The document discusses demand analysis for McDonald's and Subway pre and post lockdown. Demand analysis estimates customer demand for products/services and informs business decisions. It covers future and past analysis to understand success and failures. For new companies, demand analysis determines if sufficient demand exists and helps decide market entry viability. It also identifies high demand and low demand areas to inform advertising, product improvements, or competitive responses.

1. DEMAND ANALYSIS
McDonald's & Subway
Pre lock down & post lockdown

2. Demand analysis is a research done to estimate or
find out the customer demand for a product or
service in a particular market. Demand analysis is one
of the important consideration for a variety of
business decisions like determining sales forecasting,
pricing products/services, marketing and
advertisement spending, manufacturing decisions,
expansion planning etc. Demand analysis covers both
future and retrospective analysis so that they can
analyze the demand better and understand the
product/service's past success and failure too.

3. For a new company, the analysis can tell whether a
substantial demand exists for the product/service and given
the other information like number of competitors, size of
competitors, industry growth etc. It helps to decide if the
company could enter the market and generate enough
returns to sustain and advance its business. Demand
analysis helps in identifying key business areas where
demand is highest and areas which needs attention as very
low demand indicates different problems like either the
customers are not aware of the product/service and more
focus must be in advertisement and promotion or the
customer needs are not met by current product/service and
improvements are needed or competitors have sprung up
with better offerings etc.

4. Market identification
Business cycle
Product Niche
Evaluate competition

5. PROFIT COMPARISION

9. International Operated Markets:
• Most markets, such as France and Canada, have limited
operations including Drive-thru, Delivery and/or Take-away; some
restaurants within these markets may be closed, have limited
hours and/or restricted capacity.
• Several markets, such as Italy & Spain, have closed all
restaurants.
International Developmental Licensed Markets: Substantially all
restaurants are operating in Japan; China is operating ~95% of
restaurants; operating hours in most other countries are driven by
government regulations.

10. 1) CHICKEN
SANDWICH
2)CHICKEN -
BREAST
3)MASHED
POTATO WITH
GRAVY
4)CRISPY
COLONEL
SANDWICH
5)COLE SLAW
6)KENTUCKY
FRIED WINGS
7)MAC &
CHEESE
8)CHICKEN
POT PIE
9)EXTRA
CRISPY
TENDERS
10)CHICKEN
POPCORN
NUGGETS
MOST DEMANDED PRODUCTS OF KFC

15. REVENUE

17. 1) Big Mac 2)French Fries 3)Snack Wrap
4)Happy Meal
5)Egg
McMuffin
6)Baked Apple
Pie
7)Chicken
McNuggets
8Premium
Salads
9)Double
Cheeseburger
10)Mc Griddles
Breakfast
Sandwich
MOST DEMANDED PRODUCTS OF MCDONALDS

18. Every Second