The document summarizes a project to design the interior of a new 146,000 square foot office building for New Jersey Manufacturers Insurance Company (NJM) in Hammonton, NJ. Steelcase architectural glass walls and media:scape collaborative spaces were selected to divide work areas and create private offices, conference rooms, and an on-site bank branch in the open floor plan. The installation was completed on-time and on-budget, and NJM was satisfied that the functional and aesthetically pleasing design captured their vision and brand.

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Class with Stylish Glass: New Facility Takes on the Contemporary
Project Summary
Location
Hammonton, NJ
Project Scope
Approx. 1,800 linear ft.
Manufacturer
Steelcase, Coalesse
Product
Steelcase Privacy Wall
Steelcase Media:scape
Coalesse Bix
pictured above: Steelcase Privacy Wall Glass Selections with marsh specialty glass
The Client The Goal The Challenge
New Jersey Manufacturers Insurance Company With a short timeline to approach the interior Along the perimeter of the main workstation
began in 1913, founded by factory owners who design of the office environment, NJM decided space, open collaborative areas allow employ-
wanted to purchase insurance from a reliable, to partner with DS&D directly on the layout of ees to meet and collaborate without the
local, safety-oriented carrier. Today, New the architectural walls that were to be show- constraints of their individual workstations.
Jersey Manufacturers Insurance Group remains cased throughout the new building. DS&D
the most financially strong insurance carrier in assisted in the specification and selection of a
the state of New Jersey. series of available Steelcase architectural wall
solutions for NJM. The new building was
With its focus on growth, NJM announced its intended to be a representation of NJM’s finan-
new $48 million, 146,000 square-foot Hammon- cial strength and sustainability policies come to
ton, NJ, facility. In addition to insurance offices, life. Along with the environmentally friendly
the building includes a branch of NJM Bank. approach to the building’s design, NJM elected
The new building has an environmentally to select a manufacturer who equally shared
friendly focus including the engineering of their social responsibility to the environment.
retention basins for maximum return of water to
the aquifers and the implementation of modern Steelcase moveable and architectural walls
lighting design techniques throughout the captured that focus with their C2C certification.
building to reduce electrical loads. With the task to present both aesthetically
attractive and practical wall solutions for the
The new facility will house 175 employees with building, DS&D would have to approach each
a maximum occupancy of 330 employees on a section of the new building separately. Within
daily basis. It will be their main campus in the expansive 146,000 square-foot building,
Southern NJ. It opened its doors on December many different gathering places were
20, 2010, after eighteen months of construc- envisioned; some that would require more pictured above: Steelcase Privacy Wall GS with Marsh Glass and Coalesse Bix
tion. privacy than others.

2. The Solution
The first challenge to incorporate a collabora-
tive space within the NJM branch office was
accomplished by installing a Steelcase
media:scape. Media:scape provided NJM
with a twenty-first century approach to
present, meet and collaborate on various
projects by creating a space for employees to
view the same material in a comfortable,
convenient setting.
Media:scape is a fully integrated furniture and
technology setting, and can host other technol- The Result
gies to create larger, more comprehensive,
collaborative environments. When installation was completed on-time and
on-budget, the final walk-through of the office
With regard to the private offices, training successfully told the story of the design and
rooms and conference rooms, NJM eventually application of architectural walls for NJM. The
selected an array of Steelcase Privacy Wall client was especially satisified with the success
including Bendheim ribbon specialty glass of the design and installation of the architectural
fronts. The corridors and main hallways walls on both floors.
featured Steelcase Privacy Wall GS with an
anonized aluminum frame and marsh glass. The spectacular look and feel of the NJM
branch office captured the warmth a bank’s
The private offices closer to the branch office appearance was meant to convey. The
featured a wood veneer frame with ribbon inclusion of various architectural walls through-
glass. The bank area was outfitted with a wood out the building diversified the ambience of the
pictured above: Steelcase media:scape veneer frame with 3Form Bear Grass Light, a workspace and successfully conveyed profes-
pressed glass front that featured strains of sionalism while maintaining privacy. Overall,
In addition to these areas, private offices, embedded bear grass. The diverse lineup of the functional aspect of privacy walls held true,
conference rooms and training rooms were Steelcase architectural walls created work- as their placement created a seamless flow of
stationed along the perimeter adjacent to space personalities that accentuated the space management throught the NJM facility.
collaborative workspaces. functional purpose NJM envisioned.
The final application of architectural walls were
to be designed and installed in the NJM Bank
branch office. The branch office was positioned
just inside the main lobby facing Route 54. The
placement of the branch office was not only a
symbol of NJM’s financial strength and diversi-
fication, but also functioned as a cornerstone
for the building’s appeal to its employees and
customers. Therefore, the layout and selection
of architectural walls that were to be featured in
this specific area had to demonstrate and
capture NJM’s vision and create a lasting
impression for those who conducted business
at the branch.
An additional demand called for collaborative
space to be incorporated inside the branch
office, mainly in one of the two private offices
designed for branch officers.
As the design commenced, it was determined
that NJM and DS&D would have to collaborate
on furnishing approximately 1,800 linear feet of
architectural walls throughout these sections.
pictured above: Steelcase wood veneer walls with 3Form Bear Grass Light (left), Steelcase Privacy Wall with wood veneer and ribbon glass (right)
www.dancker.com