Smart Small E-Business Ideas Report

Dr. Zia Ahmed
MBA, CIFP, PhD.
zia@milestonevison.com
www.ziaahmedkhan.com
Zia Ahmed Developmental Initiative
Smart Small E – Business Ideas

1 zia@milestonevision.com | Zia Ahmed Developmental Initiative
Contents
I. Accelerating Entrepreneurship in the Middle East and North Africa ...................................................3
II. Smart, Small e-business Ideas...............................................................................................................4
• What you should start?.....................................................................................................................4
• Why e-solution?................................................................................................................................4
III. Smart Small e-Ideas...........................................................................................................................6
• Financials...........................................................................................................................................7
IV. Global - 2015 Forecast Highlights .....................................................................................................8
• IP Traffic ............................................................................................................................................8
• Internet Traffic..................................................................................................................................9
• Internet Video.................................................................................................................................10
• Mobile.............................................................................................................................................11
• Device Growth ................................................................................................................................12
V. 1000 Days to Success..........................................................................................................................16
VI. Ethical, ethnic e-Shop .....................................................................................................................19
• What does it mean ethnic?.............................................................................................................19
• What is ethical?...............................................................................................................................20
• Fair Trade principles:.......................................................................................................................21
• The Financials..................................................................................................................................24
VII. Halal Food e shop............................................................................................................................25
• The market potential ......................................................................................................................25
• Halal – A New Growth Area ............................................................................................................25
• TOWARDS A HALAL ECONOMY – THE POWER OF VALUES IN GLOBAL MARKETS..........................27
• Islam concerned itself with three aspects of the Muslim's food:...................................................29
VIII. Organic Agriculture and Production ...............................................................................................31
• Organic Home Business Opportunity is: .........................................................................................31
Welcome to Fairly Traded Organics.......................................................................................................32
• A BOOMING, ETHICAL INDUSTRY....................................................................................................32
• Organic industry targets Rs 4,000 cr by 2012 (USD 1 billion) .........................................................34
• US Organic Food Industry to Grow Over 12% CAGR by 2014.........................................................34
• Industry Statistics and Projected Growth .......................................................................................35
• It hasn't been easy. .........................................................................................................................36

IX. “Home and House” e-shop .............................................................................................................37
• The Concept....................................................................................................................................37
• The Rental Services.........................................................................................................................37
• Buy Sell Interface ............................................................................................................................38
• Home Solutions...............................................................................................................................40
X. E -MEDIA .............................................................................................................................................41
• ROLE & OBJECTIVE OF e- MEDIA CENTER.......................................................................................41
• Theme of Media Center - Specific to the Target Market................................................................41
• E-Media Portal ................................................................................................................................42
XI. The Concept of e-motor solution....................................................................................................45
• Buying a car is just start of journey.................................................................................................46
• World’s 10 Largest Auto Markets ...................................................................................................46
• OPPORTUNITIES..............................................................................................................................50
• Top Reasons People Buy New Cars .................................................................................................52
• 5 Reasons Why People Buy Sport Utility Vehicles ..........................................................................54
• Car Shopping - Why do people buy?...............................................................................................55
• Cost vs. value: Why I bought a new car..........................................................................................57
Why People Buy Luxury Cars ..............................................................................................................59
XII. Virtual Food World – Order online your dream menu ...................................................................61
• What is there on the Portal............................................................................................................61
XIII. How web entrepreneurs made money...........................................................................................70
• Facebook 'App Economy' creates 182,000 US jobs: Study .............................................................70
• HOW CONTENT CREATORS MAKE MONEY ON YOUTUBE ..............................................................71
• Indian e-commerce: How it is evolving...........................................................................................72
• New click on the block ....................................................................................................................74
• MANY NICHE E-COMMERCE PORTALS HAVE SPRUNG UP AND PROMISE AN EXPERTISE THAT
OFFLINE RETAIL CANNOT........................................................................................................................75
• Virtual and Artificial, but 58,000 Want Course...............................................................................76
• Websites offering specialist medical opinion a hit with patients...................................................76
• Business Trends: Zuckerberg's Facebook helps small town entrepreneurs fuel ambitions...........78
• ONLINE CLASSIFIEDS: THE NEXT BIG THING ON THE INTERNET .....................................................80

I. Accelerating Entrepreneurship in the Middle East
and North Africa
One of MENA's top priorities in the coming years is job creation for a youthful population whose size
and energy could either catapult economic activity at home, or be lost to better opportunities abroad
While capitalizing on the potential talent of the youth generation is no small task, it may prove an
essential move for countries in MENA if they are to retain said talent for the benefit of the economy.
According to the World Economic Forum, 75 million jobs must be created by 2020 - but how can the
region, in just nine years, create 40 per cent more jobs than are currently?
The Middle East and North Africa (MENA) has one of the world's youngest workforces, with more than
half of its population under 25. This situation poses both enormous opportunities and challenges; a
large, motivated generation of young working people can propel grown and prosperity for entire
countries, as was seen in the West post-World War II and is currently happening in China. The challenge
comes in providing enough jobs and opportunities to keep the youth engaged and, most importantly, to
prevent loss of talent due to emigration.
An initial glance at entrepreneurial activity in MENA suggests that it is robust; Arab countries average
out at 13 per cent of the region's working population engaged in entrepreneurial activity, which is
considerably higher than (more than doubly so in some cases) the USA (8 per cent), UK (6 per cent) or
Japan (3 per cent).
However, the statistics are deceptive; such high percentages are driven by necessity as low-end
merchants seek to satisfy their basic needs. This type of entrepreneur deserves government support,
but governments must focus their efforts on those high-value entrepreneurs who are truly innovative,
or who are able to recognize and seize an opportunity in the market. This type of startup activity has
positive spillover on job growth and economy development, and is worth encouraging; indeed, some
governments have established targeted initiatives (Qatar's Science and Technology Park, Oman's SANAD
programme and Tunisia's Centre des Jeunes Dirigeants d'Enterprise) to do just that.

II. Smart, Small e-business Ideas
Starting a business is a dream of many young people. New business startup, small and medium is the
only solution to the present status of unemployment. It has never been so easy and less expensive to
start a business. I will be writing series of articles. “What to Do”? How to do? This is first hub in this
series of start business Ideas. Entrepreneurs with zeal do excel need ideas to excel. Money will always
be a secondary, primary will always zeal and motivation to do something. If we look at history of great
entrepreneurs and business leaders, they excelled because of their zeal and determination.
• What you should start?
The first thing is look around with open eyes, see to whom you want to serve. This is your target market.
Then just find out what really they are looking for, service and product at customers door. This is what is
most important, solutions to daily needs of your target market.
This is an era of virtual world. Everything is online. Peoples are seating, attached to their world 24/7.
This may be a PC, a Laptop or a mobile. Somehow they are always connected to it. Reach has become
very easy. Your customers are just a click away from you. If you satisfy their needs then you are the
winner. The winning formula is very simple. Customer Satisfaction, this is definition of quality product
and services.
• Why e-solution?
According to McKinsey Report internet economy is larger than the entire economies of Canada or Spain.
The Internet contributed about $1.67 trillion to global gross domestic product in 2009. Roughly 2 billion
people now use the Internet and exchange $8 trillion each year through e-commerce.
The Cisco Report is no different; it shows how the future of internet will change this world forever. Get
ready for the change, the first mover is the winner. Small but beautiful solution to needs of the people
will be the winning formula.

Global internet traffic has increased eight times over the past 5 years, and will increase four times over
the next 5 years. Overall, internet traffic will grow at a compound annual growth rate (CAGR) of 32
percent from 2010 to 2015. In 2010, only 3 percent of Internet traffic originated with non-PC devices,
but by 2015 the non-PC share of Internet traffic will grow to 15 percent. Busy-hour traffic will increase
five times by 2015, while average traffic will increase four times. During an average hour in 2015, the
traffic will be equivalent to 200 million people streaming high-definition video continuously. During the
busy hour in 2015, the traffic will be equivalent to 500 million people streaming high-definition video
continuously.
Globally, mobile data traffic will increase 26 times between 2010 and 2015. Global mobile data traffic
will grow three times faster than fixed IP traffic from 2010 to 2015. Global mobile data traffic was 1
percent of total IP traffic in 2010, and will be 8 percent of total IP traffic in 2015.

