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The Enterprise
Private Cloud Paradox




   Chris C. Kemp
      @Kemp
About Chris C. Kemp
• CEO of Nebula
• Co-Founder, OpenStack
• Former CTO, NASA




2   11/15/2012    Chris C. Kemp / Twitter @Kemp
Enterprise Should be Adopting!

 Security &
                       Driving
                                                          Cost
Compliance         Cloud Adoption                       Pressures




 Pressure for                                       Big Data
Business Agility                                   Explosion

                       Scale-out
                      Architecture

3    11/15/2012    Chris C. Kemp / Twitter @Kemp
But they’re not...
Where cloud is being adopted today:

• Start-ups and Small / Medium Businesses (SMBs)
• Edges of large enterprises (needs not being met)
• “Corporate IT” is piloting




4   11/15/2012       Chris C. Kemp / Twitter @Kemp
Solving the Enterprise Private Cloud Paradox




5   11/15/2012     Chris C. Kemp / Twitter @Kemp
Solving the Enterprise Private Cloud Paradox




6   11/15/2012     Chris C. Kemp / Twitter @Kemp
Cloud
1.   On-demand … through self-service interfaces
2.   Elastic … dynamically scale up and down
3.   Shared … pooled resources
4.   Metered by use … at high level of granularity
5.   Accessible … broadly over the network




7    11/15/2012     Chris C. Kemp / Twitter @Kemp
Solving the Enterprise Private Cloud Paradox




8   11/15/2012     Chris C. Kemp / Twitter @Kemp
Public Cloud




9   11/15/2012    Chris C. Kemp / Twitter @Kemp
Private Cloud




10   11/15/2012     Chris C. Kemp / Twitter @Kemp
Private Cloud




11   11/15/2012     Chris C. Kemp / Twitter @Kemp
Cloud
1.   On-demand … through self-service interfaces
2.   Elastic … dynamically scale up and down
3.   Shared … pooled resources
4.   Metered by use … at high level of granularity
5.   Accessible … broadly over the network




12   11/15/2012     Chris C. Kemp / Twitter @Kemp
Solving the Enterprise Private Cloud Paradox




13   11/15/2012     Chris C. Kemp / Twitter @Kemp
Enterprise Cloud Challenges
1. Maturity. Ability to overcome barriers to entry related to
   culture, process, technology, experience, and tools.
2. Performance. Need to deploy an application near the data
   and services that are already deployed on premises - lower
   latency and increased bandwidth.
3. Security. Must keep data inside Company’s security
   perimeter, where we trust security team, tools, and
   processes.
4. Cost. TCO much higher for predictable IaaS workloads.
5. Architectural Constraints. Application is not architected
   to run well in public cloud, or has unique technical
   requirements.


14   11/15/2012        Chris C. Kemp / Twitter @Kemp
15   11/15/2012   Chris C. Kemp / Twitter @Kemp
The Cloud Enterprise Paradox
CLOUD                                   ENTERPRISE
• On-demand … through self-             • On-approval … through
  service interfaces                      workflow driven approvals
• Elastic … dynamically scale           • Static … fixed assigned
  up and down                             resources
• Shared … pooled resources             • Private … isolated resources
• Metered by use … at high              • Purchased … at a fixed cost
  level of granularity (OpEx)             over long periods (CapEx)
• Accessible … to everyone              • Inaccessible … except to
  broadly over the network                necessary users/services



16   11/15/2012        Chris C. Kemp / Twitter @Kemp
Solving the Enterprise Private Cloud Paradox




17   11/15/2012     Chris C. Kemp / Twitter @Kemp
Obstacles to “Emergence”
Use Public Cloud
• Limited Security Controls   • High ongoing costs
• Lock in                     • Flexibility



Build Custom Private Cloud
• Implementation Risk     • Implementation Cost
• Deep expertise required • Ongoing support cost



Buy Packaged Private “Cloud”
 • High Upfront Cost     • Vendor Lock-in
 • High ongoing support cost

