Founder, Blue Fish with branches in Tunis and Abu Dhabi
Leila Ben-Gacem is the founder of Blue Fish, with branches in Tunis and Abu Dhabi. Blue Fish designs sustainable social impact initiatives in the field of women empowerment, artisan business development, socio-economic inclusion and youth self-employment opportunity creation
Some of the designed social solutions include:
Dar Ben Gacem a boutique hotel and a social business which generates business opportunities for micro-businesses in the old town of Tunis through tourism sector innovation; Sougha, a social enterprise owned by Khalifa Fund for Enterprise Development. Sougha creates market opportunities for artisan-entrepreneurs all over the UAE, and considerably improved the socio-economic inclusion of women artisans and local heritage revival.
In addition, Blue Fish designs and manages projects which improve artisan business sustainability through, artisan clustering, better heritage branding, communication and international trade opportunity creation in Tunisia.
Leila also designed, fundraised and implemented an initiative aimed at creating self-employment opportunities for youth in opportunity deprived locations in the UAE.
Founder, Blue Fish with branches in Tunis and Abu Dhabi
Leila Ben-Gacem is the founder of Blue Fish, with branches in Tunis and Abu Dhabi. Blue Fish designs sustainable social impact initiatives in the field of women empowerment, artisan business development, socio-economic inclusion and youth self-employment opportunity creation
Some of the designed social solutions include:
Dar Ben Gacem a boutique hotel and a social business which generates business opportunities for micro-businesses in the old town of Tunis through tourism sector innovation; Sougha, a social enterprise owned by Khalifa Fund for Enterprise Development. Sougha creates market opportunities for artisan-entrepreneurs all over the UAE, and considerably improved the socio-economic inclusion of women artisans and local heritage revival.
In addition, Blue Fish designs and manages projects which improve artisan business sustainability through, artisan clustering, better heritage branding, communication and international trade opportunity creation in Tunisia.
Leila also designed, fundraised and implemented an initiative aimed at creating self-employment opportunities for youth in opportunity deprived locations in the UAE.
Overtown Youth Mural Project- Urgent, IncURGENT, Inc.
URGENT's Overtown Youth Mural Project is a Building Literacy Through Arts & Culture initiative the aims to promote community transformation using the arts and culture.
Localizing Maker Culture - Promoting the Kampung Spirit of Innovation in Sing...Veerappan Swaminathan
Slides from a talk given by Veera & Ibnur about the maker culture in Singapore and the work of the Sustainable Living Lab (SL2) at blinkBL_NK on 18 July.
Follow us on https://www.facebook.com/sl2square or check out our site at www.sl2square.org
All photo rights belong to their respective owners.
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
What do you do when someone litters in front of you?
Do you turn a blind eye or fight?
Do you want to tell #litterbugs it's WRONG but can't say it?
This group from 'City Beautiful' of India decided enough is enough. They now give a shock therapy to litterbugs and do NOT spare anyone. See what they do to litterbugs in public !
FOLLOW US
Facebook: www.facebook.com/viralclaps
Youtube: https://youtu.be/I7eUqorPD2A
Changing Tomorrow's Story - Our CommunitiesEdelman
For more than 60 years, Edelman has helped employees make the most of opportunities to strengthen the communities where they live and work. Through service and donations, our generous employees are helping to change tomorrow’s story in local communities around the globe.
Learn more: http://edl.mn/VtNFmt
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
Presentation given by Solar Cinema (www.solarcinema.org) at "Get Started and Make an Impact" a speed networking event organized by Net Impact Pune (www.nipune.org) to enable professionals to learn, network and contribute to various social organizations.
This presentation is a brief overview of the JSF custom validators provided by OmniFaces (e.g. cross-field validators). Some OmniFaces validators fixes a suite of gaps of the JSF standard validators, while others are totally new.
Overtown Youth Mural Project- Urgent, IncURGENT, Inc.
