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Cosa è veramente il Personal Branding?
27 marzo
1991
FUTURO
Nemmeno lui è più
quello di una volta
Globalizzazione
Disoccupazione
Insoddisfazione
Le aziende non
riescono a innovare
Perché?
«Feudalesimo organizzativo»
Conformismo
Samurai
Lealtà
Rispetto della
gerarchia
Osservazione di
regole e rituali
Conformismo
Ronin
Ronin
Autonomia
Eccellenza
Ambizione
Adattabilità
Auto-realizzazione
Miglioramento
continuo
Mr.X  Ronin
Mr.X
Non apprezza il proprio lavoro e lo
eviterebbe, se potesse
Ha paura di assumersi responsabilità,
cerca un posto di lavoro sicuro
Ha bisogno di essere guidato, non è
capace di iniziativa
Ronin
Il suo fattore motivante è la libertà, il senso
di sfida e l’ambizione personale
Si preoccupa meno delle ricompense
esterne e prende l’iniziativa
Non crede nella «sicurezza del posto di
lavoro», ma nello sviluppo del suo Brand
Wow… Tutto da solo?
Senza supporto?
Networking
1995
Una sfera di
cristallo
per vedere
il futuro 15
anni dopo
Microsoft sta segnando
un’epoca
Esperti,
scrittori e
redattori
retribuiti
Venduta su
cd-rom e
online
Gestita da
manager
qualificati
Oppure…
Migliaia di persone che
redigono le voci per
puro divertimento
Nessuna qualifica
speciale per partecipare
Nessuno sarà pagato un
centesimo per scrivere
Sarà online GRATIS!
Nel 2009 Microsoft stacca
definitivamente la spina a Encarta
17.000.000
voci scritte dagli
stessi utenti
26.000.000
utenti connessi in rete
276
lingue diverse
(gratis!)
Diversità, collaborazione,
visione del futuro condivisa
I poteri dei network
Flessibilità
I poteri dei network
Adattabilità
Diventa un
Super-
Connector!
Genuino interesse per gli altri
“Ogni persona è un mondo”
Ampie connessioni
“Incontra persone nuove ogni giorno”
Mappatura del network
“Ogni persona ha un suo posto”
E le aziende tradizionali?
Il Personal Branding
non è
Self Marketing
Il Personal Branding è
Consapevolezza di Sé
Autenticità
Ambizione Personale
Capacità Realizzativa
Crescita Personale
Perseveranza
Duro lavoro
Grazie per l’attenzione e… Go Ronin!
Luca Isabella
Everything starts with a Dream
Organization Development Advisor
Personal Branding Coach
LinkedIn Coach
http://it.linkedin.com/in/lucaisabella
www.youtube.com/user/RoninConsulting
www.lucaisabella.it
Email: luca.isabella@perpetualbeta.it

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