18    11/15/2012                   Chris C. Kemp / Twitter @Kemp
19   11/15/2012   Chris C. Kemp / Twitter @Kemp
Solving the Enterprise Paradox
1. Support tens of thousands of employees with
   “self-service” provisioning and management on
   premise and provided by service providers
2. Support advanced security & forensics
3. Support existing monitoring, management, and
   log analysis tools
4. Support show/charge -back at user,
   organization, and enterprise level, with
   integration points to accounting
5. Support workload portability and infrastructure
   interoperability (to prevent lock in)
20   11/15/2012    Chris C. Kemp / Twitter @Kemp
Solution: A New Enterprise Ecosystem
• Ubiquitous across both service providers and
  enterprises
• Open and standards oriented with potential to
  ensure workload portability and
  interoperability
• Creates a new ecosystem for infrastructure
  innovation


21   11/15/2012   Chris C. Kemp / Twitter @Kemp
22   11/15/2012   Chris C. Kemp / Twitter @Kemp
Number of companies affiliated with individual members.
23   11/15/2012          Chris C. Kemp / Twitter @Kemp
Companies with multiple Individual Member affiliations
24   11/15/2012         Chris C. Kemp / Twitter @Kemp
Public supporters of OpenStack

25   11/15/2012          Chris C. Kemp / Twitter @Kemp
Platinum, Gold & Corporate Sponsors of OpenStack


26   11/15/2012          Chris C. Kemp / Twitter @Kemp
Platinum & Gold Sponsors of OpenStack


27   11/15/2012              Chris C. Kemp / Twitter @Kemp
The Stats
• 250,000+ downloads this year
• Thousands of members from 850+ companies
  in 88 countries
• 330 contributors to latest “Folsom” release
• Compute, Network, and Storage -as-a-Service
• All code available free and open Apache 2.0
  license


28   11/15/2012   Chris C. Kemp / Twitter @Kemp
The Stack
                     Horizon

                     Keystone




     Nova/Glance      Swift          Quantum




29   11/15/2012       Nebula, Inc.
The Stack
                  Web Interface

                  Identity Security




       Compute        Storage         Network




30   11/15/2012        Nebula, Inc.
The Stack
                  Web Interface

                  Identity Security




       Compute        Storage         Network




31   11/15/2012        Nebula, Inc.
The Future Stack
                                    Web Interface

                                    Identity Security


        Compute                             Storage                        Network



                   Architectures              Block        File   Switch    Router   Firewall
 Hypervisors                       Object
                   (ARM, GPU)




32    11/15/2012                            Nebula, Inc.
Conceptual Architecture




33   11/15/2012      Chris C. Kemp / Twitter @Kemp
Logical Architecture




34   11/15/2012        Chris C. Kemp / Twitter @Kemp
Chris.C.Kemp@Nebula.com
                       @Kemp on twitter

           Visit Nebula.com and OpenStack.org
                      for more info.



35   11/15/2012         Chris C. Kemp / Twitter @Kemp

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Dynamic DataCenter Converged London 2012 - Nebula CEO Chris Kemp

