Dylan Collins - Why Kids Will Destroy Internet? - LOGIN Conference 2012 - 9/26/2012

1. Why kids will destroy the Internet
@MrDylanCollins
Chairman, Fight My Monster
Tuesday 25 September 12

2. Warning: I’m usually always wrong
100000000
75000000
50000000
25000000
0
2003 2007 2010 2011
Tuesday 25 September 12

3. Welcome to your new
masters...
Tuesday 25 September 12

4. Tuesday 25 September 12

5. Tuesday 25 September 12

6. 6
Tuesday 25 September 12

7. TIME SPENT ON YOUTUBE EACH WEEK:
1-5 hours of video watched on YouTube per week
(Base: 795, 6-12 year olds who watch any videos online - Dubit)
Tuesday 25 September 12

8. Registered Players
1800000
ALIEN KJ234J
$50M
1350000
900000 $35M
Attack Defense
450000 16k 8000 total 49k 99k
264 k
123k
Tricks
61k 13k 26k
Brains
$200k
0
Jan Apr July Oct Jan Apr Jul
Tuesday 25 September 12

9. No Facebook.
No Twitter.
No email
Just the playground.
4x increase
in school-day
20000
registrations
0
Sep
2007 2008 2009 2010
Jan
Untitled 1
Tuesday 25 September 12

10. Boys
16% Girls
Average age: 10.4
Player Stats 84%
40
ALIEN KJ234J
mins per game session
(Greater than Moshi Monsters, Stardoll AND Facebook!)
Attack Defense
372m 186m total 96m 192m
887m
201m 122m
65% play from the UK
100k 61m
Tricks Brains
35% play from the US California
Texas
Illinois
Florida
Word of mouth happens during the week.
Peak activity
Data based on last 3
months usage.
is on Friday, Saturday and Sunday.
Tuesday 25 September 12

11. 0.00004%
Not on Facebook (13+)
Not on Twitter (don’t care)
Not on email until about 11ish
Not really on Tumblr
Tuesday 25 September 12

12. Generation D (Disruptive)
* First generation to grow up with Internet.
* First generation to grow up with iOS.
* Their digital activity is creating the new global
entertainment brands (and disrupting many others)
Tuesday 25 September 12

13. Creating new brands and rebooting traditional sectors
13
Tuesday 25 September 12

14. Creating new brands and rebooting traditional sectors
14
Tuesday 25 September 12

15. Forget what you knew about design
(or horses)
Tuesday 25 September 12

16. Social game design is so 2011
Bring me some adventure!
Tuesday 25 September 12

17. #1 Make everything a game
Tuesday 25 September 12

18. #2 Design matters
Tuesday 25 September 12

19. #3 A trading card game not a
Moshi Monsters clone virtual world
Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.com
Tuesday 25 September 12

20. Not just consumers
Tuesday 25 September 12

21. Makers
Tuesday 25 September 12

22. 8M+ cards created + over 40M battles!
Tuesday 25 September 12

23. Tuesday 25 September 12

24. THQ
GameStop
Tuesday 25 September 12

25. Tuesday 25 September 12

26. Tuesday 25 September 12

27. @MrDylanCollins
Tuesday 25 September 12