The e-citizen service aims to provide a one-stop solution for citizens' needs by offering a wide range of services from both government and private entities, making access to essential services simple and efficient. It includes platforms like Jagaana for personalized service eligibility, Xellent India for authentic products, and Castle Fox for home and hotel stays, all designed to enhance user experiences. Additionally, the service emphasizes social responsibility through initiatives like solar roofing and supports farmers with curated agricultural services.