  • 1. The Enterprise Private Cloud Paradox Chris C. Kemp @Kemp
  • 2. About Chris C. Kemp • CEO of Nebula • Co-Founder, OpenStack • Former CTO, NASA 2 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 3. Enterprise Should be Adopting! Security & Driving Cost Compliance Cloud Adoption Pressures Pressure for Big Data Business Agility Explosion Scale-out Architecture 3 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 4. But they’re not... Where cloud is being adopted today: • Start-ups and Small / Medium Businesses (SMBs) • Edges of large enterprises (needs not being met) • “Corporate IT” is piloting 4 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 5. Solving the Enterprise Private Cloud Paradox 5 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 6. Solving the Enterprise Private Cloud Paradox 6 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 7. Cloud 1. On-demand … through self-service interfaces 2. Elastic … dynamically scale up and down 3. Shared … pooled resources 4. Metered by use … at high level of granularity 5. Accessible … broadly over the network 7 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 8. Solving the Enterprise Private Cloud Paradox 8 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 9. Public Cloud 9 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 10. Private Cloud 10 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 11. Private Cloud 11 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 12. Cloud 1. On-demand … through self-service interfaces 2. Elastic … dynamically scale up and down 3. Shared … pooled resources 4. Metered by use … at high level of granularity 5. Accessible … broadly over the network 12 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 13. Solving the Enterprise Private Cloud Paradox 13 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 14. Enterprise Cloud Challenges 1. Maturity. Ability to overcome barriers to entry related to culture, process, technology, experience, and tools. 2. Performance. Need to deploy an application near the data and services that are already deployed on premises - lower latency and increased bandwidth. 3. Security. Must keep data inside Company’s security perimeter, where we trust security team, tools, and processes. 4. Cost. TCO much higher for predictable IaaS workloads. 5. Architectural Constraints. Application is not architected to run well in public cloud, or has unique technical requirements. 14 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 15. 15 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 16. The Cloud Enterprise Paradox CLOUD ENTERPRISE • On-demand … through self- • On-approval … through service interfaces workflow driven approvals • Elastic … dynamically scale • Static … fixed assigned up and down resources • Shared … pooled resources • Private … isolated resources • Metered by use … at high • Purchased … at a fixed cost level of granularity (OpEx) over long periods (CapEx) • Accessible … to everyone • Inaccessible … except to broadly over the network necessary users/services 16 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 17. Solving the Enterprise Private Cloud Paradox 17 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 18. Obstacles to “Emergence” Use Public Cloud • Limited Security Controls • High ongoing costs • Lock in • Flexibility Build Custom Private Cloud • Implementation Risk • Implementation Cost • Deep expertise required • Ongoing support cost Buy Packaged Private “Cloud” • High Upfront Cost • Vendor Lock-in • High ongoing support cost 18 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 19. 19 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 20. Solving the Enterprise Paradox 1. Support tens of thousands of employees with “self-service” provisioning and management on premise and provided by service providers 2. Support advanced security & forensics 3. Support existing monitoring, management, and log analysis tools 4. Support show/charge -back at user, organization, and enterprise level, with integration points to accounting 5. Support workload portability and infrastructure interoperability (to prevent lock in) 20 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 21. Solution: A New Enterprise Ecosystem • Ubiquitous across both service providers and enterprises • Open and standards oriented with potential to ensure workload portability and interoperability • Creates a new ecosystem for infrastructure innovation 21 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 22. 22 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 23. Number of companies affiliated with individual members. 23 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 24. Companies with multiple Individual Member affiliations 24 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 25. Public supporters of OpenStack 25 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 26. Platinum, Gold & Corporate Sponsors of OpenStack 26 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 27. Platinum & Gold Sponsors of OpenStack 27 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 28. The Stats • 250,000+ downloads this year • Thousands of members from 850+ companies in 88 countries • 330 contributors to latest “Folsom” release • Compute, Network, and Storage -as-a-Service • All code available free and open Apache 2.0 license 28 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 29. The Stack Horizon Keystone Nova/Glance Swift Quantum 29 11/15/2012 Nebula, Inc.
  • 30. The Stack Web Interface Identity Security Compute Storage Network 30 11/15/2012 Nebula, Inc.
  • 31. The Stack Web Interface Identity Security Compute Storage Network 31 11/15/2012 Nebula, Inc.
  • 32. The Future Stack Web Interface Identity Security Compute Storage Network Architectures Block File Switch Router Firewall Hypervisors Object (ARM, GPU) 32 11/15/2012 Nebula, Inc.
  • 33. Conceptual Architecture 33 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 34. Logical Architecture 34 11/15/2012 Chris C. Kemp / Twitter @Kemp
  • 35. Chris.C.Kemp@Nebula.com @Kemp on twitter Visit Nebula.com and OpenStack.org for more info. 35 11/15/2012 Chris C. Kemp / Twitter @Kemp

Editor's Notes

  1. But they’re not.
  2. These are the END USER expectations of cloud
  3. But it’s still a cloud.
  4. Resolving this paradox is the key to emergence.
  5. Yesterdays most expensive technologies integrated by today’s most expensive consultants.
  6. A CLOUD SYSTEM MUST: