![Version 2 - PRELIMINARY
26/27 January 2015
Time Topic Speaker Overview
09:55 – 10:20 Launching a Niche Site -
BankruptcyListings.com
(Presentation?)
Brad Geisen – CEO at
Foreclosure.com (USA)
One third of all foreclosures in the United States fall into bankruptcy. Most
are snatched up by institutional investors or sold via pool sales and very few
make it through to the home buyer. It can also take years to go through the
process.
BankruptcyListings.com works directly with the bankruptcy trustees through
our parent company BK Global. The properties go through a 3-Step process.
In Review, Coming Soon and For Sale. This unique pre-marketing technique is
proving very valuable in selling these properties. Several of the top US banks
have already signed up and we have roughly 100k properties in pipeline.
This session looks at how the team at Foreclosure.com has launched
BankruptcyListings.com and is tackling this opportunity in the US market.
10:20 – 10:45
Horizontals versus Verticals –
Who Wins?
(Presentation)
Simon Baker – Chairman at Property
Portal Watch
In all markets, the online classifieds segment is highly competitive. The
advertiser has significantly more choice than they did in the past. There are
dedicated vertical sites (for cars, jobs and homes) as well as general
classifieds sites (horizontal) that service all markets. Is this a winner take all
market or is there room for both horizontal and vertical players. Simon
Baker, the Chairman of the Mitula Group and former CEO/MD of the REA
Group in Australia, will discuss what the likely outcome is by looking at what
is happing in the highly competitive online real estate segment.
10:45 – 11:30 Networking Break Coffee and Tea provided in foyer
11:30 – 11:55 [TBC]
11:55 – 12:20 [TBC]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
Recently uploaded
Recently uploaded (16)
Featured
Featured (20)
Draft property portal watch conference agenda nyc 2016 - version 3
- 1. Version 2 - PRELIMINARY 26/27 January 2015 Property Portal Watch Conference New York 26th – 27th January Time Topic Speaker Overview Monday 26 th January 08:30 – 09:00 Registration Coffee and Tea provided in foyer 09:00 – 09:15 Kick Off Simon Baker – Chairman, Property Portal Watch Overview of the 2 days and housekeeping Session 1 – The Changing Nature of Online Real Estate Marketing 09:15 – 09:30 Introduction to the Changing Nature of the Online Real Estate Market (Presentation) Simon Baker – Chairman, Property Portal Watch The online real estate marketing world is rapidly changing. General classified sites are taking on the verticals (and winning), business models are changing, sites are trying to participate in the transaction stream, niche sites are emerging, plus much much more. This session looks at some of the changes that are happening in online real estate marketing. 09:30 – 09:55 Changing Business Models – How to Release More Value for a Portal (Presentation) Keizo Tsutsui – Managing Officer, Overseas Business Division (Japan) Homes.co.jp, a leader in the Japanese market and listed on the Tokyo stock exchange, is a highly innovative company. A few years ago they decided to change their business model from a pay-to- advertise one to a pay-per-lead model. In doing so they released significant value in their business. This presentation discusses how they changed the business model and the lessons learned.
