Kelkoo is a price comparison website that allows customers to search for products like books and CDs from multiple online retailers in one place. The site offers customers the ability to easily find the best prices on a wide variety of products from different e-commerce websites. Kelkoo generates revenue from advertising fees and commissions from completed sales that are referred through the site from partner retailers. While facing competition from other price comparison sites, the future for Kelkoo and similar intermediary sites remains strong as they provide an important service for online shoppers seeking to quickly find the best deals across multiple stores in one search.

12. Questions
1 Visit the Kelkoo web site (www.kelkoo.com) shown in Figure
2.26 and search for this book, a CD or anything else you fancy.
Explain the service that is being offered to customers.
2 Write down the different revenue opportunities for this site
(some may be evident from the site, but others may not); write
down your ideas also.
3 Given that there are other competing sites in this intermediary
category, such as Shopsmart (www.shopsmart.com), assess the
future of this online business using press releases and comments
from other sites such as Moreover (www.moreover.com).