III. Smart Small e-Ideas
These are the ideas and solutions which will not need big money but will need zeal, motivation to
succeed and commitment for the ideas. There can be many more such ideas which can do great in the
present internet economy.
1. Ethical, ethnic e-Shop – There is great demand for the product which is produced by socially
responsible enterprises. There is great demand for ethnic product. The combination of ethnic
and ethical product is one of the bestselling ideas for e-shop.
2. Halal e shop – Halal is one of the fastest growing industry sectors. Muslim population in the
world is almost 1.6 billion which is 30% and above the total world population. It is growing at
1.8% per annum. Some of the Muslim countries are richest in the world and has very big
sovereign wealth fund. This industry is growing fast because of changing awareness among the
Muslims. This industry varies from food products to its core to finance, banking,
pharmaceuticals, agriculture and definitely travel, tourism and logistic. The needs of this
population are underserved. The travellers found it very difficult in west to find Halal Food while
travelling. This is world’s fastest growing travel and tourism sector.
3. Organic, Ethical e-shop – Health cautious population is looking for the organic product. The
products which are organically produced and will not have any chemicals in it. Such products will
have great demands. Organically certified products are growing fast in the market and e-shop
for it will definitely perform well.
4. Fresh vegetable, fruit and grocery e-shop – (e-kitchen) here the idea is to provide service to
working and busy singles and couples. Whatever fresh vegetable they need deliver at their door.
Not only the fresh vegetable but every kitchen needs. Whatever they want to cook just click and
will be deliver. Definitely in big metros where time is precious definitely idea will fly.
5. Order online e-restaurant - This is innovative way of selling food. You will have menu of many
top, big and small restaurants on your e-shop. Customers will order their choice online. E-shop
will place the order to the restaurant and will charge small top up on the charges. The food will
be delivered within next 45 minutes on doorstep of customer.
6. “Home and House” e-shop – This is classic definition “home is built with heart and house is built
with brick.” The solution within the structure which deal with human and which deal with

material are combined at one place. This means the solutions for renting home, buying home,
furnishing and repairing of home along with all the work required in home, this may leakages or
may be painting. All solutions and needs at one click of point.
7. All solution e-shop – When one wakes up in the morning and finds he need gas cylinder, just
order online and will be delivered. Not only this electricity bills, telephone bills. Which doctor is
good and where to go shopping. This weekend tour and next weekend party. Every solution and
information on one click. Just log in and get, from morning to night every need at click of button.
Just think what is needed and click to find it there.
8. Motoring solution e-shop (repairing, rentals and taxi). – Car needs servicing and there is no time,
solution is ready, it will be picked and get serviced. Hiring of taxi or rental or anything which is
related to car, or motor and solution is ready. Not only this, when stuck on the road and needs
help, just dial or click from your smart phone and problem will be solved.
These are few ideas which will do great, but there may be many more which are just fascinating. Success
comes with determination to succeed. The motivation and struggle along with meticulous planning will
take you to the height.
These are small ideas which can be easily replicated and multiplied easily and can become big ideas.
• Financials
Starting business, you do not need money. What is required to start a business is your motivation,
commitment to the idea. The more important is your own confidence in the idea. These are the small
and micro enterprises which and started with just $ 5000 and below and can become, a million dollar
business.

IV. Global - 2015 Forecast Highlights
• IP Traffic
Globally, IP traffic will grow 4-fold from 2010 to 2015, a compound annual growth rate of 32%.
Globally, IP traffic will reach 80.5 Exabytes per month in 2015, up from 20.2 Exabytes per month in 2010.
Global IP networks will carry 2.6 Exabytes per day in 2015, up from 664 Petabytes per day in 2010.
Globally, IP traffic will reach an annual run rate of 965.5 Exabytes in 2015, up from an annual run rate of
242.4 Exabytes in 2010.
Global IP traffic in 2015 will be equivalent to 241 billion DVDs per year, 20 billion DVDs per month, or 28
million DVDs per hour.
In 2015, the equivalent of an archive of all movies ever made will cross Global IP networks every 4
minutes.
Globally, IP traffic will reach 11 Gigabytes per capita in 2015, up from 3 Gigabytes per capita in 2010.
Globally, average IP traffic will reach 245 Tbps in 2015, the equivalent of 204,100,000 people streaming
Internet HD video simultaneously, all day, every day.

• Internet Traffic
Globally, Internet traffic will grow 4-fold from 2010 to 2015, a compound annual growth rate of 34%.
Globally, peak Internet traffic will grow 5-fold from 2010 to 2015, a compound annual growth rate of
39%.
Globally, Internet traffic will reach 65.3 Exabytes per month in 2015, up from 15.2 Exabytes per month
in 2010.
Global Internet traffic will be 2.1 Exabytes per day in 2015, up from 500 Petabytes per day in 2010.
Global Internet traffic in 2015 will be equivalent to 196 billion DVDs per year, 16 billion DVDs per month,
or 22 million DVDs per hour.
In 2015, the equivalent of an archive of all movies ever made will cross the Internet every 5 minutes.
Global Internet traffic in 2015 will be equivalent to 39x the volume of the entire Global Internet in 2005.
Globally, Internet traffic will reach 9 Gigabytes per capita in 2015, up from 2 Gigabytes per capita in
2010.
Globally, average Internet traffic will reach 199 Tbps in 2015, the equivalent of 165,680,000 people
streaming Internet HD video simultaneously.
Globally, busy hour Internet traffic will reach 515 Tbps in 2015, the equivalent of 429,250,000 people
streaming Internet HD video simultaneously.

• Internet Video
Globally, Internet video traffic will be 61% of all consumer Internet traffic in 2015, up from 40% in 2010.
Globally, 3 trillion minutes of video content will cross the Internet each month in 2015, up from 627
billion in 2010.
Globally, 3 trillion minutes (5 million years) of video content will cross the Internet each month in 2015.
That's 1 million minutes of video streamed or downloaded every second.
Video exceeds half of Global consumer Internet traffic by year-end 2012.
Globally, long form Internet video traffic is 4.2X greater than short form Internet video traffic.
Globally, Internet-Video-to-TV traffic will be 17% of consumer Internet video traffic in 2015, up from 7%
in 2010.
Globally, Internet-Video-to-TV traffic will increase 17-fold between 2010 and 2015.

• Mobile
Globally, mobile data traffic will grow 26-fold from 2010 to 2015, a compound annual growth rate of
92%.
Globally, mobile data traffic will reach 6.3 Exabytes per month in 2015, up from 237 Petabytes per
month in 2010.
Global mobile data traffic will grow 3 times faster than Global fixed IP traffic from 2010 to 2015.
Global Mobile was 1% of total IP traffic in 2010, and will be 8% of total IP traffic in 2015.
Globally, mobile data traffic in 2015 will be equivalent to 3x the volume of the entire Global Internet in
2005.

• Device Growth
Globally, there will be 15 billion networked devices in 2015, up from 7 billion in 2010.
Globally, there will be 2.0 networked devices per capita in 2015, up from 1.0 per capita in 2010.
Broadband Speed Evolution
Globally, the average broadband speed will grow 4.0-fold from 2010 to 2015, from 7.0 Mbps to 28
Mbps.
Globally, 68% of broadband connections will be faster than 5 Mbps in 2015, up from 41% today.
Globally, 40% of broadband connections will be faster than 10 Mbps in 2015, up from 24% today.
Globally, the average mobile connection speed will grow 10-fold from 2010 to 2015, reaching 2,220 kbps
in 2015.
Average Traffic per User and Household
Globally, the average Internet user will generate 24.8 gigabytes of Internet traffic per month in 2015, up
240% from 7.3 gigabytes per month in 2010, a CAGR of 28%.
Globally, the average Internet household will generate 61.8 gigabytes of Internet traffic per month in
2015, up 263% from 17.0 gigabytes per month in 2010, a CAGR of 29%.

Globally, there will be 175 million Internet households (21.5% of all Internet households) generating
more than 50 gigabytes per month in 2015, up from 62 million in 2010.
Globally, there will be 125 million Internet households (15.3% of all Internet households) generating
more than 100 gigabytes per month in 2015, up from 35 million in 2010.
Globally, there will be 72 million Internet households (8.8% of all Internet households) generating more
than 200 gigabytes per month in 2015.
Globally, there will be 21 million households (2.6% of all Internet households) generating more than 500
gigabytes per month in 2015.
Globally, there will be 6 million households (0.7% of all Internet households) generating more than a
terabyte per month in 2015.
Globally, the average mobile connection will generate 1,065 megabytes of mobile data traffic per month
in 2015, up from 63 megabytes in 2010.
Each year, Cisco's annual Visual Networking Index reveals some stunning facts about how the Internet is
growing. This year's forecast is no different.
Cisco predicts that the Internet will quadruple in size over the next four years. In fact, the incremental
growth in Internet traffic between 2014 and 2015 will be 17.2 Exabyte’s per month. That growth alone is
roughly the amount of all global Internet traffic recorded last year.
Mobile traffic is expected to grow 26-fold by 2015. It still has a lot of room to grow, however: At 6
Exabyte’s per month, mobile traffic will account for just 8% of all Internet traffic.
In 2015, tablet usage alone will generate more Internet traffic than the entire mobile Internet in 2010.
That's nearly triple the amount of mobile Internet traffic generated in 2009.

