eeinsider.com) starting Monday.
• More information throughout November
Q &A

EECI 2009 Keynote

  • 1.
    Foundations: ExpressionEngine 2.0 Leslie Camacho President, EllisLab Inc. leslie.camacho@ellislab.com http://twitter.com/knight777
  • 2.
  • 3.
    The Journey to2.0 It started 9 years ago with Nancy Sinatra...
  • 4.
    The Journey to2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog
  • 5.
    The Journey to2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog Enable creativity by staying out of the way
  • 6.
    The Journey to2.0 It started 9 years ago with Nancy Sinatra... Rick needed to build a website, not a blog Enable creativity by staying out of the way Make as little assumptions as possible
  • 8.
    Community Driven We soldit as a blogging tool. You used it as a CMS. Quickly outgrew its “blog tool” roots. First glimpse at what the community would become.
  • 10.
    ExpressionEngine 1.0 2 yearsto create (one year in beta) 70,000+ lines of code Launched with 17 Add-ons
  • 11.
    ExpressionEngine 1.6.8 • 168,000+lines of code • 30 1st Party add-ons • Hundreds of 3rd party add-ons • Here’s what you are doing with EE...
  • 20.
  • 21.
    The Trend These websites are really custom web applications.
  • 22.
    The Trend These websites are really custom web applications. They bridge with other solutions.
  • 23.
    The Trend These websites are really custom web applications. They bridge with other solutions. Tight integration is becoming a necessity.
  • 24.
    The Trend These websites are really custom web applications. They bridge with other solutions. Tight integration is becoming a necessity. EE 1.x is used as a framework.
  • 25.
    The Future A webprofessional’s success will be the ability to deliver websites that are web applications customized to specific client needs. The line between website and web application is disappearing.
  • 26.
  • 27.
    EE 2.0: TheFoundation ExpressionEngine the best commercial CMS Proven in the market. 102,000+ Members registered. CodeIgniter is a highly praised framework. Rasmus Lerdorf, creator the PHP programming language, prefers CodeIgniter “because it is faster, lighter and the least like a framework.”
  • 28.
    ExpressionEngine + CodeIgniter= Next gen web publishing
  • 30.
    EE 2.0: Features!!! •Features still important! • 50+ new features/improvements • Brand new UI • File Manager • Image Editor • Emphasis on control
  • 31.
    EE 2.1 • EE1.0 to EE 1.6.8 implemented hundreds of new features and updates based on community feature requests. • Return to a normal EllisLab dev cycle • Performance, Security, Stability review
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
    Pricing Non-commercial $149 Commercial $299 Upgrade= $50 for EE 1.6.3+ Corporate licensing/support on fast track
  • 37.
    The Freelancer Freelancer $99 Specificallyfor a small web agency’s professional website (5 people or less) Client work requires Non-commercial or Commercial license
  • 38.
    The Transition • EE1.6.8 will be available as a download for all EE 2.0 purchases. You can use one or the other on a single license, but not both. • Upgrade from 1.6.8 to 2.0 for free in the above scenario. • More details will be available closer to release.
  • 40.
    And now, amessage from Derek Jones, CTO
  • 41.
  • 42.
  • 43.
    See EE 2.0 •Look for Derek, Leslie, or John Henry in the Lounge, we’ll give you a tour. • Exclusive look at EE 2.0 from EE Insider, (http://eeinsider.com) starting Monday. • More information throughout November
  • 44.

Editor's Notes

  • #2 - Welcome to EECI - Thank you to... - Whoooz Webmedia: Adrian, Janneke, Louise, & Robert - Sponsors: Mailchimp, EngineHosting, Erskine - Speakers: I’m looking forward to seeing how you push the limits - Everyone here. May this be the first of many.
  • #3 - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
  • #4 - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
  • #5 - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
  • #6 - Rick build a CMS from the very beginning. He build a site for Nancy, not a blog. - He wanted a balance of flexibility and control - He wanted something that stayed out of the way - He didn’t want the tool to make assumptions about what he wanted to create
  • #7 How we got started Can’t install pM Pro 1.0 anymore because it requires php3.
  • #8 The hype was all about blogs, but the innovators build websites faster, more efficiently, and competed at new levels. My story as business case because it describes a large number of our community
  • #10 Pushing Boundaries This is what our community does; guides development Community went beyond blogging quickly Led directly to ExpressionEngine Stats on improvements, features, implemented feature requests Setting the stage for 2.0
  • #11 Talk about the success of the last 3-4 years
  • #20 Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
  • #21 Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
  • #22 Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
  • #23 Majority of EE sites use only the default features. But the core community expands what’s possible everyday.
  • #26 Embraced by the well known. Used by everybody. Affordable. Commercial, but embraces open source. CI is open source, leveraging jQuery Best of both worlds, brought together.
  • #29 Talk about the specific goals of 2.0. Control specifically in: Installation Templates Presentation
  • #30 Pitch DA’s presentation on feature development, EE 2 new feature demo Leopard to Snow Leopard
  • #35 Around 55% of all new customers in 2009 were by freelancers. At least that’s what the survey indicates.