- 2. Version 2 - PRELIMINARY 26/27 January 2015 Time Topic Speaker Overview 09:55 – 10:20 Launching a Niche Site - BankruptcyListings.com (Presentation?) Brad Geisen – CEO at Foreclosure.com (USA) One third of all foreclosures in the United States fall into bankruptcy. Most are snatched up by institutional investors or sold via pool sales and very few make it through to the home buyer. It can also take years to go through the process. BankruptcyListings.com works directly with the bankruptcy trustees through our parent company BK Global. The properties go through a 3-Step process. In Review, Coming Soon and For Sale. This unique pre-marketing technique is proving very valuable in selling these properties. Several of the top US banks have already signed up and we have roughly 100k properties in pipeline. This session looks at how the team at Foreclosure.com has launched BankruptcyListings.com and is tackling this opportunity in the US market. 10:20 – 10:45 Horizontals versus Verticals – Who Wins? (Presentation) Simon Baker – Chairman at Property Portal Watch In all markets, the online classifieds segment is highly competitive. The advertiser has significantly more choice than they did in the past. There are dedicated vertical sites (for cars, jobs and homes) as well as general classifieds sites (horizontal) that service all markets. Is this a winner take all market or is there room for both horizontal and vertical players. Simon Baker, the Chairman of the Mitula Group and former CEO/MD of the REA Group in Australia, will discuss what the likely outcome is by looking at what is happing in the highly competitive online real estate segment. 10:45 – 11:30 Networking Break Coffee and Tea provided in foyer 11:30 – 11:55 [TBC] 11:55 – 12:20 [TBC]
- 3. Version 2 - PRELIMINARY 26/27 January 2015 Time Topic Speaker Overview 12:20 – 12:40 Ensuring Property Portal Listing Data Security (Presentation) Charlie Minesinger – Director of Solution Sales at Distil Networks (USA) Securing your property portal listing data is harder than ever. Why? Web scraping is cheap and easy. Bots simply steal whatever content they’ve been programmed to fetch – listing text, photos, and other data that should only be available to paid subscribers and legitimate consumers. This session explores how to avoid expensive litigation by protecting your content before the theft occurs. 12:40 – 14:00 Lunch Free time for networking Session 2 – Innovate Approaches to Consumer Marketing 14:00 – 14:10 Introduction to Consumer Marketing Trends (Presentation) Simon Baker – Chairman, Property Portal Watch Consumer marketing is at the core of all online real estate sites. They have to attract traffic and more importantly keep them engaged with the site. Portals around the world are becoming more creative with their consumer market approaches. This session looks at the various approach portals are taking to consumer marketing. 14:10 – 14:35 Consumer Searching Trends (Presentation?) Gonzalo del Pozo – CEO at the Mitula Group (Spain) Mitula is uniquely placed see how consumers around the world search for real estate. They operate in 41 countries across 3 verticals (cars, jobs and homes), with a over 55 million visits each month. This session looks at some of the insights and finding the Mitula Group has gained. 14:35 – 15:00 Building Real Estate Market Indices for the Brazilian Market – Lessons Learned (Presentation?) Antonio Carlos Ayres – Head of Market Intelligence at ZAP (Brazil) Property portals around the world have ready access to a vast range of information on home sales and rental prices. From these, it is possible to create a series of market indices that can track the performance of a market. ZAP in Brazil has partnered with FIPE (Institute of Economic Research Foundation) to create a series of FipeZAP indices covering sales and rentals. This session looks at how they approached this and the lesson learned in building these indices.
- 4. Version 2 - PRELIMINARY 26/27 January 2015 Time Topic Speaker Overview 15:00 – 15:25 Using Social Media to Market Houses (Presentation) Lex Groenewegen – CEO, Placert (Netherlands) Placert is a Dutch company focused on using social media to market properties. On average over 60,000 Dutch are being marketed on social media through their platform. This session will look at what works and doesn’t work in using social media as a marketing channel 15:25 – 16:00 Networking Break Coffee and Tea provided in foyer Session 3 – Emerging Markets – New Companies and New Approaches 16:00 – 16:10 What’s Happening in Emerging Markets (Presentation) Simon Baker – Chairman, Property Portal Watch Online real estate sites in emerging markets around the world are going through rapid development. 16:10 – 16:35 Attacking in an Emerging Market – Lessons from the Ukraine (Presentation) Ivo Perts - CEO at Mesto (Ukraine) Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is taking on several well established incumbents and making great progress. This session looks at the lessons learned by Mesto. 16:35 – 17:00 Making Inroads into the Highly Competitive Turkish Market (Presentation?) Ahmet Kayan – CEO at Zingat.com (Turkey) Although a relatively recent entry to the Turkish market, Zingat.com has made strong progress in taking on the leaders in this emerging market. This presentation looks at the Turkish market and how they are taking on the leaders.