Video usage made up 53% of consumer Internet traffic last year. At 47 exabytes per month by 2015, it
will soon account for two-thirds of all traffic.
Long-form video, such as TV shows and movies streamed on services like Netflix or Hulu, will make up
55.4% of all video traffic in four years -- 38.7% on PCs and 16.7% streamed on Internet-connected TVs or
set-top boxes.
Most Internet video will be either professional content, live streams or amateur videos on YouTube. But
don't forget about video conferencing, Web cams and even nanny cams, which will account for a
combined 11% of all Internet video traffic.
The majority of Internet traffic has always come from North America. But by 2015, Cisco believes Asia
will generate 8% more traffic than North America and become the largest driver of Internet traffic in the
world.
Other areas of the world are quickly growing in Internet usage as well. The Middle East and Africa are
growing the fastest, with an expected 8-fold expansion over the next four years, followed by Latin
America at 7-fold.
In all, there will be 15 billion connected devices in 2015, or enough for two connections per person. Of
course, those figures are skewed by people in developed countries who own several connected devices,
but 42% of the world's population will have some connection to the Internet in four years, Cisco
predicts.
As video and mobile data traffic soars, voice usage will continue to grow just incrementally. That's why
wireless companies are trying to get customers onto expensive data plans, and they're slashing prices
for unlimited voice minutes packages.

The Internet has been measured in Exabyte’s per month (1 quintillion bytes) since 2004. In 2015,
Internet traffic will approach a zettabyte (1 sextillion bytes) per month for the first time, and it will likely
cross that milestone in 2016.

V. 1000 Days to Success
 Ideas to Blue Print
o Put Down Every thought on paper
o Fine and Minor details are very important
o Your thought is your future
o Make Everything as a plan
o This is starting point of your journey towards success
 Start with feasibility Report
o Market Feasibility Report
 Who are the buyer
 What they are buying
 Why they are buying
 Defined very clearly whom you want to sell your product
o Availability and Sources of raw material or products or services. How are you willing to
source so that your customers can buy it?
o Technology – this is world of technology and your prime concern is how to reach in best
possible way to your market segment.
 What are the technology available and competitive advantages of each of
them?
 SWOT of available technologies.
 Which is best suitable for your venture in terms of value for money and
suitability for the venture?
o Financial Feasibility – This is mother of all feasibility.
 How much money you will make.
 What is break-even point?
 Fixed Cost
 Working Capital Requirement
 What is inventory
 What is cost involved, expenditure for first 1000 days?
 When money will flow to your pocket.
 What is payback period, for small business it should not more than 700 days?

 Don’t worry; even if it is break even then you should be ready to make money in
thousand days.
 Define KPI (Key performance indicators), make them quantified and qualitative, define mile
stone to mile stone and measure them against milestone.
o If they are not achieved do not get depressed just see why they are not, make relevant
changes and start working.
 Start your working, arrange for money.
 Finalize technology and sign a contract with developer of the site and start making your own
work plan. You should develop everything on the site and should know everything there. With
your efforts, money, put your heart there and start loving it. Soon you will see success coming.
 Finalize your supplier and sign contract with them.
 Get the minimum required inventory.
 Finalize your delivery channel for your market. Sign a contract with logistic service provider so
product will be delivered on time every time.
 When your portal is ready just go for soft launch.
 Finalize Marketing Plan
o Social Media Marketing Plan
o Internet Marketing Plan
o Blogs Marketing
o Space and other marketing
o Make Sure you reach your audience.
o See the hits and how plan is working.
o If it is working fine then nothing to worry.
o If hits are below expectation then make relevant changes to plan.
o See the targets are achieved.
 The full launch of the project and mega marketing campaign.
 Start generating revenue.
 Keep all details of income and expenditure.
 Order tracking and details.
 Customers are most important; always deliver more than what they have expected.
 Keep record and all details of your customers; communicate regularly with them, so they will be
your repeat customers.

 Convey them greetings on the important occasions.
 See how business is going, income- expenditure and profits.
 Yes Job is done!
 You are successful entrepreneur.

VI. Ethical, ethnic e-Shop
• What does it mean ethnic?
These are the groups usually underprivileged and poor. They are living in forest areas or near them.
They have their own identity and culture. Because they are less privilege, they do not have enough
employment. Unemployment or less employment and no opportunities are the basic reason of poverty.
This is very important social responsibility to help them build their life and have dignified life. This
ethical and ethnic e-shop is basically to support such groups to get out of poverty. This support is with
the aim to help them to help themselves by improving their skill which they already possess and giving
market to their products.
a. Of, relating to, or characteristic of a sizable group of people sharing a common and distinctive racial,
national, religious, linguistic, or cultural heritage.
b. Being a member of a particular ethnic group, especially belonging to a national group by heritage or
culture but residing outside its national boundaries: ethnic Hungarians living in northern Serbia.
Ethnic identification describes the relationship that exists between an individual and a group with whom
the individual believes he or she has common ancestry based on shared individual characteristics,
shared sociocultural experiences, or both. An individual may identify with an important person, eg, a
parent or a friend, with a group from which he or she draws values, eg, family or co-workers, or with a
broad category of persons, eg, ethnic or occupational groups. Ethnic identification can exist at the

individual, family or group level.
• What is ethical?
Ethical Trade is a trading partnership, based on dialogue, transparency and respect that seek greater
equity in trade. It contributes to sustainable development by offering better trading conditions to, and
securing the rights of, marginalized producers and workers.
Fair Trade aims to give disadvantaged small producers and workers more control over their own lives. It
addresses the injustice of insufficient income for a decent living and insufficient market access by
guaranteeing that producers receive fair terms of trade and fair prices or wages.
Most importantly, Fair Trade offers small producers the power to negotiate and the consumer a
powerful way to participate in livelihood enhancement of the producers through their everyday buying.

Why ethnic and ethical?
 Employment for poor communities
 Skill development for women
 Women empowerment
 Poverty reduction
• Fair Trade principles:
• Creating opportunities for economically disadvantaged producers
Fair Trade is a strategy for poverty alleviation and sustainable development. Its purpose is to create
opportunities for producers who have been economically disadvantaged or marginalized by the
conventional trading system.

• Transparency and accountability
Fair Trade involves transparent management and commercial relations to deal fairly and respectfully
with trading partners.
•Payment of a fair price
A fair price in the regional or local context is one that has been agreed through dialogue and
participation. It covers not only the costs of production but enables production which is socially just and
environmentally sound. It provides fair pay to the producers and takes into account the principle of
equal pay for equal work by women and men. Fair Traders ensure prompt payment to their partners
and, whenever possible, help producers with access to pre-harvest or pre-production financing.
Colorful Culture or Colorful Product Which You Like To Sale and Your Customers Like To Buy
 DECORATION, ACCESSORIES, STATIONARY,
CORPORATE GIFTS, SPECIAL CELEBRATION, FURNITURE
 PERSONAL: - STOLES & SCARVES, BAGS, JEWELRY AND CLOTHING, LEATHER ITEMS, SHOES,
SANDALS, ETC.
 HOME: - CUSHIONS & THROWS, DECOR, FLOOR, TABLE, LINEN, GARDEN, STORAGE
 LIGHTING, OFFICE, STATIONERY, DESK ACCESSORIES
 WOOD WORK AND METAL CRAFT



• The Financials
The Fixed for Startup US$5000
The working capital and operating cost US$5000
Inventory US$5000
Cash in Hand and Other Expenditure US$5000
Marketing and Promotion US$ 5000
Total Cost of Venture is US$ 25000 for 1000 days.
The project can be started with USD$10000 and it will have cost over the period of another US$15000
over 1000 days.
1000 days are the time when you see value of your venture in sky and can be considered as successful
entrepreneur.

VII. Halal Food e shop
Halal is very important for every Muslim. It is part of his faith. This is global village. People travel across
the world. It is very difficult for the travellers to the western countries to find halal food. Even those who
are living in western countries find it difficult to find halal food. Halal food has become a big opportunity
across the world. Those who start with it will be the winner. Presently online halal shop is very small
idea but soon it will be a big success story.
• The market potential
Halal Industry is one of the fastest growing sectors. Total Muslim population in the world is above 1
billion.
The percentage of Muslim population in North and South America is 1.06
The Percentage of Muslim Population in Europe is 7.6 %
The Percentage of Muslim in Oceania is 1.5 %
The Percentage of Muslim Population in Africa is 52.41
The Percentage of Muslim population in Asia is 31.98
Muslim Population is increasing at 1.84%**.
The Muslim population in 2011 is 1974.5 Million. = 1.97 Billion
Continent Population Total Population Muslim Muslim Population
(in million) in 2010 (in million) Percentage in 2010 (in million)
Africa 1030.2 52.41 % 539.97
Asia 4166.6 31.98 % 1332.56
Europe 738.41 7.6 % 55.79
Oceania 33.54 1.49 % 0.5
North America 343.7 2.2 % 7.56
South America 585.1 0.42 % 2.45
Total 6694.89 28.96% 1938.83
World Muslim Population
• Halal – A New Growth Area
The Halal industry is the new growth sector in Malaysia's manufacturing sector and is the fastest
growing global business across the world. It is also an emerging market force that is attracting non-
Muslims with its wholesome, hygienic and contamination-free principles is food production. The global
value for trade of Halal foods and non-food products is estimated at USD2.1 trillion annually.

The key areas of the Halal Industry in Malaysia can be categorized into five (5) components such as
following:-
1. Food Products : Livestock, Processed Food & Beverages, Food Retailing
2. Pharmaceutical, Cosmetic and Personal Care: OTC, Drugs/Vaccines etc, Nutraceuticals.
3. Additives & Ingredients : Food Products, Non-food Products.
4. Lifestyle : Apparels, Restaurant & Hotels.
5. Services: Logistics, Standard, Auditing & Certifications, Research and Technology Development.

