Chris Boaz Head of Marketing Addressy As discovered in a recent study by Addressy, almost 20% of failed deliveries are due to inaccurate delivery address details provided by customers. In his presentation, Chris Boaz will highlight key findings from this study conducted by Addressy and Octopus Group which reveals the impact data quality can have on the retail industry. Preliminary results show how a staggering 48% of online shoppers have experienced address-related issues in the past.