Future-Proofing Your Marketing Technology StackTealium
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - makes the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this presentation explores:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...Tealium
Learn how three major brands from three different industry categories are leveraging the Tealium AudienceStream solution to transform their business models and achieve their omnichannel goals.
Future-Proofing Your Marketing Technology StackTealium
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - makes the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this presentation explores:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...Tealium
Learn how three major brands from three different industry categories are leveraging the Tealium AudienceStream solution to transform their business models and achieve their omnichannel goals.
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
Joe Stanhope, Forrester Research
It’s no secret that marketing sophistication is growing by leaps and bounds to support the delivery of relevant and engaging customer experiences. And as marketing’s reach grows, so too has the remit of digital analytics. The emergence of digital analytics as a hub for understanding and optimizing customer experiences has placed a premium on the effective collection, processing, and distribution of data. This trend dovetails with the emergence of tag management solutions, which has rapidly become a key capability for supporting digital data management.
We spoke to 400 B2B decision-makers and 100 CMOs about digital marketing and purchasing...this is what we found out
Our annual Tech Heads survey of 100 marketing directors and 400 business buyers reveals that B2B CMOs are six times more likely to lose sleep than gain it in 2016, in comparison to previous years.
Why the sleepless nights? 92% of ‘Sleepless CMOs’ say competition has increased pressure to hit targets, and 90% say they are having to be more creative to compete. Meanwhile buyers think everyone is saying the same thing, in the same way, and are therefore taking longer to make buying decisions.
Download the Tech Heads 'Sleepless CMO' report http://brandtosales.weareoctopusgroup.net/tech-heads-2016
DV 2016: Don't Track Me, Bro - Security and Privacy as a DifferentiatorTealium
Joe Christopher, Blast Analytics & Marketing
With the rise of Big Data, we’ve seen significant changes in innovation surrounding collecting, storing, and leveraging customer data. At the same time, consumers are expressing an increasing concern over their privacy and how their data is being used. Companies now have an opportunity to differentiate with the privacy and data security they offer to customers, and ultimately, win the trust of privacy conscious shoppers. In this session, Joe Christopher of Blast Analytics and Marketing explores how the government agency overseeing Healthcare.gov – the Health Insurance Marketplace - transformed their relationship with consumers by offering the most advanced, granular privacy controls available.
DV 2016: The Top 10 - Tealium AudienceStream Use CasesTealium
Chris Andres and team, Tealium
Tealium experts lead a dynamic, interactive discussion detailing the most compelling, impactful AudienceStream use cases. Drawing on their extensive customer experience in driving successful product deployments, the team explores the quickest wins in generating ROI with Tealium AudienceStream, and forward-looking uses that can drive marketing transformation this year and beyond.
5 Reasons Why Unified Marketing is Not a MythTealium
We explain the historic challenges of data integration and integrated marketing and how market trends and technology advancements have made it possible to to achieve a unified view of the customer and highly orchestrated marketing interactions.
Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business.
During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we’ll review the most fundamental considerations of an omnichannel strategy, including:
- Setting realistic goals and expectations for your organization
- Building out a step-by-step plan with manageable phases
- Deploying best practices while managing to a budget
- Leveraging core order management functionality to pull the strategy together
You’ll walk away with valuable insight and practical information that will guide your omnichannel goals and investments.
How to manage technology obsolescence with LeanIX Enterprise Architecture Man...LeanIX GmbH
Running outdated and unsupported technology is a real risk for organizations. Discover how to mitigate this risk by keeping your technology product data clean and up to date.
LeanIX offers an innovative software-as-a-service solution for Enterprise Architecture Management (EAM), based either in a public cloud or the client’s data center.
Companies like Adidas, Axel Springer, Helvetia, RWE, Trusted Shops and Zalando use LeanIX Enterprise Architecture Management tool.
Free Trial: http://bit.ly/LeanIXDemoS
CIO Roundtable Conference (Robert Walters VN): The Next-Gen CIOLui Sieh
The CIO role is fast evolving along with modern enterprises and businesses. What are the required skills for the next generation CIO to be successful in the 21st century? What does it mean for Vietnam IT professionals and the industry?