• TOWARDS A HALAL ECONOMY – THE POWER OF VALUES IN
GLOBAL MARKETS
A In the past five years, Halal has become a global issue. Halal now plays a role in government policies,
multinational corporate strategies, SME development, R&D and marketing. Halal has a major impact in
the food sector and beyond affecting manufacturing, retail, restaurant, travel and hospitality sectors.
Halal is increasingly a factor in health, safety, labeling and quality control issues all over the world.
The Halal markets are here to stay, and they are expanding faster than their mainstream counterparts.
The World Halal Forum, through its affiliate, the International Halal Integrity Alliance, continues to make
significant progress in the ongoing task of developing standards and best practices to promote integrity
throughout the Halal supply chain.
For 2011, the WHF is going back to its roots to bring a renewed spirit of creative vision and inspiration to
the wider Halal market. As we enter a new decade, we recognize the formulation of a new chapter of
development for the Halal sector.
The halal industry, touted as a new growth sector in light of its huge potential, to grow by 25 percent
this year
Recognizing that the Philippines is still in a catch-up stage with the US$1.2-trillion world market for
Muslim-inspired consumer goods, the National Commission on Muslim Filipinos (NCMF) has
underscored the importance of integrity for the success and sustainability of the country's Halal
industry.
NCMF is mandated by Republic Act No. 9997 to be the main government agency tasked to develop and
promote the still largely undeveloped Philippine Halal industry.
It is apparently in line with the steadily-growing world market for Halal products-food and non-food --
and services, which are also fast gaining acceptance from non-Muslims because of its being hygienic and
of good quality.
A big international Halal industry player with a branch in Makati City has earlier welcomed NCMF's
mandate on Halal, saying it is time the government help gain credibility and acceptance for an otherwise
wholly unsupervised and unmonitored local Halal industry through the regulation of Halal certifying
bodies (HCBs), many of them "fly-by-nights."

Halal industry has made across the global spectrum. He said that special focus has been made on areas
of Halal Tourism, a multi-billion dollar industry, stating that the contribution by Muslim travelers to
tourism expenditure has increased almost five-fold over the past 15 years.
As for outbound travel, the Middle East displayed the highest growth among all the market segments He
discussed the initiatives taken by countries such as Thailand, Hong Kong and Australia in order to ensure
Arab tourists, who now comprise a significant business segment that could no longer be ignored. He said
that Sri Lanka could take cue from such countries, especially at a time when peace has fially dawned and
when the country has genuine prospects of being leading tourist destination.
Speaking of Halal food he said that what they are trying to do is to encourage companies not just to
push Halal food but to go beyond and to educate the consumers what is good food for health and what
is bad. He said that in fact some big companies are considering to make their products to be more
health conscious, but it is a major challenge as all the people tend to eat more than required.
Halal Industry last 12 months were particularly important and said that Halal friendly tourism has now
become a multi-billion dollar industry and the Middle-East displayed the highest growth among all the
market segments. He said that affluent travelers spend US $ 1,000 per day, the Middle-Eastern travelers
would spend US $ 1,500 or more.
He said that countries and large companies around the globe have shown great interest in focusing their
attention to the Islamic market, in adjusting their businesses and services to align with the Muslim
lifestyle in all areas, food, banking, education, travel etc.
He said that media has started to speak about Halal Industry increasingly and this is changing the
dynamics of the industry in the coming years. He said that major research houses are getting interested
in the Industry and Google has created a search for Halal and it would be expanded in the coming years.
He said that companies are searching for how best their products to be targeted for Islamic market.
He said that now ‘Halal’ is going beyond the food and banking and it is actually the Muslim lifestyle and
said that Islamic market is being looked at seriously and today it represents 23% of the world population
are Muslims. There are 1.59 billion Muslims in the world and their growth would be doubled in the next
20 to 30 years and would grow to be 26.4% then out of the world population.
The requirements of this population should have to be looked into and now any product be Halal, which
was not considered that way earlier. Things like medical facilities, IT, Logistics, financial market and the
value to that community have to be recognized and integrated solutions should be found.

Halal food market is US $ 650 billion out of a world figure of US $ 1,2 trillion in 2010 and consumption by
Muslims would be 1/5th of the world food market and thus businesses have to change their strategies
accordingly.
He said that with regard to travel industry and the contribution of the Muslim community would be
around 40% of .the world population.
• Islam concerned itself with three aspects of the Muslim's food:
a. forbidding the harmful food
b. acquainting the Muslim with the beneficial food.
c. Rectifying his eating habits.
A. Forbidden Items:
God announces: -
“Forbidden to ye are: dead meat, blood, the flesh of swine, and that which has been invoked in the
name of other than God. That which hath been killed by strangling or by a violent blow or by a headlong
fall, or gored to death; that which hath been partly eaten by a wild animal, unless you are able to
slaughter it in due form” 3
Each of these forbidden items has an undisputable scientific argument for being prohibited. It is true
there is a controversy around the harm of the swine flesh and the diseases it may cause to human
beings because of its dirtiness and its unhygienic nutritional habits. Whereas some people claim that the
swine in Europe is being bred in clean pans and under medical supervision there is still some harm in its
flesh which science could not overcome such as the excess of cholesterol and its liability to Trichina and
Salmonella more than any other animal.
Islam has also forbidden liquor in great as well as small quantities, the harm of which is undisputed.
Moreover, its moral and spiritual harm is worse than its physical harm.
B. Un-forbidden Food:
Islam keeps pace with natural disposition. Hence, all food is allowed except what is harmful. But, there
are certain foods that Islam recommends for their nutritional benefit such as meat, fish, honey and milk.
Islam is against vegetarian doctrines that forbid eating meat for religious reasons. The argument is that
the human body won't be healthy depending only on vegetables because the human intestines are

shorter than those of the herbivorous animals. Thus, it does not suffice its need for proteins from a
vegetarian meal.

VIII. Organic Agriculture and Production
Organic refers to the way agricultural products are grown and processed. It includes a system of
production, processing, distribution and sales that assures consumers that the products maintain the
organic integrity that begins on the farm.
• What is organic food?
Organic food is the one which is processed as well as prepared without the use of any kind of chemicals,
fertilizers, preservatives or pesticides. Organic food is prepared as per the norms which have been set
up by the organic certifying body.
• Is organic food better than the non-organic food?
It is believed by a lot of people that organic food is healthier when compared to the non- organic or the
conventional food. Although studies have only been able to prove organic milk and tomatoes to be
healthier than the conventional ones, the remaining products have not been proven to be healthier as
yet.
The Products
 Food
 Vegetables
 Fruits
 Meats
 Cosmetics
 Medicine
• Organic Home Business Opportunity is:
 AN INDUSTRY THAT CONTINUES TO GROW – be part of the growing US$52 billion organics
industry with minimal startup costs
 THE FIRST IN THE ORGANIC SKINCARE INDUSTRY – share organic products that are a
breakthrough in certified organics and are at the cutting edge of the organics and wellness
industry.
 FINANCIAL REWARDS ARE REAL – be rewarded for your effort on many different levels, as you
share your passion for health and the environment with the potential to build significant

residual income over time. This is an eco-friendly and organic business you can be proud to be a
part of.
 FLEXIBLE – build your business in a variety of ways that fit your personal style by choosing from
a range of business building strategies such as online marketing, party plan, advertising, using
leaflets/educational newspapers and more.
 BE PART OF A POSITIVE & ETHICAL CULTURE THAT PROMOTES EDUCATION & EMPOWERMENT
– This is your opportunity to build an ethical organic business by encouraging education about
the environment and health rather than "quick sales" or promises of "get rich quick schemes",
more than that... be rewarded for helping others to identify and reach their goals.
The organic farming sector grew by 8 percent in 2010, dramatically outpacing the food industry as a
whole which grew at less than 1 percent in 2010, according to an industry report released earlier this
month at the Organic Trade Association's (OTA) 2011 Policy Conference in Washington D.C.
OTA released data onsite from OTA's 2011 Organic Industry Survey that reveal the industry has grown
from $3.6 billion in 1997 to $29 billion in 2010.
Welcome to Fairly Traded Organics
At Fairly Traded Organics (FTO) we believe in promoting organic agricultural practices which help to
preserve the fertile soils and precious water resources of our planet. Furthermore, we advocate for Fair
Trade practices which promote dramatic and sustained changes for the families that grow these crops.
• A BOOMING, ETHICAL INDUSTRY
The organic industry has achieved compounded growth of 23% pa for seven consecutive years, while the
natural and organic cosmetic sector grew by a massive 39% in 2001 alone. Our range or products is the
world’s first and currently only fully certified organic skin and body care products.
Recent market research has shown that consumer demand for organics is growing rapidly worldwide.
Through cutting-edge research and development, we intend to progressively release dynamic, healthy,
first-to-market innovations in the organic sector.
Globally, sales in the personal care market, including natural personal care, reached USD$122 billion in
2000 and are growing 1.6%. In the USA, the entire Health and Beauty Care market is almost USD$40
billion and is expecting 3.4% annual growth.
In contrast, the trend towards natural ingredients is running through every segment of personal care
with sales in the USA in this area, reaching USD$1.56 billion in 2001 and growing at 10%. This segment is