URGENT's Overtown Youth Mural Project is a Building Literacy Through Arts & Culture initiative the aims to promote community transformation using the arts and culture.
Localizing Maker Culture - Promoting the Kampung Spirit of Innovation in Sing...Veerappan Swaminathan
Slides from a talk given by Veera & Ibnur about the maker culture in Singapore and the work of the Sustainable Living Lab (SL2) at blinkBL_NK on 18 July.
Follow us on https://www.facebook.com/sl2square or check out our site at www.sl2square.org
All photo rights belong to their respective owners.
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
What do you do when someone litters in front of you?
Do you turn a blind eye or fight?
Do you want to tell #litterbugs it's WRONG but can't say it?
This group from 'City Beautiful' of India decided enough is enough. They now give a shock therapy to litterbugs and do NOT spare anyone. See what they do to litterbugs in public !
FOLLOW US
Facebook: www.facebook.com/viralclaps
Youtube: https://youtu.be/I7eUqorPD2A
Changing Tomorrow's Story - Our CommunitiesEdelman
For more than 60 years, Edelman has helped employees make the most of opportunities to strengthen the communities where they live and work. Through service and donations, our generous employees are helping to change tomorrow’s story in local communities around the globe.
Learn more: http://edl.mn/VtNFmt
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
Presentation given by Solar Cinema (www.solarcinema.org) at "Get Started and Make an Impact" a speed networking event organized by Net Impact Pune (www.nipune.org) to enable professionals to learn, network and contribute to various social organizations.
This presentation is a brief overview of the JSF custom validators provided by OmniFaces (e.g. cross-field validators). Some OmniFaces validators fixes a suite of gaps of the JSF standard validators, while others are totally new.
If you have missing teeth and want a solution that is as close to your natural teeth as possible, dental implants are the modern day best option for you.
Chúng tôi đang cần bán chiếc xe Kia Sorento – 2014 . Ai có nhu cầu thì liên hệ trực tiếp với chúng tôi nhé.
Thông tin người bán:
Hồ Thị Uyên Nhi
Địa Chỉ: 19 – 2A Biên Hoà – Đồng Nai
16072015 hyundai starex 2013 xe nhập khẩu tốt cho cuộc hành trìnhcaovui caothivui
Salon HyunDai Phạm Hùng đang rao bán Hyundai Grand Starex 2.5MT màu ghi xám. Xe nhập khẩu, số sàn, máy dầu, dòng xe 9 chỗ, lazang đúc, gương kính chỉnh điện, hệ thống phanh ABS, hệ thống âm thanh CD, MP3. Tay lái trợ lực điều chỉnh độ nghiêng. Cửa sổ điện..
Quý khách hàng có nhu cầu hãy nhấc máy liên hệ với salon mua ban xe oto chúng tôi sẽ có những sản phẩm ưng ý nhất, chất lượng phục vụ tốt và giá thành tốt nhất, cùng những chương trình khuyến mãi đặc biệt nhất .
Veido šveitimo aparatas Lanaform Diamond DermabrasionHairfree.lt
Veido šveitimo aparatas Lanaform Diamond Dermabrasion naudoja dermabrazijos (saugus, lengvai kontroliuojamas ir ypatingai efektyvus odos šveitimo būdas) technologiją. Ji remiasi trijų aliuminio kristalo galvučių abrazija (valymu) ir nuolatiniu siurbimu.
Horror movie of the season is now available. Do watch this movie for non stop twisting story and unbeatable fear with thrilling story. Have a look at this presentation of the movie Sorrow.
CSR Times Magazine has become an integral part of corporate strategy. CSR initiatives in India are on the rise, with a significant number of companies making use of CSR for their business growth
Using a hashtag can be the equivalent of playing digital Russian roulette. Is it safe to use them anymore?
Agency behind ______ campaign fired after social media disaster.
