"Jaunatnes starptautiskā programmu aģentūra" iespējaseTwinning Latvia
Materiāli no radošās darbnīcas "Programmas „Jaunatne darbībā” iespējas" eTwinning Nacionālās konferences ietvaros (15.10.2011. Āgenskalna Valsts ģimnāzija) Autors: Marita Kroiča
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Sink or Swim? Supporting the Transition to New Manager | Webinar 08.11.15BizLibrary
60% of frontline managers fail within the first two years in their role. 26% felt they were not ready for the role, and 58% reported receiving no management training. What can you do to turn these numbers around?
www.bizlibrary.com
Virtual teams are becoming a norm for modern businesses. According to PGi's 2015 Global Telework Survey, 79% of knowledge workers reported working outside the office.
With more teams working remote, it's important to remember a few commandments to keep teams working successfully.
12 Brand Logos With Hidden and Interesting MessagesPawan Kumar
Some famous brands' logos have an interesting story and hidden message. But it's very hard to find the hidden message in the logos.
Here we are revealing 12 famous brands' hidden messages, which you may not know yet.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
"Jaunatnes starptautiskā programmu aģentūra" iespējaseTwinning Latvia
Materiāli no radošās darbnīcas "Programmas „Jaunatne darbībā” iespējas" eTwinning Nacionālās konferences ietvaros (15.10.2011. Āgenskalna Valsts ģimnāzija) Autors: Marita Kroiča
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Sink or Swim? Supporting the Transition to New Manager | Webinar 08.11.15BizLibrary
60% of frontline managers fail within the first two years in their role. 26% felt they were not ready for the role, and 58% reported receiving no management training. What can you do to turn these numbers around?
www.bizlibrary.com
Virtual teams are becoming a norm for modern businesses. According to PGi's 2015 Global Telework Survey, 79% of knowledge workers reported working outside the office.
With more teams working remote, it's important to remember a few commandments to keep teams working successfully.
12 Brand Logos With Hidden and Interesting MessagesPawan Kumar
Some famous brands' logos have an interesting story and hidden message. But it's very hard to find the hidden message in the logos.
Here we are revealing 12 famous brands' hidden messages, which you may not know yet.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
Unapređenje kvalitete osnovnog i srednjeg obrazovanja implementiranjem e-škole
1.
2. Reference u državnoj upravi:
• RAS - Ministarstva financija (Federalna i županijska)
• ELMO - Zavodi za zdravstveno osiguranje (svih županija)
• LMIS - Zavodi za zapošljavanje
• Evidencija životinja - Ministarstvo poljoprivrede FBiH
• Interni registri, Prodaja naftnih derivata - Ministarstvo poduzetništva FBiH
Obrazovanje:
• ISS - Sveučilište u Mostaru
• USKPI – University System of KPI (sva javna sveučilišta u BiH)
• RSP – Register of Study Programs (sva javna sveučilišta u BiH)
Poduzeće: HERA doo, Mostar
Godina osnivanja: 2001
Djelatnost: Proizvodnja vlastitih softverskih rješenja
3.
4. E-škola i nastavnici:
• Jednostavan i brz sustav evidentiranja događaja u
nastavnom procesu
• Raznolikost komunikacije s učenicima, roditeljima i
globalnom zajednicom
• Jednostavniji nadzor napredovanja učenika
• Uporaba multimedije
• Zagarantirana privatnost podataka
5. E-škola i učenici
• Jednostavniji nadzor vlastitog napredovanja
• Planiranje školskih aktivnosti
• Bogatstvo medija u potpori procesu učenja (lakše
razumijevanje – zanimljivije)
• Ponavljajuće (neograničen broj ponavljanja)
• Prikladnost (samoposluživanje, na zahtjev, privatno
učenje, vlastiti tempo
6. E-škola i roditelji
• Raznolikost komunikacije na relaciji škola-roditelji
• Nadzor napredovanja učenika
• Planiranje aktivnosti za dijete
• Trenutna informiranost o događajima
7. E-škola i menadžment škole:
• Troškovna efektivnost
• Unapređenje kvalitete
• Unapređenje administrativnih procesa
• Raznolikost komunikacije s drugim korisnicima
sustava
• Zagarantirana privatnost podataka
8. E-škola i
ministarstva/zavodi/sveučilišta/…
• Unapređenje kvalitete obrazovanja
• Poboljšanje izvještajnog sustava
• Jednostavniji nadzor obrazovnog sustava
• Raznolikost komunikacije
• Transparentnost rada
• Komunikacija s širom okolinom