expected to grow 6%-7% annually over the next few years.
USA
Consumer sales of organic products in the US reached US$5.6 billion in 2000, a rise of 19% from 1999. If
organics sustains this annual growth (and there is no indication it will not as sales in 2001 reached
US$9.4 billion) the organic segment will be worth between US$13 – US$18 billion by 2005.
EUROPE
Research across seven European countries found that organic spending would nearly double over the
next 5 years. By 2006, 58% of European consumers will choose to use organic products. During 2000, 29
million people in the UK said they had consumed organic food, a figure that represents almost half the
population. There are 142 million consumers of organic food in Europe, showing that organic food has
hit mainstream after many years in ‘alternative’ niche markets.
The UK, which had organic sales of GBP 605 million in 2000 and is expected to reach GBP 1 billion by
2003 will continue to be the key market.
JAPAN
The Japanese are the largest per capita consumers of organics in the world and are substantial importers
of organic consumer products. Japan had a national market value of US$1.5 billion in 1998 and has a
current estimated value of US$3.2 billion. The majority of organic products in Japan are distributed
through a ‘tei-kei’ arrangement, which is a type of cooperative.
 Organic skin care & cosmetic products
 Organic & organic household products
 Organic nutritional and health products
 Organic skin care products; organic cosmetics; organic personal care products; organic oral
care, certified organic baby products.
 Probiotic and super food. Also introducing Berry Radical, a certified organic antioxidant.
 Bio Pure Probiotic Household Cleaning Concentrate; Buzz Free Personal Spray and Rainforest
Air Freshener.

• Organic industry targets Rs 4,000 cr by 2012 (USD 1 billion)
The Indian organic industry is aiming to up its total turnover, including exports, from Rs 675 crore to Rs
4,000 crore by 2012, a senior ICCOA official said today.
It is also targeting to launch new initiatives like tying up with modern retail outlets like Spencer’s and
also IT firms to provide organic products, said Manoj Kumar Menon Executive Director International
Competence Centre for Organic Agriculture (ICCOA), a government-funded organization that provides
information and advisory services on organic agriculture.
The organic industry in India has begun witnessing momentum both in the domestic and export sector
fuelled by factors like greater concerns for food safety, health and environment, he added.
Organic products refer to those grown without addition of chemicals or spraying harmful pesticides.
The vision for the organic sector is to bring 2 million of hectares (around 1.5 per cent of agricultural
land) under certified organic farming by 2012 from 12 lakh hectares.
The land under organic cultivation is to the tune of 32.20 million hectare and the global trade is
expected to touch $50 billion by the fiscal-end.
• US Organic Food Industry to Grow Over 12% CAGR by 2014
According to our latest research offering, “US Organic Food Market Analysis”, organic food industry has
been growing strong in the US, on the back of Increasing awareness regarding health, environment
protection, food safety, and animal welfare reforms. Even in the testing scenario of economic
slowdown, the industry posted 5.1% year on year growth in 2009, which was well ahead of overall food
industry growth in the country. Emphasizing on the existing and upcoming market trends, the report
further reveals that the industry will orchestrate 12.2% CAGR during 2010-2014.
Eating organic is not fringe nor is it a fad and last year’s sales records prove that. Whereas the “total
U.S. food sales grew by less than one percent in 2010, the organic food industry grew by 7.7 percent,”
reports the Organic Trade Association (OTA). Its survey revealed that the organic industry grew to over
$28.6 billion in 2010.
The areas of fastest growth include organic fruits and vegetables, which represent 39.7% total organic
food value, and nearly 12 percent of all U.S. fruit and vegetable sales, reached nearly $10.6 billion in
2010, up 11.8% from 2009 performance. Organic dairy, the second-largest category, experienced 9%

growth to achieve a value of $3.9 billion, and captured nearly 6% of the total U.S. market for dairy
products.
• Industry Statistics and Projected Growth
The organic industry continues to grow worldwide. Here are some statistics regarding this burgeoning
market.
 U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $26.7 billion in
2010. Sales in 2010 represented 7.7 percent growth over 2009 sales. Experiencing the highest
growth in sales during 2010 were organic fruits and vegetables, up 11.8 percent over 2009 sales
Source: Organic Trade Association’s 2011 Organic Industry Survey
 Organic food and beverage sales represented approximately 4 percent of overall food and
beverage sales in 2010. Leading were organic fruits and vegetables, now representing over 11
percent of all U.S. fruit and vegetable sales.
 Organic non-food sales grew 9.7 percent in 2010, to reach $1.97 billion.
 Total U.S. organic sales, including food and non-food products, were $28.682 billion in 2010, up
9.7 percent from 2009.
 Mass market retailers (mainstream supermarkets, club/warehouse stores, and mass
merchandisers) in 2010 sold 54 percent of organic food. Natural retailers were next, selling 39
percent of total organic food sales. Other sales occur via export, the Internet, farmers’ markets/
Community Supported Agriculture, mail order, and boutique and specialty stores.
Source: Organic Trade Association’s 2011 Organic Industry Survey.
 According to Organic Monitor estimates, global organic sales reached $54.9 billion in 2009, up
from, $50.9 billion in 2008. The countries with the largest markets are the United States,
Germany, and France. The highest per capita consumption is in Denmark, Switzerland, and
Austria.
Source: The World of Organic Agriculture: Statistics & Emerging Trends 2011

Stonyfield Farm, a leading organic yogurt company, introduces a yogurt cup made from plants. Now,
every Stonyfield Farm multipack yogurt cup, including YoBaby, YoToddler and YoKids (as well as B-
Healthy, B-Well, Probiotic & O’Soy), will be made from plant-based plastic.
According to the company, the new cup slashes carbon emissions by nearly half (48%) and places
Stonyfield on the front lines of the growing sustainable packaging industry, a field expected to reach
$142 billion by 2015.
• It hasn't been easy.
The researchers found that the growing methods made no difference in the nutrients in the crops or the
levels of nutrients retained by rats that ate them, according to the study, published in The Journal of the
Science of Food and Agriculture.
But other research suggests that organic foods do contain more of certain nutrients - almost twice as
many, in the case of organic tomatoes studied for a 2007 report in The Journal of Agricultural and Food
Chemistry.
Greene said he was inspired to go all-organic after talking to a dairy farmer who noted that livestock got
sick less after a switch to organic practices. He wondered if becoming 100 percent organic might
improve his own health.
Three years later, he says he has more energy and wakes up earlier.
As a pediatrician regularly exposed to sick children, he was accustomed to several illnesses a year. Now,
he says, he is rarely ill. His urine is a brighter yellow, a sign that he is ingesting more vitamins and
nutrients.
At home, he said, the organic routine was relatively easy. Organic food is widely available, not just at
natural and organic food stores but at traditional supermarkets. He also shopped at farmer's markets
and joined a local community-supported agriculture group. Because he bought less meat, the costs
tended to balance out. And his family (two of his four children still live at home) largely went along with
the experiment.

IX. “Home and House” e-shop
This is classic definition “home is built with heart and house is built with brick.” The solution within the
structure which deal with human and which deal with material are combined at one place. This means
the solutions for renting home, buying home, furnishing and repairing of home along with all the work
required in home, this may leakages or may be painting. All solutions and needs at one click of point.
• The Concept
Every soul in this world need a roof and four wall, after food and clothing this is third most important
necessity of life. There is no exception to it. The only difference is what he can afford to have. There is
wide variety of customers and their preferences. Everyone has different choice. This industry is one of
the key industries, and has very good growth potential.
This need can be subdivided into three categories based on the service needs of customers.
1. Rental Home
2. Ownership or buying properties
3. Servicing these home and properties( may be called as property management but here I am
talking of much wider concept than just property management, I am talking of whole range of
solution which make this home fit for leaving and keep it in that way always.)
New home is required with change in demographics and increase in population. New small families,
marriage and migration are the prime reasons for searching for a roof. When getting married, separating
from parents and migration are the core reasons.
• The Rental Services
There can be different reasons from affordability, non-availability of debt to temporary accommodation
for looking a rental premises. Migration or the countries of GCC where migrants are in in majority but
they cannot own so go for a rental accommodation. This is very important section of solution. Hardly
any credit worthy solution is available in the market. Even though some of such services are available
they are not easy and trust worthy.
Providing the clients a solution at their fingertips which is cost effective and trustworthy is the basic aim.
• The very basic fundamental for the real estate brokerage business will be provide live in
experience to the clients wherein they feel it as one of their owned apartment

• Providing apartments with customized solutions as the need of the customers
• Role of Technology in the business
• Offering real estate services over the internet and telecommunication
• This can achieved by using a variety of search engine tie-ups with international partners in web
based real estate services
• Buy Sell Interface
This is one of the most important decisions of the life. Every individual wants to own a home, a property.
Every individual has his choice, requirement and compulsions along with reasons to buy a home. Most
of the time first time buyers get duped in the process or cheated. Many of first time buyers do not really
know what are they buying? What they look into property? What is Long term effect of buying this
property? Is this the solution available and fits into their requirement?
There is many more such question which needs answers along with many more customized solutions.
Every home buyer needs counseling on all these aspects; this will be his touching experience. When his
requirements are met he needs a property matches his imagination or his reality.
When property is selected then, the real business of buying the property will start. There are many
stages in this and many legal issues, this whole issue needs careful handling. When property is verified
and clean then process to close the buying transaction will start.
Financial solution, the best possible option is an important part of buying decision. There may be many
options available but finding the correct one is equally important. This should be part of the financial
solution to find a best possible solution to buy home.
Still much more is required to be done before the property can be used and accommodated. Furnishing,
decoration and making it home, so that the owners fill happy to be there. Getting ready this property
will be the important part of long term relationship with customers. There is no such solution available
at one spot.
Then it will be journey of friendship and client relationship management so that all his future needs
related to the home are met.
Gardening and landscaping solutions will be very important to villas and condominiums even the indoor
gardens are very important.