You can fill in the blank with any number of recent #disasters, but this an actual headline pulled from The Guardian in November. The agency who created #MyTaxis, a seemingly innocuous campaign created to encourage customer feedback about their experience riding in Victorian taxis (and counter Uber’s Australian stronghold) was fired just three days after it launched. We’ll look at why it went so wrong so quickly.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
We Thank you from the bottom of our heart for making our 1st International Conference “Ending Extreme Poverty: A challenging Journey From MDGs to SDGs” a grand success. We were sure that without your participation, the event would not have been that much success.
If you have not attended the event, there is a great chance for you to be a part of this grand global initiative. Join us on 28th and 29th February with 50% discount in the entry fees and be a part of the change.
We are arranging a series of conferences at the international level on the same topic, for details log on to www.conference.globallygive.org or write us to info@leadindiafoundation.org
If you are interested to participate in our conference in India, please write to info@leadindiafoundation.org and reserve your sear today.
Looking forward to see you in February at Grand Hyatt, New York, USA.
Best Regards
Oversaw the creation of, and contributed to TMW Unlimited's second annual Strategy Department document 'Viewpoint'. A collection of thought pieces covering a range of important topics relevant to us as marketeers and our clients as brand owners. It observes trends, analyses what it means and recommends actions to fully capitalise on them. This year we explored the themes of 1) Cultural Pluralism 2) Diversity within Advertising 3) Retail Innovation 4) Automation revolution 5) Gen Z and Luxury and 6) Social Live Streaming.
A 2017 trends document created collectively by the Planning department at TMW Unlimited. I oversaw the production of the piece and co-authored two of the six thought pieces around the areas of 1) Automation and 2) Diversity
Since 2014 is still fresh, we’d like to present our report on some of the most relevant cultural and marketing trends for the year ahead. We hope this report will provide you with rich context to better understand our industry, our audiences and where the world is heading.
http://zambezi-la.com/culture/2014-bites-special-edition-trend-forecast/
Enjoy & feel free to share with your peers.
Conventional marketing often ignores the wider context of culture. Not at Zambezi. We practice cultural planning - gathering cultural knowledge and insights in order to build brand equity by creating cultural currency.
At Cheil MENA, our observation skills, trendspotting and pattern recognition are MADE IN THE REGION. Although we keep track of global trends, we don’t copy them. Instead, we develop our own collection of trends that are happening in the MENA region. Right here. Right now.
Today we are witnessing a social transformation. Our diverse and infinitely surprising region is moving from a thirst for fame towards making a difference. Instead of exhibiting narcissism, people are displaying humanity through more empathy, spirit of togetherness, and investment in emotional and physical wellbeing of the communities.
2. On an average a pedestrian litters every 6 minutes in Dhaka.
Individuals under 30 are more likely to litter.
1700 and 2500 tons of solid wastes are left unattended by the Dhaka North and South city Corporation.
During Eid-Ul-Adha 26,000 tones of litter is generated.
FINDINGS and
INSIGHTS
People are already
aware that throwing
garbage is bad but
they do it anyways as
they think their “small”
contribution doesn’t
have a significant
effect on the situation
People are driven by
encouragement. The
TG is highly likely to
catch a trend and follow
it vigorously as we’ve
seen countless times
Trends create a huge
buzz in social media
and a huge portion of
the people there talk
about “what’s
happening a lot”
3. OUR OBJECTIVES and
EXPECTED OUTCOMES
AUDIENCE
EXPECTED CHANGE IN PERCEPTION
OUR
OBJECTIVES
EXPECTED
OUTCOMES
Create social deterrence and
make littering UNCOOL!
Create a sense of self
awareness and achievement
if they can contribute to the
society and do their part in
making it a better place.
◈A sense of consciousness
among the people about the
detrimental effects of littering.
Conscious people will keep
the society clean and make it
a better place for living.
4. Geographic Urban areas ( Mainly Dhaka &
Chittagong)
Demographic Age : 18-30
Life Stage: Educated young adults.
Occupation: Blue collar job holders
& students.
