Farzad Ehsani is the CEO of Fluential, a company developing voice recognition technology to allow travelers to speak to their mobile phones like speaking to a travel agent. Fluential has invested $10 million in research and development over 85 person-years to build accurate voice recognition technology with pending and granted patents. Fluential focuses on applying this voice dialog interface technology to the travel industry to help with travel planning, booking, information while traveling, and in destinations.