2468 process innovation & enterprise architecture -(foundation for operation...Ravi Sarkar
Speaker: IBM Interconnect 2016
Process Innovation and Enterprise Architecture as foundation for operational excellence
Abstract: With ever increasing drive to make healthcare more affordable, personalized and accessible, Healthcare Insurance industry has to discover true opportunities for innovation, automation and improvement. Transitioning away from a complex-costly traditional environment to a modernized-digitized operation needs informed decision making. The talk will focus on how Process Innovation, Enterprise Architecture methods and value-driven planning are used to lay out the foundation for innovation and strategic decision making in this high impact transformative journey to create alignment b/w strategy and execution. The talk will also focus on the powerful ways IBM Blueworks Live is leveraged to gauge business operations for strategic road mapping
SirionLabs Webinar Featuring Forrester - Plugging Value Leakage in IT Outsour...SirionLabs
Slides from SirionLabs' webinar 'Plugging Value Leakage in IT Outsourcing Engagements' featuring Forrester VP and Principal Analyst, Andrew Bartels.
CIOs and their IT departments often struggle to achieve the full value in strategic IT Outsourcing engagements due to ineffective governance and lack of performance alignment between the enterprise and its suppliers.
This webinar explains:
- The growing importance of service providers to firms (both for IT and for business overall)
- Why the traditional tools and technologies are not adequate to manage today’s complex supplier management challenges
- How CIOs can take the lead in embracing specialized software tools to enable not just the IT organization but the entire enterprise to get the most value from their strategic services suppliers
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
Joe Stanhope, Forrester Research
It’s no secret that marketing sophistication is growing by leaps and bounds to support the delivery of relevant and engaging customer experiences. And as marketing’s reach grows, so too has the remit of digital analytics. The emergence of digital analytics as a hub for understanding and optimizing customer experiences has placed a premium on the effective collection, processing, and distribution of data. This trend dovetails with the emergence of tag management solutions, which has rapidly become a key capability for supporting digital data management.
We spoke to 400 B2B decision-makers and 100 CMOs about digital marketing and purchasing...this is what we found out
Our annual Tech Heads survey of 100 marketing directors and 400 business buyers reveals that B2B CMOs are six times more likely to lose sleep than gain it in 2016, in comparison to previous years.
Why the sleepless nights? 92% of ‘Sleepless CMOs’ say competition has increased pressure to hit targets, and 90% say they are having to be more creative to compete. Meanwhile buyers think everyone is saying the same thing, in the same way, and are therefore taking longer to make buying decisions.
Download the Tech Heads 'Sleepless CMO' report http://brandtosales.weareoctopusgroup.net/tech-heads-2016
DV 2016: Don't Track Me, Bro - Security and Privacy as a DifferentiatorTealium
Joe Christopher, Blast Analytics & Marketing
With the rise of Big Data, we’ve seen significant changes in innovation surrounding collecting, storing, and leveraging customer data. At the same time, consumers are expressing an increasing concern over their privacy and how their data is being used. Companies now have an opportunity to differentiate with the privacy and data security they offer to customers, and ultimately, win the trust of privacy conscious shoppers. In this session, Joe Christopher of Blast Analytics and Marketing explores how the government agency overseeing Healthcare.gov – the Health Insurance Marketplace - transformed their relationship with consumers by offering the most advanced, granular privacy controls available.
DV 2016: The Top 10 - Tealium AudienceStream Use CasesTealium
Chris Andres and team, Tealium
Tealium experts lead a dynamic, interactive discussion detailing the most compelling, impactful AudienceStream use cases. Drawing on their extensive customer experience in driving successful product deployments, the team explores the quickest wins in generating ROI with Tealium AudienceStream, and forward-looking uses that can drive marketing transformation this year and beyond.
5 Reasons Why Unified Marketing is Not a MythTealium
We explain the historic challenges of data integration and integrated marketing and how market trends and technology advancements have made it possible to to achieve a unified view of the customer and highly orchestrated marketing interactions.
Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business.
During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we’ll review the most fundamental considerations of an omnichannel strategy, including:
- Setting realistic goals and expectations for your organization
- Building out a step-by-step plan with manageable phases
- Deploying best practices while managing to a budget
- Leveraging core order management functionality to pull the strategy together
You’ll walk away with valuable insight and practical information that will guide your omnichannel goals and investments.
How to manage technology obsolescence with LeanIX Enterprise Architecture Man...LeanIX GmbH
Running outdated and unsupported technology is a real risk for organizations. Discover how to mitigate this risk by keeping your technology product data clean and up to date.
LeanIX offers an innovative software-as-a-service solution for Enterprise Architecture Management (EAM), based either in a public cloud or the client’s data center.
Companies like Adidas, Axel Springer, Helvetia, RWE, Trusted Shops and Zalando use LeanIX Enterprise Architecture Management tool.