Socio-economic Class: Middle to
high.
Gender: Unisex.
Psychographic Personality: Aspires to be a good
and responsible citizen.
Attitude: Easily motivated and
influenced by others. Mainly
followers .
Life Style: Out going and risk taker.
Value: Can differentiate between
right and wrong.
Behavioral User Status: Uses road on a daily
basis. Stays outside for most of the
time.
Occasions : Litters almost on a
daily basis but annually increases
dramatically during social events
(e.g- Eid, Puja, Pahela
Baisakha/Falgun etc )
TARGET
AUDIENCE
Who are we targeting?
People under 30 who are more likely to litter
and who spend a significant amount of time
on the road due to various reasons (Job,
travel).
Why Are we targeting them??
•Skimmed down TG due to budget
constraints
•Most potential to create a ripple effect and
eventually bring other focus groups in.
•These people are more likely do something
if their role models ask them to.
We are going to reach them through
Opinion leaders
Role models
Trendsetters
Early adapters
Leader of particular focus groups
5. BIG
IDEA
“Even yOUR small effort
to stop littering can have
a huge impact on OUR
day-to-day life.”
Steps should be taken
from an individual level
rather than complaining
or waiting for others to
start.
Everyone tries to maintain
a positive image on social
media and significantly
contribute to an emerging
trend.
#LiterallyLitterFree
“Be a #trend setter.”
6. SLOGAN
and LOGO
Logo
Slogan
“শহর যখন ত োমোর,
দোয়িত্বটোও ত োমোর!”
Creating a sense of responsibility
Focusing on individual initiatives
Catchy
Meaningful
7. SAMPLE
CREATIVES
Poster carrying message of the
campaign on public transport
Car sticker proclaiming alliance to the
campaign/pledge
The contents and designs of
these materials will be
copyright-free. Anyone
pledging alliance will be able
to print these themselves if
not provided by us
10. ACTIVATION
CAMPAIGN
CLEAN YOUR AREA DRIVE
A small initiative taken by local
schools to clean up their area.
This is to show people first
hand how their littering habits
affect the kids.
TRASH BOX INSIDE CNG
Will reduce the amount of
waste that is thrown out of
moving vehicles. It will also
represent the message which
will slowly teach people not to
throw litter anywhere.
11. Launching Event- Social Media December 2015
Stickers for Vehicles December 2015 - December 2016
Using Google ad services to promote the
campaign and website
December 2015 – June 2016
Branded T-shirt, wristband and caps
distribution
February 2016 – December 2016
Start of “Clean your area” school activation June 2016 – December 2016 (1 Per month)
Activation on CNG July 2016
Posters and stickers on busses and public
toilets
July 2016 – December 2016
Print ad on The Daily Star Shout to wrap up
the campaign
November 2016
SCHEDULING & MEDIA PLACEMENT
THE CAMPAIGN WILL RUN FOR 1 YEAR.
12. Item Name Unit Price Unit Quantity Item Cost
Percentage of Total
Budget
Website 12,000 2 24,000 3.00%
Youtube Ad 8 10,000 80,000 10.00%
T-shirts 85 1,129 95,965 12.00%
Wristbands 15 2667 40,005 5.00%
Badges 15 2667 40,005 5.00%
Car Stickers 50 1,600 80,000 10.00%
Stickers for Public Toilets 8 5,000 40,000 5.00%
Branded trash boxes for CNG 60 1,334 80,040 10.00%
Stickers for Public Transports 8 10,000 80,000 10.00%
Facebook Post Boost 8,000 2 16,000 2.00%
Activation Campaign at Schools 20,000 4 80,000 10.00%
Transportation Cost 40,000 1 40,000 5.00%
Caps 35 1142 39,970 5.00%
Print ad (Daily Star Shout) 64,000 1 64,000 8.00%
Total - - 799,985 100.00%
TOTAL 799,985 BDTFINANCIAL
BREAKDOWN