The document discusses the Economic Development Council of Collier County and its programs to promote economic growth in the region. The Council aims to promote innovation and entrepreneurship to support industry clusters and knowledge networks. Its goals are to increase income and jobs in the county by supporting local businesses and reducing money leaks. The Council advocates for new economic thinking focused on innovation-driven growth and public-private partnerships to spur entrepreneurship. It emphasizes the need for improved leadership, strategy, and tools to identify competitive advantages and connect research with areas able to apply it.

1. Economic Development Council of Collier County
Growing Great Ideas

2. Collier County Economic Development
Objective of the Program
Promote technological innovation and spur
entrepreneurship, which supports industry cluster
development and knowledge networks.
County Strategic Goal
To be the preferred location for innovative
entrepreneurs.
Growing Great Ideas

3. Economic Development in 60 Seconds
1 • Increase the volume of Rest of
Good income into the region
with competitive traded the
Money businesses that employ 1 World
primary jobs.
2 Collier County Traded
2 • Increase the velocity of Businesses
Neutral money circulating in the
region with local
Money businesses to create
more jobs. Local Businesses
3
3 • Reduce income leaks by
Bad reducing outside Another
Money purchases and workers Brain Drain and
who leave the area. Purchases Region
Source: Ed Morrison and I-Open, Distributed under a Creative Commons 3.0 attribution license.
Growing Great Ideas

4. The Realities We Face
Command and control will not work.
No one can tell anyone else what to do.
We are stuck on old thinking…To transform,
we will need new thinking…together.
Growing Great Ideas

5. Growing Great Ideas

6. Who is our Customer?
Growing Great Ideas

7. Economic Gardening
Growing Great Ideas

8. Business Expansion & Attraction
Growing Great Ideas

9. Regional Branding & Marketing
Growing Great Ideas

10. Innovation Economics
• Think Differently. Act Differently. Change our
conventional economic thinking.
• Innovation economics is based on the view that:
– innovation powers growth, and
– bold public-private partnerships to spur innovation
are required.
– www.innovationeconomics.org
Growing Great Ideas

11. Summary
• Move beyond traditional economic doctrine
policies
• Need for a convergence in strategy, governance,
innovation, and entrepreneurship.
• Lift skill sets of leaders
• Improve tools to diagnose competitive
advantages
Growing Great Ideas

12. Summary
• Keys to governance will be new policy
incentives for catalyst organizations as
conveners for innovation.
• Connect public research with areas best able
to use it.
• Entrepreneurship will continue to be a
priority.
Growing Great Ideas

13. Thank you
Economic Development Council of Collier County
3050 North Horseshoe Drive, Suite 120
Naples, FL 34105
edc@enaplesflorida.com
239/263-8989
Facebook – EDC, Project Innovation Group, Economic Gardening Group
Twitter.com/EDCCollier
YouTube.com/EDCCollier
Growing Great Ideas