Free Trial: http://bit.ly/LeanIXDemoS
CIO Roundtable Conference (Robert Walters VN): The Next-Gen CIOLui Sieh
The CIO role is fast evolving along with modern enterprises and businesses. What are the required skills for the next generation CIO to be successful in the 21st century? What does it mean for Vietnam IT professionals and the industry?
2468 process innovation & enterprise architecture -(foundation for operation...Ravi Sarkar
Speaker: IBM Interconnect 2016
Process Innovation and Enterprise Architecture as foundation for operational excellence
Abstract: With ever increasing drive to make healthcare more affordable, personalized and accessible, Healthcare Insurance industry has to discover true opportunities for innovation, automation and improvement. Transitioning away from a complex-costly traditional environment to a modernized-digitized operation needs informed decision making. The talk will focus on how Process Innovation, Enterprise Architecture methods and value-driven planning are used to lay out the foundation for innovation and strategic decision making in this high impact transformative journey to create alignment b/w strategy and execution. The talk will also focus on the powerful ways IBM Blueworks Live is leveraged to gauge business operations for strategic road mapping
SirionLabs Webinar Featuring Forrester - Plugging Value Leakage in IT Outsour...SirionLabs
Slides from SirionLabs' webinar 'Plugging Value Leakage in IT Outsourcing Engagements' featuring Forrester VP and Principal Analyst, Andrew Bartels.
CIOs and their IT departments often struggle to achieve the full value in strategic IT Outsourcing engagements due to ineffective governance and lack of performance alignment between the enterprise and its suppliers.
This webinar explains:
- The growing importance of service providers to firms (both for IT and for business overall)
- Why the traditional tools and technologies are not adequate to manage today’s complex supplier management challenges
- How CIOs can take the lead in embracing specialized software tools to enable not just the IT organization but the entire enterprise to get the most value from their strategic services suppliers
2022 State of the CDP: Key Findings for Tackling the New Age of DataTealium
Given the changing customer data landscape, the question is no longer why do you need a Customer Data Platform (CDP), but instead, which one is best suited for your organization’s needs.
That’s why, in this webinar, we talked through key findings from our brand new 2022 State of the CDP report to help you prepare for the year ahead! In this report, we surveyed more than 1,000 marketing and business leaders globally to better understand how they’re planning to use a CDP in the coming year. We’ll also review key findings like:
- The top areas where executives believe technology will have the biggest impact this year
- Why 87% of marketers are expecting to increase tech spend in 2022
- Ways marketers are using a CDP to drive digital transformation and keep up with the trends in the landscape
Show Me You Care: Why You Should Be Talking About Privacy and Value-ExchangeTealium
This deck is from the fourth masterclass in our masterclass series on Preparing for Life Beyond the Third-Party Cookie.
We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience.
Check out this deck to discover:
- How privacy is driving changes in your advertising and measurement strategy
- Strategies to power privacy
- Key ways to build up customer trust with first-party data
Third-Party Cookie Loss Masterclass 3: Making Sense of the Changing Identity ...Tealium
This deck is from the third session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. In this presentation, we provide solutions for identifying customers without third-party cookies and clarify what is actually changing in terms of identity.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
Third-Party Cookie Loss Masterclass 2: Dude, What About My DMP?Tealium
This deck is from the second session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Discover what to do about your Data Management Platform (DMP) when third-party cookies have crumbled. We also share strategies you can start deploying today to help you stay ahead of the changes.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?Tealium
This deck is from the first session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Check it out to see actionable ways to start preparing today and tips for switching to a first-party data strategy.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
Tasty Tech: 3 Proven Recipes for Increasing Loyalty and RetentionTealium
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.
Digital Strategist, James Burnham shared ways to create digital experiences that keep your customers coming back for seconds. He also shared tips for:
- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns
You can view the on-demand session on our website in our Resource Hub
Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium
As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?
In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to:
- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!
You can view the on-demand session on our website in our Resource Hub
[Webinar] The Best Kept Marketing Secret to Achieving Complete Customer ViewsTealium
There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights.
That’s why in the first webinar in our Guide to CDP Success series, Director of Product Marketing, Matt Parisi, explained how a CDP can be your greatest competitive advantage. We covered topics like:
- See how you can create dynamic customer identities for better segmentation
- Discover how a CDP provides your entire tech stack with unified data in real time
- Understand why this technology is critical to your current and future success
You can view the on-demand session on our website in our Resource Hub
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Digital Velocity London 2018 - How to drive personalisation at a global B2B c...Tealium
Korbinian Spann, W. L. Gore & Associates (the GORE-TEX® company) presents the necessary steps to realize a framework for personalisation within a global B2B company. In this case, a relaunch of the analytics and tracking infrastructure was the beginning of the transformation.