- 5. Version 2 - PRELIMINARY 26/27 January 2015 Time Topic Speaker Overview 17:00 – 17:20 1.3.3 Top 10 Property Portals I Admire Most – And What we can Learn from Them (Presentation) Simon Baker – Executive Chairman, Property Portal Watch There are some property portals around the world that can be thought of as leaders in some of the things that they do. This session looks at (from my perspective) the top 10 property portals and what we can learn from them. 17:20 – 17:30 Day 1 Wrap Up Simon Baker – Chairman at Property Portal Watch 19:30 onwards Drinks Venue Hudson Common at 356 W. 58 th Street, New York Sponsored by the Mitula Group
- 7. Version 2 - PRELIMINARY 26/27 January 2015 10:10 – 10:35 Auction.com – Participating in the Real Estate Transaction Revenue Stream (Presentation) Rick Sharga – EVP at Auction.com (USA) Billions of dollars each year, in the form of commissions, flow through the real estate transaction revenue stream. Most portals tinker around the edges and capture some of the marketing dollars however one portal, auction.com, is knee deep in the transaction revenue stream. Rick Sharga from Auction.com will discuss the business model, the growth of the business, how they work with the industry and why Google invest USD 50 million into the business. 10:35 – 11:10 Networking Break Coffee and tea provided in foyer Session 5 – How the Internet is Opening International Markets 11:10 – 11:20 Trends and Lessons from International Marketing of Real Estate Simon Baker – Executive Chairman at Property Portal Watch [TOPIC] 11:20 – 11:50 Marketing Listings Internationally - The Industry's Perspective (Panel Session) Celeste Starchild – SVP at Move, Inc (USA) (Moderator) Panelists: Mary Capella - VP, Platforms and E- Business at ERA Franchise Systems Michele Giordano - EVP and CMO at Berkshire Hathaway HomeServices New Jersey Properties Anthony Hitt - CEO at Engel & Völkers North America This round table discussion with executives from some of the top U.S. brokerage firms and franchise groups explores how they approach the international marketing of listings, the lessons they have learned, and the value international clients can bring to their companies.
- 8. Version 2 - PRELIMINARY 26/27 January 2015 11:50 – 12:10 Marketing Properties to Asia and the World – Options and Approaches (Interview / Presentation?) George Varvitsiotis – CEO at Asia Interactive (Hong Kong) Asia Interactive has been helping Asian agents and developers market their listings to the world via their syndication channels including the NY Times, Financial Times and their own site PropGoLuxury. They have also been helping agents and developers target the Asian markets to attract new buyers. This session discusses the various approaches agents can take and the challenges of marketing properties internationally. 12:10 – 12:30 How the Chinese Approach Online Property Search and How to Market to Them (Interview) Esther Yong – CEO at AC Property (Australia) China continues to be a very attractive segment for many Western Countries as they search for overseas buyers for local property. However, there are vast differences in the ways the Chinese search for property online. This session discusses the differences between East and West in the property search process and discuss how best to market to and engage with the Chinese buyers. 12:30 – 13:50 Lunch Free Time for Networking Session 6 – Attacking the New Homes Developer Market 13:50 – 14:15 The Importance of the New Homes Segment to Property Portals (Presentation) Simon Baker – Chairman, Property Portal Watch For many portals, the new homes segment delivers over 60% of their revenues. The reason is simple – this segment has the most to spend and in many markets, the established home segment has almost no capacity to pay for online advertising. This session looks at what portals around the world are doing to attack and deliver to this segment.
- 9. Version 2 - PRELIMINARY 26/27 January 2015 14:15 – 14:40 New Developments and Why Portals Are Not Usually a Key Part of the Sales and Marketing Puzzle (Presentation) Jon Ellis – CEO at Investorist (Australia) In many markets, new developments are far more important than established home sales. The new homes developers are far more professional and have a greater capacity to spend on marketing than estate agents and brokers. However, property portals may be missing the mark when it comes to marketing these new developments. This session looks at how Investorist is tackling the new homes market and providing developers with a new channel to market their developments. 14:40 – 15:00 How online hyper-local platforms are changing the marketing and sale of new homes in the Netherlands (Presentation) Boris Geheniau – Fundamental All Media (Netherlands) This presentation looks at how the marketing and sale of new homes in the Dutch market has changed through the use of hyper-local listing sites, and the setting up of partnerships with the real estate developers, municipalities, agents and brokers. 15:00 – 15:40 Networking Break Coffee and tea provided in foyer Session 7 – How Best to Approach Capital Raising 15:40 – 16:05 2.4.1 From Seed Capital through Stock Market Listing - Lessons Learned Simon Baker – Chairman at the Mitula Group All businesses go through the same cycle of capital raising. Some do it more successfully than others. Simon Baker is a serial investor in a property portals and associated businesses around the world. He has worked on capital raising at all levels including listings 2 companies (Mitula and Real Estate Investar) on the Australian Stock Exchange in 2015. This session looks at do's and dont's in raising capital. 16:05 – 16:30 2.4.2 [TOPIC TO BE FINALISED] Scott Sinclair [TO BE FINALISED] 16:30 – 17:05 [TOPIC TO BE FINALISED] [TO BE FINALISED] [TO BE FINALISED]