• The web services will include:
 Locating residential, investment and commercial properties in the region either it is for
sale or rental
 Requirement being number of bedrooms and rest room
 Type of building – house, row house, duplex, apartment, special purpose, residential
commercial mix
 Ownership title – freehold, condo/ strata/ timeshare / fractional, leasehold
• Standard Legal real estate contracts
• Connecting with the sellers and buyers interface
• Map wise location search and images of the property to be rented of purchased
• Providing faster and customised search of requested property in desired location
• The service will provide map based search and type of apartment categories
• Faster access to clients and easy to understand their requirement leading to repeatedly improve
services
• Track rent received, tenant information, and leases
• Professional categorized property listing
• Multi-images viewing in the results page
• An option to add to favorites
• Project architecture makes possible per-customer customizations
• Run statistic reports to get some interesting facts about your properties

• Home Solutions
Every home needs different solutions every day. In an average in developed world it 3 to 5 years owners
renovate their home, coloring, paining, and furnishing and decoration, kitchen and many more things
are changed completely. In developing world owner’s take little longer time to change but still they need
to change. In the countries like India every year on Diwali Festival people make changes. This is great
business opportunity to provide all kind of services to such clients. This is when complete renovation is
done.
Every day home needs attention of different kinds, sometime plumber, air conditioning mechanic,
sometime electrician and many more time someone else. Gardner or landscaping expert or may be
painter. These properties need regular maintenance solution. These solutions are presently not available
in at one point. To provide all these solutions at one click will be great idea.
This is will complete IDEA of DREAM HOME, Happy home. You will make money by making these
individual smiles. When they smile, this is success, this is customer satisfaction.

X. E -MEDIA
Media is modern tool of mass messages. Media plays very important role in image building.
Presently Special issues media existed but their feeding and coverage is not Islamic.
Media center is designed to build people who can represent respective interest in media Special
issues interest and views in media is essential for long term development of Special issues .
• ROLE & OBJECTIVE OF e- MEDIA CENTER
 E-portal.
 Documentation center
 Views & Analysis.
 Support & integration & networking
 Nationwide media live feeds.
• Theme of Media Center - Specific to the Target Market
Another dimension of this center is to work closely with media in general; make them understand reality
and views. Most importantly is to speak on Special issues. Develop research stories on different Special
issues and give it to media. Develop and create awareness about issues on media. All this is the role of
media center. Apart from these whenever major issues broke out there is no independent source, which
can confirm the issues or find out reality.
There are very few people who are trained to work in this field. There is need to promote people to
work in these areas. Sponsor them, develop them and send them in the market place. This will have a
group of people with clear understanding of issues who can work in the media sector.
In Special issues at present there is no group working on this front. Even though some people are
working on this front there are no coordinated effectors. At this juncture a transition, voice of Special
issues has no presentation.
We need people should understand the importance of media. There is need of awareness campaign on
role of every individual in media; develop pressure group and write to the editor.
This awareness will in return help to develop image of Special issues in media. Apart from these activist
group media center will propagate message and develop image keep watch on media; what are the
content of it.

• E-Media Portal
This is an era of internet. Everyone is connected worldwide through net. This is fastest, cheapest and
most accurate medium to reach maximum people. E-media portal plays very important role in new
world order. Presently there is no such portal which can represent Special issues interest. Portal will be
based on following content.
Special issues
Special issues business
Daily – e-paper
Issues and Analysis
Documentation Center:-
Documentation center will act as resource center. It will store the date of all important news paper and
magazine. This data will be stored subject wise.
Documentation center is need of hour and must be developed. Then and then only we can analyse role
of media. It will be possible to analyses articles; keep watch on them and reply them.
In course of time it will became resource center of great importance. It will provide basic material for
new articles and analysis.
Views and Analysis:
Center will promote and propagate views and analysis to the media. It will sign understanding with
media companies to publish it. It will get analysis and views from experts of the filed and publish. Center
will develop in house experts on different issues and fields so that they can publish their works.
Support – Integration & Networking of Special issues media:-
There are number of Special issues newspapers and magazines. They are doing business for long time.
They are small and regional. Media is changing very fast. Advance technology, fast moving world. Under
this circumstances; present Special issues players has to change. To change present situation and built
strong media.
This support will be of different nature.
Marketing

Articles – News – Views and Analysis
National and international coverage
Integration: - Integration and Networking will be worked out with Special issues media. Special issues
media will be developed in such a way they should look like a successful integrated and one media.
Media will act as uniting force of cause.
Library & Information Center:-
Media is known for information. Library is heart of information. Reach library plays very important role
in developing media.
This library will provide all material required to write research report on different topics. Material will
be available on all topics.
Developing Special issues Image :-
Presently Islam is not projected in media properly. It is rather mis-presented. Image of Special issues is
extremely bad in the media. Under these circumstances it is our responsibility to change the image. A
concerned effort has to be taken to change the image.
Regular watch; letters to the editor, media management and reply to the articles must be carried out to
bring a change in image.
Apart from own articles and information and stand of Islam must be published in media. Center will
carry out this exercise.
Debating Issues on Media:-
Presenting issues in media is an important work. Developing and debating the issue and replying it. It
will serve two purposes; it will present true picture; and people will understand it.
Research and presenting true stories to the world:-
When every any major incident happens we always has to depend upon the align media for complete
coverage. So many times real picture and true story never comes to light. So many times story is
manipulated and it is always distorted. Under this circumstances it is very much essential to present the
world with unbiased; true story.

Secondly there are social problems and issues which media never wish to high light. These
circumstances, problems of society, the true picture of society and issues and stories upon them must
be highlighted.
It will bring true picture and real issues in the light.
CONSULTING:
Center will provide expert consulting to the media. It will be integrated solution for the media
companies. It will be organizational development, media, marketing, networking and expertise services
for sustainable development.

XI. The Concept of e-motor solution
“When your car broke down in highways, you are confused and who to call for help. You want to buy a
car and confused. You do not have time to get your car services and repaired. When you want
someone to help you to get your work done?”
Whatever you are looking for as service related to your vehicle will be made available at your
doorstep at click of mouse, is what e motor shop is all about.
An automobile is one of the biggest industries in world. More and more people are buying the cars.
There may be different reasons why people want to buy a car? This portal will guide them to buy a car
which suits their needs and pockets most.
There are many factors which will have effect on ultimate decisions. Many time these decisions may not
be correct and buyer regret it, this happens many time.
What are the key guiding factors in decision making?
 What is type of car the customer wants to buy?
 Factors in car buying
o Budget
o Mileage
o Environment Consideration
o Distributor and service quality
o Cost of Maintenance?
o Availability of spare parts
o Workshops
o Easy availability of services and workshops.

• Buying a car is just start of journey
We are living in very busy society. Owners do not have time. He needs somebody to take care of his
needs. This portal will help him to find solution to his needs.
 Taking car for regular servicing
 Workshops database
 Spare parts and their availability
 Spare part pricing
 Customers remarks about each of service providers.
 Alignment
 Denting Painting
 Electrical Services
 Resale – exit options
This is long journey. Few change car every couple of years, few after some of years. Some keep it for
long. They need solution for each step of journey. Well informed decision are at heart of satisfaction,
keeping data, making is information and then analyzing it makes this journey best option. Giving your
customer best solution at each step of his decisions, and making this journey happy and unforgettable
experience for the car owner is ultimate aim of this portal.
• World’s 10 Largest Auto Markets
The global auto industry crossed an important threshold last year when the number of cars on the
world’s roads surpassed one billion. This year, despite the growing economic gloom, worldwide car sales
increased 5 percent in the first half of the year, according to Scotia bank.
While sales have slowed in the developed world, emerging markets continue to grow rapidly. Russia, for
example, posted a 27 percent jump in July car sales from a year earlier.
10. Italy
2011 sales forecast: 2 million , 2010 vehicles sold: 2.1 million , Estimated growth: -6%
Fiat is by far Italy’s largest carmaker. Fiat models account for three of the five best-selling cars in the
country. More than 160,000 Fiat Puntos (pictured) — Italy’s most popular car — were sold in 2010. But