Examples in relation to the outdoor industry are provided to demonstrate the implementation of a technical infrastructure and the development cycle for designing and creating user stories in a global context.
This session specifies a robust multi-channel measurement framework that focuses on conversion and engagement. The following four steps structure the session:
The global setup and the implementation of a global measurement framework: consumer access
Tracking and technical setup
The US pilot
The Use cases
Digital Velocity London 2017: Understanding AudienceStream Timeline and Funne...Tealium
Digital Velocity London 2017
Tealium University
Session: Understanding AudienceStream Timeline and Funnel to Influence Visitor Journey
Presenter: Steve Lake
Digital Velocity London 2017: Combining AudienceStream AttributesTealium
Digital Velocity London 2017
Tealium University
Session: Combining AudienceStream Attributes - Solve Your Segmentation Logic Challenges
Presented by Mark Reddin
セル生産方式におけるロボットの活用には様々な問題があるが,その一つとして 3 体以上の物体の組み立てが挙げられる.一般に,複数物体を同時に組み立てる際は,対象の部品をそれぞれロボットアームまたは治具でそれぞれ独立に保持することで組み立てを遂行すると考えられる.ただし,この方法ではロボットアームや治具を部品数と同じ数だけ必要とし,部品数が多いほどコスト面や設置スペースの関係で無駄が多くなる.この課題に対して音𣷓らは組み立て対象物に働く接触力等の解析により,治具等で固定されていない対象物が組み立て作業中に運動しにくい状態となる条件を求めた.すなわち,環境中の非把持対象物のロバスト性を考慮して,組み立て作業条件を検討している.本研究ではこの方策に基づいて,複数物体の組み立て作業を単腕マニピュレータで実行することを目的とする.このとき,対象物のロバスト性を考慮することで,仮組状態の複数物体を同時に扱う手法を提案する.作業対象としてパイプジョイントの組み立てを挙げ,簡易な道具を用いることで単腕マニピュレータで複数物体を同時に把持できることを示す.さらに,作業成功率の向上のために RGB-D カメラを用いた物体の位置検出に基づくロボット制御及び動作計画を実装する.
This paper discusses assembly operations using a single manipulator and a parallel gripper to simultaneously
grasp multiple objects and hold the group of temporarily assembled objects. Multiple robots and jigs generally operate
assembly tasks by constraining the target objects mechanically or geometrically to prevent them from moving. It is
necessary to analyze the physical interaction between the objects for such constraints to achieve the tasks with a single
gripper. In this paper, we focus on assembling pipe joints as an example and discuss constraining the motion of the
objects. Our demonstration shows that a simple tool can facilitate holding multiple objects with a single gripper.
【DLゼミ】XFeat: Accelerated Features for Lightweight Image Matchingharmonylab
公開URL:https://arxiv.org/pdf/2404.19174
出典:Guilherme Potje, Felipe Cadar, Andre Araujo, Renato Martins, Erickson R. ascimento: XFeat: Accelerated Features for Lightweight Image Matching, Proceedings of the 2024 IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR) (2023)
概要:リソース効率に優れた特徴点マッチングのための軽量なアーキテクチャ「XFeat(Accelerated Features)」を提案します。手法は、局所的な特徴点の検出、抽出、マッチングのための畳み込みニューラルネットワークの基本的な設計を再検討します。特に、リソースが限られたデバイス向けに迅速かつ堅牢なアルゴリズムが必要とされるため、解像度を可能な限り高く保ちながら、ネットワークのチャネル数を制限します。さらに、スパース下でのマッチングを選択できる設計となっており、ナビゲーションやARなどのアプリケーションに適しています。XFeatは、高速かつ同等以上の精度を実現し、一般的なラップトップのCPU上でリアルタイムで動作します。
今日、ほとんどの企業は自社のウェブサイトで20を超えるタグベースのベンダーを管理しています。これだけでも悪夢のような状況ですが、さらにデータのサイロ化によって問題が拡散します。ソリューションは連携せず、別々の訪問者プロファイルを作成するため、オムニチャネルのパフォーマンス理解が難しくなります。TealiumのCustomer Data Platformはあなたのスタックを通してこの問題を全体的に見渡して解決を図ります。私たちはあなたのサイトとアプリケーション間のタブ管理をサポートします。 それぞれのベンダーで共有される顧客プロファイルを作成し、チャネル間にわたって構築されたすべてのデータを所有することで、あなたのチームのよりよい決断を促進します。