Easy Group is an airline company owned by serial entrepreneur Stelios Haji-Ioannou that offers low-cost flights with minimal service at lower prices by having customers book directly themselves online, with the understanding that the lower price means no extras and getting exactly what is paid for, in order to save costs and reinvest in advertising.

1. Easy Group, based on the Yield Management principle

2. owned by Stelios Haji-Ioannou , a serial entrepreneur.

4. You get minimum service, for lower price.

5. You book the service yourself.

6. You get what you pay for, don’t expect more!

7. They use the cost savings to make advertising.