Fiat has also suffered from the slowdown. In the first six months of 2011, Fiat was the worst performer
among Europe's top six automakers in terms of sales.
Italy’s car industry luckily doesn’t depend entirely on the domestic market. Car exports account for over
50 percent of production. Italy’s iconic brand Ferrari, for example, saw record-breaking sales in the first
half of the year driven by overseas demand, especially in China. The carmaker posted net profits for the
first half of 2011 that were 23 percent higher than the previous year, while sales rose nearly 12 percent
in the same period. Sales in China rose 116 percent in the first six months of 2011, while sales in the
U.S. rose 23 percent. According to news reports, the company is now considering an IPO in Hong Kong.
9. United Kingdom
2011 sales forecast: 2.2 million , 2010 vehicles sold: 2.2 million ,Estimated growth: -1.8%
The UK is a world leader in the auto industry and the original home to iconic brands such as Rolls Royce,
Bentley, Jaguar and Rover. The country’s famous “Motorsport Valley” in Southern England is home to
over 4,500 motorsport engineering firms. In fact, eight of the 12 teams competing in the Formula 1
racing championship are based in Britain.
Famous British brands have been bought over by foreign companies in recent years. Bentley was bought
by Volkswagen in 1998, the Rolls Royce brand is operated by BMW and Jaguar and Land Rover, which
used to be owned by Ford, were bought by India’s Tata Motor in 2008.
8. Russia
2011 sales forecast: 2.4 million , 2010 vehicles sold: 1.9 million ,Estimated growth: 20%
Russia is the fastest growing major auto market so far this year. Car sales surged 56 percent in the first
six months of 2011 compared to the same period last year. The country surpassed Britain this year to
become Europe’s third-largest auto market. It could soon surpass Europe’s second-largest auto market
France and Boston Consulting Group estimates Russia will overtake Germany to become Europe’s
largest car market by 2018.
7. France

2011 sales forecast: 2.6 million , 2010 vehicles sold: 2.6 million , Estimated growth: 0.8%
France is Europe’s second-largest car producer. The country’s auto sector is a key driver of the French
economy and the leading employer. The top two national manufacturers, PSA Peugeot Citroen
(pictured) and Renault, account for over half of the domestic car market. They make nine of the 10 best
selling cars in the country. Peugeot’s 206 model and its derivatives are the most popular vehicle in
France with 198,975 units sold in 2010.
6. India
2011 sales forecast: 2.9 million , 2010 vehicles sold: 2.7 million , Estimated growth: 7%
India is expected to become the world’s third biggest car market by 2020, according to J.D. Power and
Associates, which forecasts sales of 11 million that year.
India was one of the fastest growing car markets in 2010 with sales growth of 31 percent. This year
though car sales have slowed as the central bank has raised interest rates from 6.25 percent at the start
of the year to 8 percent in July.
5. Germany
Germany is Europe’s biggest car market and considered the birthplace of the automobile.
Engines designed by Germans Karl Benz and Nikolaus Otto in the late 1870s led to the creation of the
modern day motor car.
Germany is Home to some of the world’s most recognizable luxury vehicle brands such as Mercedes,
BMW, Porsche and Audi, German-made cars account for the top 13 selling vehicles in the country in
2010. The best seller — Volkswagen’s (VW) Golf (pictured) — posted sales of 195,293 units last year,
nearly double its closest competitor. Roughly every third car sold in Germany is made by VW.
4. Brazil

Brazil overtook Germany in 2010 to become the world’s fourth biggest car market, as sales jumped
nearly 10 percent from the previous year.
Foreign investors see big potential in Brazil as the Latin American giant becomes increasingly
prosperous. With a population of 192 million people, car companies expect sales to boom as the
country’s middle class grows. Currently, Brazil has some 30 million vehicles on its roads.
3. Japan
2011 sales forecast: 3.9 million , 2010 vehicles sold: 4.8 million , Estimated growth: -19%
An automobile powerhouse — Japan was the world’s largest vehicle manufacturer until it lost that title
to China in 2009.
Despite losing the top spot, Japan is home to some of the world’s biggest carmakers with the likes of
Toyota, Honda, Nissan, Mazda, and Mitsubishi. Japanese automakers continue to reel from production
disruptions from the March earthquake and tsunami and domestic new car sales hit another record low
in July. Total sales fell over 23 percent to 373,058 units. Toyota, the country’s largest manufacturer, led
the declines with its sales slumping 37 percent in the same period.
2. United States
2011 sales forecast: 12.6 million , 2010 vehicles sold: 11.5 million , Estimated growth: 8.7%
America’s dominance of the global auto industry came to an end in 2009 when China overtook the
country to become the world’s largest auto market. During the 2008-2009 crisis, two of the big three
automakers — General Motors and Chrysler had to seek government bailouts. Sales in 2009 slumped to
their lowest levels in 27 years.
But since then the market has rebounded with sales rising to 11.5 million in 2010 and they’re forecasted
to rise to 12.6 million this year.

1. China
China established itself as the world’s biggest car market in 2009 after vehicle sales jumped a whopping
46 percent over the previous year. Auto sales leaped another 32 percent in 2010, helping China extend
its lead over the U.S.
The country’s largest auto market, Beijing has also introduced limits on car registrations, raising fears
the auto market may slow further. In May 2011, China’s auto market posted its first decline in two years,
as sales dipped 0.1 percent from a year earlier. Auto sales are up about 6 percent for the first seven
months of the year.
The Chinese government has encouraged foreign automakers to establish joint ventures and share
technology with local companies. That’s resulted in numerous home-made brands such as Geely, Chery
and Dongfang.
• OPPORTUNITIES
To remain competitive, automakers will need to design vehicles that meet the requirements of
consumers in both mature and emerging markets. Automakers will focus on more user-friendly and low-
cost vehicles that are also the most advanced technologically.
The automakers will continue to shift their production facilities from high-cost regions such as North
America and the European Union to lower-cost regions such as China, India and South America. For
example, Greater China and South America together are projected to represent more than 50% of
growth in global light vehicle production from 2008 to 2015.
There are two underlying factors behind this location shift in the auto industry. The first is the cost
factor. The cost of labor in emerging auto markets continues to be a fraction of that in the developed
world. The second is the demand factor. Many low-cost regions, including the emerging auto markets,
have high potential for growth. Thus, the shift in auto industry production facilities will lead to a
localization of the manufacturing base that will bring down transportation costs.

Green Cars
Higher fuel prices and concerns over global warming have pooled attention on the auto industry that
either rely less on traditional fossil fuels or use renewable sources of less expensive energy. Thus,
“green” alternatives such as fuel-efficient electric vehicles (EVs) and hybrids will attract consumers in
the wealthier countries, while flex-fuels such as ethanol and natural gas will be highly sought-after in the
emerging auto markets where the local climate or resource base favors their usage.
Consequently, there will be a variety of power-train technologies in the auto industry by the next
decade. It is likely that “green” cars will represent up to a third of total global sales in developed auto
markets and up to 20% in urban areas of emerging auto markets by 2020. Some of the “green” cars have
already generated a huge response in the auto industry. These include the Ford Focus, GM Volt, Nissan
Leaf, Toyota Prius and Daimler AG’s Smart fortwo micro EV.
Detroit’s Comeback
However, the Detroit automakers, especially Ford and GM, bounced back with a recovery in the global
market and restructuring of the product portfolio at the end of 2009. In 2010, Ford’s sales went up 19%
to 1.94 million vehicles, while sales of GM and Chrysler grew 7% to 2.22 million vehicles and 17% to 1.09
million vehicles during the year, respectively.
Ford focuses on its Ford, Lincoln and Mercury branded cars, shedding the Volvo cars, while GM
concentrates on four core brands -– Chevrolet, Buick, GMC and Cadillac -– withdrawing Saturn,
Hummer, Pontiac and Saab.
The Rise of Asian Automakers
The Asian countries, especially China and India, are expected to account for 40% of growth in the auto
industry over the next five to seven years. According to Global Insight -– a U.S. based provider of
economic and financial information –- 14.7% of growth is expected to come from India and 8.3% from
China by 2013 (compared with 2008 levels) based on their rapidly growing economy.
Domestic automakers are likely to rule the key growth market of China as the government plans to
consolidate the top 14 domestic automotive players into 10. These automakers would capture a share of
more than 90% in the local market.

Highlights
The global auto components industry generated total revenues of $554.5 billion in 2009, representing a
compound annual growth rate (CAGR) of 1.7% for the period spanning 2005-2009.
The global auto parts and equipment market generated total revenues of $440.3 billion in 2009,
representing a compound annual growth rate (CAGR) of 1.9% for the period spanning 2005-2009.
The global automobiles industry generated total revenues of $1,469.3 billion in 2009, representing a
compound annual growth rate (CAGR) of 0.8% for the period spanning 2005-2009.
The global automobiles and components industry group generated total revenues of $2,023.8 billion in
2009, representing a compound annual growth rate (CAGR) of 1% for the period spanning 2005-2009.
The global automotive retail sector generated total revenues of $3,620.7 billion in 2009, representing a
compound annual rate of change (CARC) of -1.6% for the period spanning 2005-2009.
The global light trucks market had total revenue of $235.3 billion in 2009, representing a compound
annual rate of change (CARC) of -10.9% for the period spanning 2005-2009.
The global medium & heavy trucks market had total revenue of $123.4 billion in 2009, representing a
compound annual rate of change (CARC) of -4.7% for the period spanning 2005-2009.
The global motorcycles market had total revenue of $61.5 billion in 2009, representing a compound
annual growth rate (CAGR) of 5.1% for the period spanning 2005-2009.
The global new cars market had total revenue of $1,019,210.5 million in 2009, representing a compound
annual growth rate (CAGR) of 2.1% for the period spanning 2005-2009.
The global trucks market had total revenue of $358.7 billion in 2009, representing a compound annual
rate of change (CARC) of -9% for the period spanning 2005-2009.
• Top Reasons People Buy New Cars
Consumers resent being considered faceless numbers in a data base somewhere. It's almost as poorly
perceived as the ubiquitous telephone answering trees — "if you want service dial 1" — is not good
service. Establishing a rapport with a new car buyer begins the minute they enter the front door. What is
the motivation that has brought them to your dealership?
Why do they want to buy, at least look at a new car, truck, mini-van or SUV?

Even though David Letterman has made the top 10 lists famous, there are more quantifiable reasons
why people buy a new car, truck, min-van or SUV. Here are the results of the most recent consumer
survey.
Reason
What motivated you to consider
buying a new car?
%
14 Lease on old car is up 4.8%
13 Wanted a vehicle with new "techy toys" (Nav, DVD, etc.) 6.2%
12 Needed a vehicle with more room 9.0%
11 My significant other wanted a new car 11.9%
10 Needed another car for my family 14.0%
9 Financing deals/incentives too good to pass up 14.3%
8 Wanted a vehicle with better safety features 14.6%
7 Like the styling of the new models 15.0%
6 Not really sure, other 17.0%
5 Old car just died 17.6%
4 Wanted a car with better gas mileage 19.2%
3 Old car was always in for repairs 20.4%
2 Tired of the old car, I wanted something new 22.0%
And the top reason why is...
1 Old car had high mileage 35.2%
Source: BIGresearch The sum of % totals may be greater than 100% because respondents could select
more than one answer.

• 5 Reasons Why People Buy Sport Utility Vehicles
Is an SUV the Right Vehicle for You?
Not sure if you should buy an SUV? Here are five of the most common reasons people give for buying a
sport utility vehicle. Are they good reasons? You decide.
Reason #5
They need a combination of pulling capacity and passenger seating. It's true that many SUVs are capable
of towing over 2500 pounds and most of them seat five passengers; some even offer third row seating.
Reason #4
They feel an SUV is a safer vehicle because it's larger and heavier built. And they like a vehicle with taller
seating. (There have been concerns about rollover, but most manufacturers are working on systems to
minimize the risk.)
Reason #3
They want the cargo capacity and feel that an SUV holds more than a station wagon. (The cargo area of
an SUV may indeed be taller, but in many instances is not as long as that of a station wagon.)
Reason #2
They want a vehicle that will get around better in the snow. (While this may be true when you compare
an SUV to a rear wheel drive car, it may or may not be the case when compared to a front wheel or all
wheel drive car with proper tires.)
Reason #1
They want the off roading capabilities. (Many sport utility vehicles do not do well in true offroading
conditions, and the number of people who actually take them offroad is small in comparison to the
number of people who drive them.)
But The Truth Is
Most people buy an SUV because they can. It may not truly fit any of their needs, but it fulfills their
wants. Part of the reason we work for a living is to obtain the things we want, including our choice of
transportation. Yes, SUVs use more gas than most cars, but there are hybrid SUVs coming that address
that concern.

• Car Shopping - Why do people buy?
Why do people choose the cars that they do? I always wondered how people came to completely
different conclusions about what car to buy than I did and how some people value different brands
completely differently. They also say that these decisions are mostly based on “perceived” deficiencies,
such as concerns about reliability, gas mileage or poor resale value. The reliability thing is always
perceived because no one knows how a car will perform or stand up to the test of time until they drive it
for a while or unless they have driven that model or maker before. Gas mileage is a number based on
data, so if you perceive that rather than look it up, you’re an idiot. Poor resale value is not perceived
either. It is easy to see that Toyotas and Lexuses are in high demand as used cars and keep more of their
value by picking up an issue of auto trader or any cars.com flyer.
Passion and Pragmatism
“People buy vehicles for a whole variety of reasons,” Powers says. “Buying decisions are complex, and
no one—including the automobile companies—fully understands how it works. It involves a number of
psychological factors having to do with the individual’s personality and past experiences—as well as
some pretty down-to-earth considerations such as disposable income and practical needs in a vehicle.
To complicate matters, the purchase of an auto is often a buying decision that involves family
members.”
Powers says that when purchasing an automobile, a person must balance his or her psychological needs
with often-conflicting practical needs. “Automakers strive to appeal to the emotional motivations that
trigger people to buy a particular brand or product category,” he says. “That typically is done with
advertisements that tie the auto to romantic, upscale surroundings, or to scenes of adventure and
excitement, or to any other psychological cue that might resonate with their target markets.”
Fun, Escape, and Nostalgia
One of the most popular vehicle types on roads today is the sports utility vehicle, which consumers see
as a symbol of youthful fun and escape from their ordinary workaday lives, says Powers. Not
surprisingly, these vehicles appeal both to the huge baby boomer segment of the population and to
teenagers and college students.
Although teenagers and young adults have traditionally been drawn to sports cars that symbolize
power, that group has made a clear shift to smaller sports utility vehicles such as the Jeep Wrangler.
“These products are positioned as fun-vehicles-on-the-beach and have taken the place of the power

street-racing cars, which are out of vogue,” Powers says. “Today, the college student has a Jeep or
Suzuki, and the kid who graduated from high school has a Camaro or Firebird.”
ReasonsWhyPeopleBuyANewCar
There is a wide variety of reasons people buy a car which has not been owned by anyone else.
Top of list is the simple fact that their old car has excessive mileage. People realise that the car simply
will not go on running trouble free forever. Therefore rather than buying another car with miles on the
clock they opt to buy a new one.
Cars which continually breakdown and spend excessive amounts of time being repaired can work out to
be a very costly expense. In the long run it is more economical to buy new and have the satisfaction and
knowledge that the car will be covered under a warranty. Should this car have minor problems it can
simply be returned to the dealership to be repaired. Most dealership offer a courtesy car for you to use
while yours is off the road when you buy a new model. Another reason people give for buying an unused
car is that their old car was beyond repair-basically saying that the amount of money needed to get their
old car running properly outweighs the value of the car.
Many people are choosing to get a newer car because many safety features now come as standard on
most makes and models. Airbags fitted to both the driver's and front passenger are a key feature many
people now look for. Additional back seat airbags and side impact airbags are becoming increasingly
requested safety features by people looking for family cars.
Going 'green' is high up on the list for many people. Saving on fuel and running costs is given careful
consideration by many people. Diesel or alternative fuels such as LPG are being requested more and
more. Some of the leading manufactures including Ford, Fiat and Honda are looking to introduce LPG
cars into this years new models. Although the cost of diesel is running at a par with unleaded fuel, many
people prefer the efficient running a diesel car can provide.
Changing from a sporty model to a family car to provide more room for a growing family is a popular
reason given for buying a larger car. People carriers are ideal forms of family transport, particularly if
there are more than four members in the family. They provide a spacious and comfortable form of
transport-those with TV screens fitted are a great way to keep children occupied on long journeys.

Those who go on adventure holidays such as skiing find that a people carrier offers plenty of room for all
of their equipment-far more comfortable than a transit van!
Those without a family give their reason for buying new is that they love technical gadgets and all the
new innovations the car manufactures are incorporating into their latest models!
People's reason for buying new cars also includes that they cannot afford not to let the fantastic
financing deals and offers new car dealerships are offering pass them by. Dealerships offering 0%
finance are a great way to make huge savings on interest rates imposed by their competitors.
There are numerous models of cars launched by different companies. Different models are launched in
different countries. At times it happens that the new models of cars present in your country do not suit
your standards and also your budget. The budget you have is limited but you also want comfort and
safety in the same price. In such a case you should look for imported models made in other countries,
meaning you should buy an imported used car.
Why Do People Like to Buy Japanese Used Cars
In imported used cars, the best loved are the Japanese used cars. By 'Japanese used cars' it means that
they were initially used by some Japanese owners and then they were exported to different countries.
Why do people like to buy these cars? The reason is simple and persuasive. The cars offer comparatively
much better safety features and comfort and as the cars are used therefore they are also much cheaper
as compared to new cars.
• Cost vs. value: Why I bought a new car
Sure, a new car costs more. But over the long-term, not that much more. And the value–not just
monetarily–is much higher. Here are a few things I debated before choosing:
 Reliability. Above all, I didn’t want to get a car that would break down. I have enough stuff going
on in my life and I want to avoid car-repair issues (time, $) as much as possible. I was willing to
pay slightly more for this certainty.

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