3. GLOBALLY ONLINE
CUSTOMER
RETURN 25% OF
PURCHASED
70% because of
THE WRONG SIZE
UNCOMFORTABLE
EXPERIENCE
COST GENERATED FROM RETURNS:
SHIPPING
HANDLING
CREDIT CARD PROCESSING FEES
REPACKING
RESTOCKING
No. 1 REASON FOR CLOTHES RETURN:
NOT FITTING SIZE
80% of first time
customer that experiences
a return ACTUALLY NEVER
SHOPS WITH THAT
WEBSITE
INEFFECTIVENESS OF INVENTORY MANAGEMENT
70% of Chinese citizens
are ONLINE SHOPPERS
(413,25 mln)
4. WE AIM AT DECREASING THE NUMBER OF RETURNS FROM
ONLINE-SHOPPERS AND WOULD LIKE TO MAKE ONLINE
SHOPPING EXPERIENCE NOT ONLY MORE INTERESTING, BUT
ALSO MORE CREDIBLE FOR BOTH SHOPPERS AND RETAILERS.
VALUE PROPOSITION
6. 3D BODY SCANNING
MORE PRECISE MEASUREMENTS
HARMLESS WHITE LIGHT
NON-CONTACT
PERFECT MEASURE OF THE BODY
3D AVATAR
TRY ON CLOTHES ONLINE
STORE SHOPPING HISTORY
PERSONALIZED SUGGESTIONS
SHARING WITH FRIENDS
8. COMPETITORS: Successful Story
WHO? RESULTS:WHAT? GAPS:
Fully Measured
3D Prototype
• Bump sales to new
customers for 57%
• Achieve reduction in
Returns: Up to 77%
• 40% are buying
recommended size
• Customers manually
do the measurement and
input parameters
• Approximate
measurement of the size
and shape
• No Option of Chinese
language
• No Presence in the
Chinese market
9. WHY TECHNOLOGY
IBM EXISTING TECHNOLOGY IBM’S GOAL
• LEVERAGING COGNITIVE
TECHNOLOGY
• IMPLEMENTING THE CLOUD
TECHNOLOGY
IBM ADDED VALUE
• COGNITIVE LEARNING
• 3D MODELLING FOR THE
CLOTHES
• MORE ACCURATE BODY
MEASUREMENT
12. IBM FASHION RETAILER
HELP RETAILERS MAKE
SALEABLE CLOTHES
COLLECT MEASUREMENT
AND PREFERENCES DATA
MASS-CUSTOMIZATION
BRAND LOYALTY
GO GLOBAL
SIZE OF THE PRIZE
